Video Marketing

How to Write CTAs for Video

How to Write CTAs for Video

CTA what now? What is a call to action? 

A call to action (CTA for short) is marketing speak for ‘getting someone to do something you want them to’. Having a strong call to action will help with those impressive KPIs (you know, Key Performance Indicators) you set - perhaps for more email subscribers, conversions or click-throughs. 

In this blog, we’ll share a range of handy CTA tips - including how to best incorporate call to action in video and some killer video call to action examples. Because, after all,  consumers really do love seeing videos on social media

First off, let’s break down the why of CTA marketing.

CTA marketing

Essentially, a marketing CTA is any piece of content used to get viewers to take an immediate ‘next action’. The classic example of a ‘buy now’ button is a super clear call to action in the form of a purchase. 

However, as mentioned earlier, not all CTAs are about buying something. It could be asking the viewer for a sign-up, to watch another video, or, offering them a limited time offer, or maybe an awesome service, such as having all your video needs in one place 🙂

Call To Action phrases

Your CTA doesn’t have to be a click button or text. It could be a verbal call out - for example, a YouTuber might include a “subscribe to my channel” shout out at the end of their video. 

How do you write a call to action?

Sure there’s the obvious ‘click here for more info’ or ‘call us today’ - but viewers can get a little tone-deaf to those commonplace CTAs. Jazz up your CTA phrases by getting a little more creative with the language used and the action asked of them:

  • Ask a question. Invite your audience to ‘join the conversation’ by visiting your social channels or using a dedicated hashtag. You could even ask them to participate in a poll or a survey to voice their opinion

  • Small wins big returns. Who doesn’t love a giveaway? Incentivise your CTA by running a prize or competition that helps drive awareness of your brand

  • Freebies. If your product is subscription-based, give the viewer a free trial. If it’s a physical product, offer a discount code, free sample or maybe a free guide. Creating a sense of urgency is a great tactic too: i.e. Sign up today for 15% off! 

  • Snackable. If your content is easily digestible, your CTA might be an invite to watch another of your videos or read another blog - a smart way to align your audience with your customer/consumer journey. 

  • Use actions verbs. Doing words and CTAs go hand in hand - ‘download, subscribe, shop, order, buy, learn more’ are all great doing words. Or, get creative with phrases such as ‘let’s do this’ or ‘get started today’. 

How do you write a call to action?

Here are some simple CTA’s that work great as buttons or text overlays

Actions 

  • Book a session

  • Join us

  • Discover more

Free stuff

  • Try it free

  • Claim your free X

  • Sign up for free

FOMO (Fear of missing out) effect

  • Today only!

  • Sale ends midnight 

  • Limited supply 

Call To Action examples

While call to action examples for sales are pretty transparent (i.e. buy now), CTAs aren’t just for selling, they’re for engaging too. Think of your call to action being like a virtual handshake between the viewer and your brand.

Your CTA might be just a couple of words, or a clear sentence or longer. Like these:

Nowness

Asylum Seeker Resource Centre

The Dirt Company

Call To Action in video

For video, if the content is a person speaking to the viewer, they can utilise the verbal video CTA, just like talking to a friend. But you might also want to consider adding a click-through to your website, directing the viewer to your arena where your brand is at the forefront (instead of all the distracting cat videos on YouTube!) 

You can also add a call to action by adding titles or captions in your video. When you’re using Clipchamp to create a video, you can easily overlay your video with animated text effects or subtitles. While you’re there, check out our blog on How Captions Can Boost Your Mobile Videos - because, when you add captions to your video, there’s always room to add a CTA.

The trusty call to action button - everyone loves a click button! You can add these direct CTAs in your video a few ways: on YouTube, you can add a call to action with YouTube Cards or when you run a YouTube ad. On Facebook, you can add a CTA button to a video ad

Video Call to Action examples

There’s no denying video is a great platform to communicate your CTA in an authentic and engaging way. Whether it’s getting your views to subscribe to your channel with an epic YouTube Channel trailer, or helping to build your brand story. 

Here’s some in-video examples of how fun CTAs can be:

Lyft

Squarespace

OkCupid

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