CTA what now? What is a call to action?
A call to action (CTA for short) is marketing speak for ‘getting someone to do something you want them to’. Having a strong call to action will help with those impressive KPIs (you know, Key Performance Indicators) you set - perhaps for more email subscribers, conversions or click-throughs.
In this blog, we’ll share a range of handy CTA tips - including how to best incorporate call to action in video and some killer video call to action examples. Because, after all, consumers really do love seeing videos on social media.
First off, let’s break down the why of CTA marketing.
Essentially, a marketing CTA is any piece of content used to get viewers to take an immediate ‘next action’. The classic example of a ‘buy now’ button is a super clear call to action in the form of a purchase.
However, as mentioned earlier, not all CTAs are about buying something. It could be asking the viewer for a sign-up, to watch another video, or, offering them a limited time offer, or maybe an awesome service, such as having all your video needs in one place 🙂
Call To Action phrases
Your CTA doesn’t have to be a click button or text. It could be a verbal call out - for example, a YouTuber might include a “subscribe to my channel” shout out at the end of their video.
How do you write a call to action?
Sure there’s the obvious ‘click here for more info’ or ‘call us today’ - but viewers can get a little tone-deaf to those commonplace CTAs. Jazz up your CTA phrases by getting a little more creative with the language used and the action asked of them:
Ask a question. Invite your audience to ‘join the conversation’ by visiting your social channels or using a dedicated hashtag. You could even ask them to participate in a poll or a survey to voice their opinion
Small wins big returns. Who doesn’t love a giveaway? Incentivise your CTA by running a prize or competition that helps drive awareness of your brand
Freebies. If your product is subscription-based, give the viewer a free trial. If it’s a physical product, offer a discount code, free sample or maybe a free guide. Creating a sense of urgency is a great tactic too: i.e. Sign up today for 15% off!
Snackable. If your content is easily digestible, your CTA might be an invite to watch another of your videos or read another blog - a smart way to align your audience with your customer/consumer journey.
Use actions verbs. Doing words and CTAs go hand in hand - ‘download, subscribe, shop, order, buy, learn more’ are all great doing words. Or, get creative with phrases such as ‘let’s do this’ or ‘get started today’.
Here are some simple CTA’s that work great as buttons or text overlays
Book a session
Try it free
Claim your free X
Sign up for free
FOMO (Fear of missing out) effect
Sale ends midnight
Call To Action examples
While call to action examples for sales are pretty transparent (i.e. buy now), CTAs aren’t just for selling, they’re for engaging too. Think of your call to action being like a virtual handshake between the viewer and your brand.
Your CTA might be just a couple of words, or a clear sentence or longer. Like these:
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#GreatGardens: Look at this HEAVEN — Chateau St Victor La Coste St Victor France 🌸 Photo by @bonitte Do you love plants and all things to do with gardens? Tune in tomorrow for the latest episode in our Great Gardens series, which visits the world's most spectacular sub-tropical landscapes and coastal retreats. This time, it's an isolation edition, and we're visiting plant and interior stylist @HiltonCarter's indoor urban oasis Tap the link in bio to watch the Great Gardens series so far and tune into NOWNESS tomorrow for Great Gardens: Hilton Carter 👀 Show us your favourite gardens by hashtagging #GreatGardens
Asylum Seeker Resource Centre
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Lulu* lost her job due to COVID-19 and so after years of being independent, she had to come back to the ASRC for support. Her caseworker, Joanna, made sure her basic safety net was restored. We’ve been able to support Lulu and her little girl, with essential items such as groceries and emergency housing. Now, the next steps will be to provide mental health services and help Lulu find her feet again. 👆🏼 This is what your support looks like in action. Please donate to our #ASRCWinterAppeal. To donate, follow the link in our bio or send us a DM and we'll respond with the donation link 📲 **All donations are tax-deductible. . . . . #refugees #AsylumSeekers #charity #australia #Melbourne #ASRC #humanrights #covid19 #coronavirus #coronacrisis #WinterAppeal #Medicare #JobKeeper #caseworkers #frontlineworkers *Names have been changed to protect the identity of a person seeking asylum.
The Dirt Company
Call To Action in video
For video, if the content is a person speaking to the viewer, they can utilise the verbal video CTA, just like talking to a friend. But you might also want to consider adding a click-through to your website, directing the viewer to your arena where your brand is at the forefront (instead of all the distracting cat videos on YouTube!)
You can also add a call to action by adding titles or captions in your video. When you’re using Clipchamp to create a video, you can easily overlay your video with animated text effects or subtitles. While you’re there, check out our blog on How Captions Can Boost Your Mobile Videos - because, when you add captions to your video, there’s always room to add a CTA.
The trusty call to action button - everyone loves a click button! You can add these direct CTAs in your video a few ways: on YouTube, you can add a call to action with YouTube Cards or when you run a YouTube ad. On Facebook, you can add a CTA button to a video ad.
Video Call to Action examples
There’s no denying video is a great platform to communicate your CTA in an authentic and engaging way. Whether it’s getting your views to subscribe to your channel with an epic YouTube Channel trailer, or helping to build your brand story.
Here’s some in-video examples of how fun CTAs can be: