With the rise of online digital media and the subsequent decline of print journalism, traditional media outlets have begun directly competing against citizen journalists for clicks.
Attributable to the increasing ease of access to the internet and smart devices, citizen journalism now appears in many forms including blogs, videos, or the simple posting of content on social media.
In recent times, media outlets have begun to harness the unbridled power of citizen journalism by establishing social media profiles, engaging with their viewers and attempting to grow online communities.
Many news outlets often use their established social media presence to attain footage of newsworthy events from citizen journalists by requesting that they send them the footage.
One news outlet, Huffington Post, hopes to have 50% of the content on their website in video format by June and have also launched a website aimed at creating a network of citizen video journalists.
But what if there was an in-browser video recording, transcoding and submission plugin for any website which could revolutionise the process of getting videos from citizen journalists to news outlets…
Enter the Clipchamp API.
The practical applications of the API Clipchamp plugin for digital media websites and outlets are quite limitless.
By purchasing an enterprise payment plan and installing the Clipchamp API plugin to their website, digital media outlets would be able to create an online portal for citizen journalists to submit unlimited newsworthy videos they have recorded.
This presents a win – win situation where the media outlets would be able to get access to a constant supply of free, original, user-recorded content to utilise on their website – both on desktop and mobile – or within their broadcasts whilst the users would get the opportunity to have their footage viewed by a wider audience.
This added API functionality could also assist in reducing the time and effort required by journalists by limiting time spent going out and hunting for stories as it provides a system where original and newsworthy content is submitted directly to them.
The API would also provide journalists with the opportunity to record high quality video interviews of certain people who they might not necessarily be able to interview in person.
Media outlets could simply email their list of questions and have the interviewee record themselves using the Clipchamp API and upload it to the website.
Further to this, the capability of the Clipchamp API to seamlessly convert all videos – regardless of what device they were filmed on – to the same format means all videos will be provided ready to go and media outlets will not have to worry about the file format of each individual video.
Overall, utilisation of the Clipchamp API by digital media outlets would not only represent the consolidation of traditional media outlets and citizen journalism but would also dramatically increase the amount of newsworthy footage being acquired.
This suggests that the Clipchamp API plugin is not simply an in-browser video recording, transcoding and submission product but a product capable of contributing to changing the media industry and how media outlets acquire stories and content.