Video Marketing

How to create eBay product videos that increase sales

Posted May 17, 2022
Written by Clipchamp
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Whether you’re selling tech products, accessories, vintage goods, or household supplies, eBay supports thousands of small businesses. But with so many products on the market, how can your product stand out from your competitors? Use video marketing. Create eye-catching and informative videos to upload to your eBay listings that build trust with potential buyers.

How to create eBay product videos and why you should list them CC thumbnail

Read on to learn more about why eBay videos are essential to your listings and how to make eBay videos with Clipchamp

What are eBay product videos?

An eBay product video is a short 1-minute or less video added to your eBay listing. These videos assist your item description and photos. Videos can help influence a sale and clarity or provide more information for potential customers. 

What are eBay product videos?

Image source: Codisto

How eBay videos can help increase sales

Capture your customer's attention with eBay product videos. Sometimes photos and text descriptions aren’t too exciting or leave customers unsatisfied. One of the easiest ways to engage more viewers is adding a video to your eBay listing. Shoppers are more likely to watch a video than read a text block. 

Adding videos for free can also help showcase items in more detail using APIs or even third-party providers. Show off your products on eBay in a more dynamic way. 

Read on to find out eBay's video format requirements and other tips.

Tips for creating successful eBay product videos

When creating a video to add to your eBay listing, there are a few important elements. Let’s look at creating an eBay video that’s well-edited and easy to follow. 

1. Types of eBay videos to create

eBay videos can show your product's unique features and benefits and answer some frequently asked questions. Take a look at some of the most popular and easy eBay video styles you can make with Clipchamp’s free online video editor. 

  • How-to videos

  • Quick and easy installation guides 

  • Unboxing videos 

  • Clarifying used or new item conditions 

  • 360-degree videos 

2. eBay video format requirements

Take a look at eBay’s video format requirements before creating your listing video. 

  • The maximum video size is 150 MB

  • The maximum upload resolution is 1080p

  • Supported output resolutions are 240p, 360p, 480p, and 720p

  • MP4 file types- MPEG-4 Part 10 or Advanced Video Coding (MPEG-4 AVC)

  • Providing links to YouTube or other video platforms is not supported

Note: Listings with variations do not support videos.

3. eBay video product angles

Try to record eBay product videos using a close-up shot. Potential buyers may feel as though they’re inspecting the product in person. Always showcase the item in action and its best light. 

All eBay product videos must be 1-minute or less. Video ads on Facebook and Instagram sell best for around 15-30 seconds. Keep prospects engaged and solve their pain points quickly. 

5. Product information and video outlines

eBay videos are a part of your buyer’s shopping experience. When planning your video and script, consider a product overview, product features, and the benefits of buying the product. You can even promote customer reviews and customer success stories. 

How to publish eBay listings with product videos

eBay has made adding a product video to your US and UK eBay listings easy with these simple steps:

  1. Sign in to eBay and edit an existing listing

  2. Click on the Add Video tab and upload a video

  3. Enter the title and description, then save. 

Alternatively, for bulk sellers, growing eBay businesses, and big brands, some third-party eBay listing software may also offer the ability to add product videos to eBay items.

How to publish eBay listings with product videos

FAQ 1. Why should I list eCommerce products on eBay?

eBay is one of the most popular eCommerce platforms available, maintaining over 150 million active users since 2014, hosting thousands of enterprise eBay sellers, and supporting a plethora of third-party eBay automation software to grow sales faster.

If you're looking to outshine your competitors, advertising and listing on eBay with product videos is a great start.

FAQ 2. Where can I find eBay product video inspiration?

Consider using an eBay video production template if you're unsure where to start. Clipchamp’s high-quality video templates can help sell your products without needing to download any editing software. 

At the end of 2021, eBay launched Gallery product videos, followed by video support for the UK in 2022. This newest eBay video feature means you aren’t required to add a video file or unique YouTube code to an eBay "description" anymore to publish a video to eBay. 

You can now display a video to your photo gallery like you would an Amazon listing.

Create eBay product videos to help boost sales

If you haven’t tried creating eBay product videos, now’s the time to start with Clipchamp.

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