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One of the most popular social media platform Twitter, has over 100 million daily active users and 500 million tweets sent daily, making it one of the most common forms of business video marketing.
Users are able to discover stories and tweets regarding current news or big events, stay in touch with family, friends and even follow high-profile celebrities and companies all with the touch of a screen and a click of a button.
Additionally, business marketing and PR teams are able to use Twitter to generate customer interaction, increase brand awareness and educate target audiences.
This Ultimate Guide to Twitter Videos will help you master the different video types for each placement on Twitter. We’ll cover:
1. Twitter for Businesses
Horizontal
Vertical
2. Twitter for Individuals
Horizontal
Vertical
3. Twitter First View Video Ads
4. Twitter Short Six-Second Ads
5. Promoted Video Ads
1. Twitter for Businesses
Twitter is an extremely helpful platform to grow a businesses following and provide target audiences with valuable content even before they become consumers. Twitter allows companies to post, and advertise products and services in a user friendly way. By creating small, character limited posts linked to short video marketing snippets creates a valuable advertising strategy as it attracts an audience with useful content and brand awareness. Consumers can “retweet” and “like” marketing posts that then give companies an insight into what the customers are wanting or find appealing.
Horizontal Twitter Video:
Twitter Horizontal Video Best Practices:
Video File Size: 512MB
Video Length Minimum: no minimum
Video Length Maximum: 140 seconds
Maximum Frame Rate: 40fps and 1:1 pixel ratio
Video Captions: Available
Video Sound: Available – mono or stereo
Twitter Horizontal Video Dimensions:
Format: MP4
Recommended size: 1280 x 1024 pixels
Minimum size: 32 x 32 pixels
Maximum size: 1920 x 1200 pixels
Aspect ratios: between 1:2.39 – 2.39:1
Recommended size at 2048K bitrate: 1280 x 720 pixels
Recommended specs: .MP4 for web, .MOV format for mobile
CLIPCHAMP RECOMMENDS: 16:9 Widescreen
Twitter Video Format:
Recommended export size in Clipchamp: 1080p x 1920p resolution (super HD video)
Twitter recommends to upload the highest resolution video available that meets file size and ratio limits
Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)
Here’s an example of a twitter video in widescreen. Simply customise the text, swap the stock and add your logo!
Vertical Twitter Videos:
Twitter Vertical Video Best Practices:
Video File Size: 512MB
Video Length Minimum: no minimum
Video Length Maximum: 140 seconds
Maximum Frame Rate: 40fps and 1:1 pixel ratio
Video Captions: Available
Video Sound: Available – mono or stereo
Twitter Vertical Video Dimensions:
Format: MP4
Recommended size: 1200 x 1900 pixels
Minimum size: 32 x 32 pixels
Aspect ratios: portrait
Recommended size at 2048K bitrate: 640 x 640 pixels
Recommended specs: .MP4 for web, .MOV format for mobile
CLIPCHAMP RECOMMENDS: Portrait 9:16
Twitter Video Format:
Recommended export size in Clipchamp: 1080p x 1920p resolution (super HD video)
Twitter recommends to upload the highest resolution video available that meets file size and ratio limits
Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)
Edit this Christmas Ad Vertical Video Template
2. Twitter for individuals
Twitter is a great place for people to stay in contact with family and friends, as well as for entertainment purposes. Twitter gives users the opportunity to send out 140-character texts to limitless amounts of people, share stories, post videos and the option to ask their audience questions. Twitter isn’t just for big celebrities and companies to share promotional videos, individuals are able to create endless different styles, genres and purposes to their own videos to share to the public.
Horizontal
Twitter Individual Horizontal Video Best Practices:
Video File Size: 512MB
Video Length Minimum: 1 second
Video Length Maximum: 2 minutes and 20 seconds
Maximum Frame Rate: 40fps and 1:1 pixel ratio
Video Captions: Available
Video Sound: Available – mono or stereo
Twitter Individual Horizontal Video Dimensions:
Format: MP4
Recommended size: 1280 x 1024 pixels
Minimum size: 32 x 32 pixels
Maximum size: 1920 x 1200 pixels
Aspect ratios: between 1:2.39 – 2.39:1
Recommended size at 2048K bitrate: 1280 x 720 pixels
Recommended specs: .MP4 for web, .MOV format for mobile
CLIPCHAMP RECOMMENDS: 16:9 Widescreen
Vertical
Twitter Individual Vertical Video Best Practices:
Video File Size: 512MB
Video Length Minimum: 1 second
Video Length Maximum: 2 minutes and 20 seconds
Maximum Frame Rate: 40fps and 1:1 pixel ratio
Video Captions: Available
Video Sound: Available – mono or stereo
Twitter Individual Vertical Video Dimensions:
Format: MP4
Recommended size: 1200 x 1900 pixels
Minimum size: 32 x 32 pixels
Aspect ratios: widescreen
Recommended size at 2048K bitrate: 640 x 640 pixels
Recommended specs: .MP4 for web, .MOV format for mobile
CLIPCHAMP RECOMMENDS: Widescreen 16:9
Twitter Video Format:
Recommended export size in Clipchamp: 1080p x 1920p resolution (super HD video)
Twitter recommends to upload the highest resolution video available that meets file size and ratio limits
Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)
Edit this Beach Birthday Highlights video
3. First View Video Ads
First View has been found to be the most effective video influencing strategy as it draws the viewers in, enticing them to not stop watching. This strategy allows the business to have the top slop on the users Timeline, available for 24 hours. When tested, First View video ad was the most successful video execution over non-Twitter video platform takeover. Companies are gladly reporting nearly double the amount of sales made using this strategy. Viewers and users of Twitter watch the promotional video ads a lot longer on Twitter than Facebook. Businesses main priority when using Twitter Video promotion is to achieve brand awareness in the shortest view time possible, so users are more inclined to purchase from the company without even watching the full commercial video.
Twitter First View Video Best Practices:
Video File Size: 512MB
Video Length Minimum: no minimum
Video Length Maximum: 1 minute (preferred time of 15 – 30 seconds)
Maximum Frame Rate: 40fps and 1:1 pixel ratio
Video Captions: Available
Video Sound: Available – mono or stereo
Twitter First View Video Dimensions:
Format: MP4
Recommended size: 1280 x 1024 pixels
Minimum size: 32 x 32 pixels
Maximum size: 1920 x 1200 pixels
Aspect ratios: between 1:2.39 – 2.39:1
Recommended size at 2048K bitrate: 1280 x 720 pixels
Recommended specs: .MP4 for web, .MOV format for mobile
CLIPCHAMP RECOMMENDS: 16:9 Widescreen
Twitter Video Format:
Recommended export size in Clipchamp: 1080p x 1920p resolution (super HD video)
Twitter recommends to upload the highest resolution video available that meets file size and ratio limits
Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)
Edit this Christmas Puppies video template
4. Twitter Short Six-Second Ads
On one hand, First View video ads inspire the audience’s trust, as 70% of viewers thought the message within the video ad were trustworthy. Although on the other hand, to win the audience over, Twitter short videos have a higher rate in audience attentiveness, as well as 79% of viewers agreeing that six-second ad’s have trust worthier messages. By keeping Twitter video ads short and sweet, the audience is more likely to engage in the content without feeling bored or a lack of interest.
Twitter Short Ad Video Best Practices:
Video File Size: 512MB
Video Length Minimum: 1 second
Video Length Maximum: 6 seconds
Video Captions: Available
Video Sound: Available – mono or stereo
Twitter Short Ad Video Dimensions:
Format: MP4
Recommended size: 1280 x 1024 pixels
Minimum size: 32 x 32 pixels
Maximum size: 1920 x 1200 pixels
Aspect ratios: between 1:2.39 – 2.39:1
Recommended size at 2048K bitrate: 1280 x 720 pixels
Recommended specs: .MP4 for web, .MOV format for mobile
CLIPCHAMP RECOMMENDS: 16:9 Widescreen, 1080p export
Twitter Video Format:
Recommended export size in Clipchamp: 1080p x 1920p resolution (super HD video)
Twitter recommends to upload the highest resolution video available that meets file size and ratio limits
Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)
5. Promoted Video Ads
When scrolling lower in the Twitter timeline, promoted video ads will appear to users. This type of marketing strategy may be extremely effective but serves a considerable different purpose to First View. Promoted ads are more likely to have a success rate as the ads are strategically placed within the existing Twitter timeline, giving the advertisement a more natural feel. Promoted Video ads have also been found to be more informative, relevant and less invasive to personal accounts. This therefore makes Promoted Video ads a perfect way to promote campaigns that have more than one meaningful messages over longer time span.
Edit this Travel Marketing Ad template
FAQ: What is the best time to tweet your videos?
To get more engagement on your Twitter videos, tweet when your followers are most active or schedule them in advance. Tools like Circleboom's User Analytics can track followers 24/7 and provide analytic graphs showing your follower's topics of interest as well as the best time to tweet depending on their activity on Twitter.
Twitter Promotional Video Best Practices:
Title (under video): 70 characters
Video File Size: under 1GB for optimal performance
Video Length Minimum: no minimum
Video Length Maximum: 2 mins and 20 seconds (can request an extension to 10 mins)
Video Captions: 70 characters
Video Sound: Available – mono or stereo
Twitter Promotional Video Dimensions:
Horizontal and Vertical Videos
Horizontal dimensions: 320 x 180, 640 x 360 and 1280 x 720
Vertical dimensions: 240 x 240, 480 x 480 and 640 x 640
Aspect ratios: between 1:2.39 to 2.39:1
Recommended video format: .MP4 for web and .MOV for mobile
CLIPCHAMP RECOMMENDS: Widescreen (16:9) or Portrait (9:16)
Twitter Promotional Video Format:
Recommended export size in Clipchamp: 1080p x 1920p resolution (super HD video)
Twitter recommends to upload the highest resolution video available that meets file size and ratio limits
Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)
To share videos on Twitter more regularly, a social media scheduling service can be the most efficient option.
