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Video is the leading way to educate and entertain online. Every day, new platforms emerge that create multiple trends, creators, and content universes.
This list will help you understand the video creation and marketing trends currently dominating social media, the creator economy, and the workplace.
Discover the latest social media video trends including AI video editing, training video solutions, generative AI content creation, and more. Match content strategies and goals for every platform and tell your story with Clipchamp video editor.
1. Video podcasting
In 2025, the trend is shifting towards video-first podcasts, following the surge in audio podcast launches we witnessed in 2024. Recording and publishing vodcasts (video podcasts) has become simpler, making it an essential marketing tactic for both creators and businesses. Vodcasts offer an opportunity for thought leadership, education, and personal storytelling. No topic is too niche to find an audience on Spotify and Apple podcasts.
Multi-camera setups for in-studio interviews and conversations are becoming the norm. These parallel videos offer a lot of opportunity to create shareable clips when promoting a podcast. While podcasts clips with audio visualizer overlays are still popular, video podcast clips are expected to drive more engagement and views thanks to the added human element.
The platforms are no longer limited to just Apple podcasts and Spotify—edit video podcasts and repurpose snippets on TikTok, Instagram, and YouTube Shorts, broadening reach.
How to apply this trend: if you already have an audio podcast, incorporating a multi-cam setup will fuel content opportunities further. Share short highlight videos showing high-energy segments, hot takes, or thought-provoking quotes to attract and engage your ideal audience.
2. AI generated b-roll videos
Generative AI tools are opening new horizons for video creators who want to use one-of-a-kind visuals. With more free and premium AI tools becoming available in 2025, creators can prompt AI to generate complementary visuals to seamlessly work into their video projects. In some cases, AI-generated video footage can also be the backbone of a video, such as narrated slideshow videos or the growing niche of faceless YouTube videos.
One of the big wins of AI b-roll is the time saved in the video production process. Generating visuals that match the creator’s vision can save time compared to searching for the perfect stock media.
However, it’s not a good choice when a video needs to have a continuous story or consistent looking characters. With associated watermarks and copyrights being different across platforms, video makers should be careful that the AI video footage can be shared freely and won’t demonetize their YouTube channels.
How to apply this trend: some generative art can have a hyper-realistic feel while some art can look synthetic, so choose an AI image generator wisely. Stand out with tools like Copilot and Microsoft Designer to align on both style and functionality. Once you’re ready to edit, combine still AI images with dynamic video transitions to create movement and improve video storytelling.
3. Video trend hopping
Feel challenged to constantly create corporate video content on social media? Now businesses can stay relevant through monitoring and jumping on trends. This video marketing strategy is all about leaning into current TikTok trends and global calendar events by participating with videos or replies in comments sections. It allows content to showcase a business’s creative tone, humor, and values, so aligning with trends that resonate with your brand’s identity is crucial.
Topical video was a tactic that was previously reserved for big ticket advertising days like the Superbowl. Social media has leveled the playing field by creating a stream of trends and new internet subcultures every week. A great example of leveraging trends was the ‘Gen Z marketing script trend’ on TikTok where businesses featured an employee describing their products and services using Gen Z slang in a deadpan manner. From quaint B&Bs to well-known fast-food chains, every brand in the conversation raked in thousands of views.
How to apply this trend: keep an eye on trending audio and challenges on TikTok. Fuel that content calendar with some video ideas to maintain an ‘in-touch’ presence. Experiment with tone in the comments section as a starting point. Bookmark TikTok’s biggest trends in 2025 or look for inspiration on TikTok directly.
4. Short video series
Posting short-form videos on platforms like TikTok, Reels, or YouTube Shorts is a great way to reach a new audience. However, it can be challenging to tell a story and keep new and existing followers engaged. These platforms often have reverse-chronological feeds and lack a playlist feature for micro-content, so guiding subscribers through a video story can be tricky.
To solve this problem, some creators have started adding a “part” to their short video titles like “part 1/10”. This approach creates an unofficial micro-series that interested viewers can look up by title.
The video formats range from ‘storytime’ videos spliced into smaller video clips, unboxing videos, monthly challenges, and even reaction videos split across multiple parts. This strategy can boost a social media account’s retention and lead to a very tight knit community in the comments section, if done well.
How to apply this trend: create a binge-worthy series on a short form video platform of choice by adding “part” to each video title. Keep titles under 100 characters to fit app specifications and write the most exciting part early to grab attention.
5. Video content experiments
Social media platforms have launched more in-built experimentation tools to help creators grow their reach and engagement. Meta’s latest testing feature called ‘Trial Reels’ allows users to test out a new storytelling format or post about a new niche and gain learnings fast. These Reels are shown to non-followers first so creators can get a ‘gut check’ on how their content might perform.
Over on YouTube, creators can compare up to three test video thumbnails to gain insights on which receive the most engagement. These learnings can optimize content strategies.
How to apply this trend: look for testing opportunities on popular video and social media platforms to find the feature that could be right for your video content’s growth.
6. AI voices and avatars for training videos
Say goodbye to the uncanny valley in 2025. AI avatars and voices are expected to be more lifelike than ever before. Businesses can take advantage of this to optimize their corporate video production.
Training video creators can make engaging, consistent videos featuring human-like instructors or AI voices that can deliver courses in different languages which are tailored to various learning needs. This level of personalization will empower workplaces to make better training videos for multicultural audiences.
Text to speech generators and AI avatars also have high production value while being quick to create, so they’re a great solution for businesses and education. Updating training videos can also be faster as they wouldn’t need reshoots.
How to apply this trend: assess training video needs, budget and timeframes to identify if your business would benefit from text to speech voiceovers or an AI avatar. If you’re looking to make high quality AI voiceovers in global languages, try the AI voiceover generator in Clipchamp.
7. UGC meets live shopping
User generated content (UGC), and video reviews are becoming large-scale sustainable creator income streams in 2025, as they combine forces with live shopping platforms. In late 2024, there was a burst of activity on TikTok Live and Amazon Live, both hotspots for these trends.
Live shopping enables creators to demo a product, talk about why they recommend it and address questions in the comments. The lifestyle category is growing fast in 2025, with more ‘get ready with me’ (GRWM) videos dominating the live video trend. Followers will tune in to discover new products, listen to creators’ stories, and form a community in the comments section.
How to apply this trend: if you’re looking to get started, create a video portfolio to attract sponsorships and brand opportunities for live video. For existing UGC reviewers, increase engagement by weaving in more vlog-like storytelling and talking about relatable product scenarios.
8. AI video script generation
Video scripting is now easier than ever before. Content creators and working professionals no longer need to start with a blank page. Instead, they’re using generative AI to brainstorm, build script outlines, and generate entire video scripts.
Chatting with generative AI like Microsoft Copilot enhances topic research when writing video scripts. Even if you just start with bullet points, AI helps you expand your ideas with structure and style. You can turn those ideas into a full outline then prompt Copilot further to generate a full video script.
Marketers worldwide are collaborating with AI to save time and keep the tone and message video scripts consistent. It’s helpful to remember that AI loves as much detail and context as possible, so it’s recommended to learn prompting best practices.
How to apply this trend: start by following these helpful AI prompts for video scripting. Then you can prompt and collaborate with Copilot as part of your video script writing workflow to draft variations of lines and directions.
9. AI video script editing
This productivity trend is being driven by new content creators and video makers who are producing videos in batches for their business, courses, or YouTube channels.
AI script editing polishes narration and video voiceover scripts quickly. You can instantly receive video script feedback, with intuitive suggestions to improve the flow, tone, and clarity of a script so it sounds professional. This can save time for corporate teams that need to write video scripts quickly, as well as planning monthly video content.
How to apply this trend: refine, edit, and improve any video script in minutes by prompting Copilot in Microsoft Word. Type your script then ask Copilot to rephrase sentences. You can then use Editor to check for any spelling and grammar errors, or preview readability levels. You can also use the Read Aloud feature in Word to hear how it sounds before recording yourself.
10. Stylized AI-generated images and art
AI image generation capabilities are receiving a huge upgrade in 2025. The simplicity of making AI art has given rise to user-generated trends almost overnight. Tools like Microsoft Designer make it easier than ever for users without graphic design experience to create stunning and original visuals using text prompts.
Some standout trends include cartoons in the anime-style of Japanese animation house, Studio Ghibli, and photorealistic images of people as action figures. These AI-generated images are now also quickly evolving into short-form video content. Creators are transforming their artwork into Instagram Reels, while influencers are sharing YouTube Shorts tutorials with AI art prompting tips.
How to apply this trend: overlaying AI images to videos can add personality, improve engagement, and support storytelling. Use Microsoft Designer to create stylized AI-generated artwork to enhance YouTube Shorts or Instagram Reels.
Now you know this year's leading video trends, you can turn that knowledge into action by planning your 2025 video marketing calendar and getting familiar with Clipchamp video editing tools.
Start creating trending videos today with Clipchamp for free or download the Clipchamp Windows app.
