Video Compression

How to choose the right optimization for your Clipchamp video

Posted May 24, 2021
Written by Lana Sciasci
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A screenshot of the optimization settings in the Clipchamp video editor — draft, compressed and quality.

*Video compression is now only available to Clipchamp Utilities users.

When you export a video in Clipchamp, you’re asked to do two final things: set a resolution (a choice we’ve explained here) and select the optimization that’s best for your video. Two choices sounds pretty simple, right? 

You’d think so, but choosing the correct optimization can be tricky if you’re not sure what you need (or what optimization even is). That’s why we’re here to break down the three optimization options Clipchamp has to offer, and when each one will work for you.   

What even is optimization?

Fair question. Optimization at Clipchamp is a catchall name we give to compression and video quality settings. We offer a range of optimizations to suit different use-cases, so when your video is exported it’s “optimized” for its final destination.

Clipchamp’s optimization options


A screenshot showing the Clipchamp optimization draft option.

Draft is the first optimization setting we offer. It’s low in quality and standard in size, which might not sound ideal but is great for quick reviews with collaborators. Draft videos can be exported and shared fast.


A screenshot showing the Clipchamp optimization compressed option.

Compressed is our space-saving optimization option. With the smallest file size, and good quality, it’s the go-to choice for social media videos or videos for your website

Most social media platforms and websites don’t require crystal-clear quality, so rest assured you’re not sacrificing your video just to save space.


A screenshot showing the Clipchamp optimization quality option.

Quality is the optimization option made for blockbuster videos (or at the very least, videos built for the big screen). With high quality and a standard file size, this option isn’t for space savers, but it’s sure to deliver a perfect picture for presentations, short films or widescreen website backgrounds.

Now you’re ready to optimize videos

We hope this breakdown of Clipchamp’s video optimization options gets your videos where they need to go (with just the right settings). Now, head to our online video editor and start creating.

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