Facebook ads are a simple and cost-effective way of promoting your business or product on a platform that reaches your target audience. But with so many technical requirements for video ads, it’s easy to get lost in the specifications. Luckily, we’ve made creating Facebook video ads a cinch with the Clipchamp Create video editor.
How to create Facebook video ads with Clipchamp
There are two ways to start create Facebook video ads with Clipchamp. You can select a pre-made video ad template to edit, or you can start from scratch.
First, let’s take a look at our Facebook video ad templates:
As you can see, the Facebook video ad templates are a super quick and easy way to create professional looking videos in just a few minutes. You can always use this as a starting point and swap out any of the videos, text and music to suit your needs.
If you have a particular vision in mind and want to start from scratch, here’s a quick step by step guide:
Step 1: Go to the Clipchamp video editor
Sign up for free to start creating videos or sign in to your account if you already have one!
Step 2: Start a new project
Click ‘Start new project’ and give your video a name. You can select the aspect ratio from the drop down menu. We recommend creating your Facebook video ads in either widescreen (16:9) or square (1:1) format. This way, your ad will be compatible across most ad placements within the app.
Step 3: Add some footage
Add your own video footage or browse our library of royalty-free stock videos. Simply drag and drop your videos into the timeline below to edit.
Step 4: Add some titles
Make sure your video’s message is understandable without sound by using titles. Add some text by selecting an animated title, and click to replace the text.
Step 5: Add some music
Design for sound off but delight with sound on. Include sound in your videos to enrich the experience of those who have their sound on. You can select from our huge range of stock audio tracks, or drag and drop your own music or voice over into the library.
When your video is ready, click export to finish and download your video. Export times may vary depending on your video length and your computer’s processing power, however a short Facebook video ad should only take a few minutes.
Stuck for inspiration?
Check out our range of Facebook video ad templates to get your creative juices flowing. Simply click edit to change the elements to suit your business!