If you’ve used Clipchamp before, you will have noticed our preconfigured output options.

We decided to offer them to keep things as simple as possible for the most common situations where you would want to convert a video. And as an added bonus, you don’t have to become a video expert just to get a file that works!

We thought it’d be useful to explain in a bit more detail what each preset does and to give you an overview of all “best for” options you can mix & match to get your optimal video as a result. Here they are:

1. Best for Web

If you want to make sure your video can get played back without any hiccups on the web, this preset is the right choice. Output videos will also play on any laptop or desktop as well as most modern smartphones and tablets. It’s the default selection when you drop an input video into Clipchamp.

Without any changes to the default, the resolution of the output video will be the same as your input video’s. If you’d like to change it to a different resolution, options are 240p, 360p, 480p, 720p (HD) and 1080p (Full HD). Please note that you can’t pick a resolution that’s higher than your input file’s.

The default quality setting is Medium (decent quality at fast processing speed) and the format is MP4 (H.264 for video and AAC for audio). Resulting videos are great to upload to YouTube, Facebook, Vimeo and similar video sharing platforms.

The 2nd output format option is WebM (VP8 video codec and Ogg audio codec inside).

As with all other presets, you have a choice between 5 file size/quality settings. The fastest conversion will produce the lowest quality output video at the smallest file size. Vice versa, the slowest conversion will yield the highest quality output at the largest file size.

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2. Best for Mobile

The Mobile preset including all its options produces output files that are smaller than those in the Web preset. The default combination is MP4, 480p and smallest file size.

Output videos are optimised to play on all modern smartphones and tablets – Android, iPhone, iPad, and Windows. It’s a good choice to create small video files at good quality that you can share on your phone or tablet.

WebM is not an ouput format option here, all other possibilities are the same as in “best for Web”.

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3. Best for Windows / Microsoft Office

This preset produces video files that work in Microsoft Office applications. It converts your input video to an ASF container (a Microsoft video format) using WMV as the video codec and WMA as the audio codec, both codecs are Microsoft proprietary.

This preset is the right one to get a video that works in any version of Powerpoint. Resolution and quality options are the same as for the other presets.

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4. Best for GIF

Lastly, if you’d like to create a looped, animated GIF, this preset is for you. Your input video gets turned into a sequence of GIF images, there is no audio. You can still select the output resolution and file size.

Please note that in some cases, the output file here can be larger than your input video.

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This should make it clearer what’s behind all of Clipchamp’s “best for” options. If you’re not sure which one to pick for your scenario, we recommend to run some tests with your input video and a number of different output settings so you can compare the results and then decide which option you like most.