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A video is the perfect way to quickly grab the attention of your audience when they first click on your Facebook Business Page. Whether it’s a graceful slow-mo, energized promo, or a simplistic slideshow, Facebook Cover Video is a free branding opportunity to showcase your business in under 30 seconds.
This blog will teach you everything you need to know about Facebook Cover Videos and how they can benefit your business. We'll discuss:
Why do Facebook Cover Videos matter to your Business Page?
Facebook Cover Video Specifications
Text and Graphics on Facebook Cover Videos
Facebook Cover Video Tips and Tricks
FAQ + Clipchamp Solutions
Why do Facebook Cover Videos matter to your Facebook Business Page?
Facebook Cover Videos are an effective way to express your brand's personality in just a few seconds. When users visit your Facebook Business Page, the cover video is usually the first thing viewers look at. Facebook Cover Video is essentially a free branding opportunity for companies that you should not look past.
The video sets an overall mood and vibe of your brand, giving viewers an insight into what they will find on your website. The cover video can also act as a bulletin board-like quality that can be used for special announcements and sales your brand may be having. Having a lasting first impression is key when it comes to enticing viewers to stay on your page, therefore considering adding a Facebook Cover Video is a must.
Facebook Cover Video Specifications
Finding the right specifications for your video can sometimes be a challenging task. That’s why we have done all the research for you!
Below are all the specifications you need to know before you start creating your Facebook Cover Video.
The Perfect Size for Facebook Cover Videos
Facebook does not set specific size guidelines for Facebook Cover Videos, however they do recommend for your video to be less than 1.75GB in total size.
By keeping the file size as small as possible, it helps users with a slower internet connection speed to watch the video without the hassle of lagging or freezing.
Format for Facebook Cover Videos
Your Facebook Cover Video should be a file size (resolution) of either 480p, 720p or a maximum of 1080p.
The higher the resolution, the better quality your video will be. If your video has already been exported in a larger file size, you can easily compress it with Clipchamp Compressor.
Your video file type should also be exported as mp4 or .mov file format. If you have an existing video you would like to use as your Facebook Cover Video, but it is saved in a different file type, don’t stress. You can use Clipchamp Create to change the file format in a few easy steps.
Dimensions for Facebook Cover Video
Facebook Cover Videos can be between 20 and 90 seconds long. Facebook requires your video to be at least 820 x 312 pixels or 820 x 462 pixels.
Video ratio must be 16:9 widescreen aspect ratio. If your video has been exported in a different ratio, you can use Clipchamp’s Rotate tool to quickly edit the ratio.
Text and Graphics on Facebook Cover Videos
Text is optional when it comes to creating a Facebook Cover Video. You may want to include your business name, collection title, or catch phrase.
Facebook will automatically crop out parts of your video when showing on the desktop or mobile device, so make sure any important text is centralized so it remains readable.
Remember cover videos are between 20 - 90 seconds, so do not overload the viewers with excessive amounts of text to read. The text does not need to be on the entire video.
We have collected three of our favourite Facebook Cover Videos with text and graphics for you to get inspired by:
1. Clipchamp
2. Ferrari
3. 24/7 Fitness
Facebook Cover Video Tips and Tricks
Here are a few of our tips and tricks to help you create an eye-catching cover video that works for your business.
Optimise and Test your Facebook Cover Video for Mobile Users
Always remember to have a test run. Your video may work perfectly on desktop, but may not run smoothly on a mobile device.
Make sure to keep your text within the specified dimensions to avoid any awkward cropping and dysfunctional text. Keep the main visual and focal point within the centre of the video, leaving room for automatic cropping to occur by Facebook.
Stay On Brand
Your business Facebook Cover Video should always represent your brand’s personality, values, and aesthetic. Keep a consecutive colour palette, font and overall feel within your video to mirror the same atmosphere on your Business Facebook Page. Have fun creating your video but don’t go too crazy with the special effects. Keep your video unique but professional.
How often should you change your Facebook Cover Video?
When to change up your Facebook Cover Video is completely up to you and your business. If you have a new collection or promotion launching, it may be a good idea to swap out your video before the launch. Keep viewers in the loop with big news, times of year and latest campaigns. Viewers are potential customers, therefore staying relevant is extremely important.
Should it match your Profile Photo?
For most brands, a Facebook Profile Picture usually is their business logo. Some companies do however change their profile picture to a promotional photo from their latest collection. Your cover video does not have to be the exact same as your profile picture, although keeping the same or similar consecutive font and aesthetic throughout your promotional videos is preferred.
Always Loop Facebook Cover Video
Viewers do not want to click play when they see your Facebook Cover Video. Your video must play automatically and continuously loop as viewers may only start watching halfway through. Make sure the beginning and end of your video blends smoothly.
Frequently Asked Questions and Clipchamp Solutions
FAQ 1: My Facebook cover video isn’t playing on mobile devices, what do I do?
Double check your video fits within the correct dimensions for mobile devices (820 x 462 pixels). If your video isn’t within the dimensions, your video will be awkwardly cropped or risk being able to not play at all.
If your video is within the correct dimensions and still not playing, check your browser is up-to-date and if you have the latest operating system.
FAQ 2: My cover video isn’t uploading. It says error when almost finished loading. What do I do?
Make sure your laptop or mobile device is successfully connected to the internet with full bars. WiFi can be temperamental at times, so check your browser speed before uploading your cover video.
Make sure your video is within the recommended file size and specs. If you have sufficient internet connection and followed the file size requirements but still no luck, contact Facebook to report a problem.
FAQ 3: Should I include music on my Facebook cover video?
Audio is typically not needed for Facebook Cover Videos as sound is muted by default. This doesn't mean you can't include a song, just don't make it critical to your video’s message. A recent survey also suggests 85% of users watch Facebook videos without sound.
Now you’re ready to start creating your own Facebook Cover Video!
If you’re looking for some inspiration, check out our Facebook Cover Video Templates, or use our free to use stock footage.
Already have an awesome video but don’t know how to change the aspect ratio? Take a look at our How To Change The Aspect Ratio Of A Video blog for everything you need to know!
