Marknadsföring

This makes the Stories platform perfect for timely ads that tell breaking news about your company, promote new blog content,

Clipchamp är en kostnadsfri videoredigerare onlineProva utan kostnad
Dela inlägget

Instagram video ads are dominating the social media marketing game. With over 90% of Instagram users following a business Instagram page, Instagram is a popular platform for brands to promote themselves. 

The Ultimate Guide to Instagram Videos CC thumbnail

Though Instagram was originally built for photo sharing, it has quickly evolved into a video-sharing platform, similar to TikTok. The easy to create ads attract viewers within seconds, boosting your business profile and bringing in more potential customers. 

And with high user engagement rates of Instagram business Reels, Stories, in-feed ads, and Explore, make an attractive choice for 70% of marketers

So how can your business make the most out of Instagram video ads? Read on to explore our complete guide to Instagram video ads. We explore:

  • How to create the best video ads for Instagram 

  • Instagram Stories ads

  • Instagram Reels ads

  • Instagram Carousel ads 

  • Instagram Collection ads

  • Instagram In-feed ads

  • Instagram Explore ads

  • Instagram Shop ads

  • How to make Instagram video ads with Clipchamp 

  • How to post a video on Instagram 

  • FAQ1. How to post a YouTube video on Instagram 

  • FAQ2. How to add music to Instagram posts 

  • FAQ3. Can you see who viewed your Instagram video?

How to create the best video ads for Instagram

Wondering how to create the best video ads for Instagram? Instagram videos are all about connecting with your target audience and telling them a story. Every Instagram video ad should include a compelling point, engaging CTA, and something unique to offer a potential customer. Let’s take a look at what you should include in your video ads.

Brand awareness and reach

The number one objective when creating an Instagram video ad is usually to generate brand awareness. Consider who your target audience is, who should be viewing your video ads, and how to get as many people as possible to see your brand. 

Engagement

Instagram users often see ads while they’re scrolling. Make the first 5 seconds of your video as engaging as possible to catch their eye and keep them on your post. Engagement is based on the number of likes, shares, clicks, and comments your video ads receive. For the best engagement results, post-in-feed or Story ads, as well as on the Explore platform. 

Including a strong CTA

Marketing research has shown that a CTA in the middle of a video resulted in a higher CTR than waiting till the end of the video since many users won’t watch a video till the end. Always have the objective to turn Instagram views into dollars. Make it as easy as possible for viewers to follow through with their purchases. 

Instagram video dimensions 

Instagram accepts many different video dimensions. Aim to create videos in square 1:1, portrait 4:5, landscape 16:9, or vertical 9:16 aspect ratio. Consider which Instagram video size best suits your chosen ad style. Always save your video in MP4 or MOV file format. Make sure you use the right Instagram post size for your Instagram videos and photos.

Instagram video ad templates

Making professional-looking Instagram video ads to boost brand visibility doesn’t have to be hard. Start with a free video template for any industry, and fully customize it to make it your own. All you have to do is swap your footage, change the background music, text, and add your brand kit and logo.

Types of Instagram video ads

1. Instagram Stories ads

Just like Facebook and Snapchat Stories, Instagram Stories are full-screen, vertical posts that will disappear after 24 hours. Instagram Stories make the perfect platform for timely ads that will share breaking news, promotions, announcements, or even countdowns. There are over 500 million active daily Instagram Stories users. 70% of them watch Stories daily, and 86.6% post Stories. 

1. Instagram Stories ads

Instagram Stories ad specs

  • Aspect ratio: 9:16. 

  • Resolution:1080 x 1920 pixels.

  • File format: MP4 or MOV. 

  • Instagram video length: maximum duration of 2 minutes. 

  • Instagram video size: 4MB. 

  • Video sound and captions are available. 

Instagram Stories ad tips

  • There are many different Call-to-Action buttons to choose from. Apply Now, Book Now, Contact Us, Call Now, Download. ‘Swipe up’ CTA’s bring users right to your website are also highly effective on Instagram Stories ads.

  • Brand everything. Use your brand kit to add logos, and branding on all Instagram Stories. 

  • Avoid placing text at the bottom of your video as it may be covered by Instagram’s Stories Interface. 

  • Use sound or stock audio. 70% of Instagram users play their videos with sound, giving you another way to connect with your audience.

Instagram Stories ad template

Showcase your business with an engaging, easy-to-use Instagram Stories ad template. 

2. Instagram Reels ads

Fairly similar to Instagram Story ads, Reels ads are relatively new to Instagram but are already highly effective. They’re full-screen, looped, vertical video ads that show up between regular, non-sponsored Reel content. Instagram Reels that are ads will always be marked as sponsored. Reels ads can be up to 60 seconds long, and Instagram users can engage via comments, save, sharing, and liking the ad content. 

2. Instagram Reels ads

Instagram Reels ad specs

  • Aspect ratio: 9:16. 

  • Resolution: 1080 x 1920 pixels. 

  • File format: MP4 or MOV. 

  • Instagram video length: maximum duration of 60 seconds. 

  • Instagram video size: 30GB. 

  • Video sound and captions are available. 

Instagram Reels ad tips

  • There are many different Call-to-Action buttons to choose from. Apply Now, Book Now, Contact Us, Call Now, Download, and Swipe Up.

  • Brand everything. Use your brand kit to add logos, and branding on all Instagram Stories. 

  • Add captions to your Instagram Reels to make sure everyone will be able to understand, enjoy, and engage with your video content. 

Instagram Reels ad template

The options are endless with Instagram Reels ads. Create a short video about your latest promotion, new product, or share your business story.  

Instagram Carousel ads let you show potential customers multiple videos in one ad space. Instagram users can swipe through your videos and images in order. This style of Instagram ad helps create a deeper story, highlight a full collection of products, or delve into the details of a new update. 

3. Instagram Carousel video ads
  • Aspect ratio: 1:1. 

  • Resolution: 1080 x 1080 pixels. 

  • File format: MP4 or MOV. 

  • Instagram video length: maximum duration of 60 seconds. 

  • Instagram video size: 4GB. 

  • The number of videos allowed per post: 2 - 10 videos. 

  • Video sound and captions are available. 

  • There are many different Call-to-Action buttons to choose from. Apply Now, Book Now, Contact Us, Call Now, Download, and Swipe Up.

  • Brand everything. Use your brand kit to add logos, and branding on all Instagram Stories. 

  • You can include up to 10 videos, but be wary of overwhelming your audience. Choose your content carefully for a cohesive and engaging ad experience.

  • Be sure to include photos and videos in your Carousel ad to show off your brand's versatility. 

Either showcase a new collection, share special features, or promote on-sale items with an Instagram Carousel video ad.

4. Instagram Collection video ads

Collection ads are a combination between Carousel ads and Shopping ads. They let you display a featured video at the top, with images of your products below. This is a great option for taking a 360-degree look at a product or showing the range of colors or styles for a certain product line. Pair your ad with a compelling CTA for increased conversions.

4. Instagram Collection video ads

Instagram Collection ad specs

  • Aspect ratio: 1:1 or 16:9. 

  • Resolution: 1080 x 1080 pixels or 1920 x 1080 pixels.

  • File format: MP4 or MOV. 

  • Instagram video length: maximum duration of 60 seconds. 

  • Instagram video size: 4GB. 

  • The number of videos allowed per post: 2 - 10 videos. 

  • Video sound and captions are available. 

Instagram Collection ad tips

  • Collection video ads can only be used with Instagram Storefront. 

  • Make sure all images are cohesive with your video message. 

  • There will be a default ‘Learn More’ CTA on all Collection ads, but you can customize the user's experience with a personalized message. 

5. In-feed Instagram video ads

Instagram In-feed video ads are the most popular form of Instagram advertising. Previously called IGTV, in-feed ads allow you to create long-form video content. This style of video ad appears as a full-screen, vertical video format. In-feed ads should focus on building brand awareness through creative content. The more eye-catching the video content, the more likely users are to engage with your brand. 

5. In-feed Instagram video ads

Instagram In-feed ad specs 

  • Aspect ratio: 4:5. 

  • Resolution: 1080 x 1080 pixels

  • File format: MP4 or MOV. 

  • Instagram video length: maximum duration of 2 minutes. 

  • Instagram video size: 30GB. 

  • Video sound and captions are available. 

Instagram in-feed ad tips

  • In-feed videos can be published in vertical, landscape, or horizontal format. 

  • Text descriptions and CTA’s are available and highly recommended. 

  • Aim to capture viewers' attention in the first 5 seconds of the video playtime. 

Instagram In-feed ad template

With Instagram In-feed ads, your creativity can run wild. Use Clipchamp’s Instagram video templates to stop the scroll.  

6. Instagram Explore video ads

Instagram users are constantly scrolling through Instagram’s Explore page, with on average 200 million daily viewers. So advertising your brand on the Instagram Explore page might just help you stand out from your competitors. The Explore page targets products, posts, and brands that are specifically for users. Therefore making your Instagram ads highly viewable by potential customers.  

6. Instagram Explore video ads

Instagram Explore ad specs

  • Resolution: upload the highest resolution video possible. 

  • File format: MP4 or MOV. 

  • Instagram video length: 1 - 120 seconds. 

  • Video sound and captions are available. 

7. Instagram Shop ads

Instagram Shop ads are the most recent advertisement space made available to Instagram businesses. The platform allows you to target people who have already viewed your store, page, or are interested in similar products. Viewers can shop directly on the Shop tab, and click a direct CTA to your website.

7. Instagram Shop ads

Instagram Shop ad specs

  • Resolution: 1080 x 1080 pixels. 

  • File format: MP4, MOV, JPG, or PNG. 

  • Instagram video length: 1 - 120 seconds. 

  • Maximum file size: 30MB

  • Video sound and captions are available. 

How to make Instagram videos with Clipchamp

Make Instagram video ads in your web browser with Clipchamp’s free Instagram video ad maker. Choose between two popular Instagram video ratios, 1:1 and 9:16. Customize your new Instagram ad to suit your promotion style, then add editable audio, captions, transitions, and more.

How to make Instagram videos with Clipchamp

How to post a video on Instagram

Not sure how to post a video on Instagram? Follow our step-by-step guide below. 

  1. Log into your Instagram account.

  2. On your Instagram homepage, tap on the first square with a + symbol option at the top right toolbar. 

  3. Four different posting options will appear. Post, Story, Reel, and Live. Tap on your desired post style. 

How to post a video on Instagram

FAQ 1. How to post a YouTube video on Instagram

Save valuable time by repurposing your YouTube video content for Instagram video ads. Download your YouTube video content, edit your video to a different ratio if desired, then upload to Instagram. It’s as easy as that. In-feed video ads are compatible with the 16:9 landscape YouTube aspect ratio. 

FAQ 2. How to add music to Instagram video posts

In a few easy steps, you can add music or audio to any Instagram video post. Instagram offers tunes from their very own library, as well as streaming services such as Spotify, SoundCloud, and Shazam. It’s fast and free. For more information on adding music to Instagram Stories, check out our how-to blog.

FAQ 2. How to add music to Instagram video posts

FAQ 3. Can you see who viewed your Instagram video?

Yes. You can see insights into who has specifically viewed your Instagram Stories and In-feed videos. All other Instagram video views are only shown via the total number of views. Tap on the Insights option for any Instagram post analytics. 

Create engaging Instagram video ads today

No matter the industry, Instagram video ads can be a great asset to your business. Showcase new products, special features, announcements, countdowns, and much more with Instagram video. 

Create scroll-stopping Instagram video ads today with Clipchamp. 

Mer från Clipchamp-bloggen

Börja skapa video utan kostnad med Clipchamp

It looks like your preferred language is English