Marketing

The ultimate guide to Facebook Stories

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Want to learn more about Facebook Stories but not sure where to start?

Facebook Stories aren’t just for sharing funny videos or birthday milestones with your friends. More than 200 million businesses use the feature to reach their target audience, faster. From Facebook Lead Ads to Facebook video ads shared on Stories, marketers can build brand awareness and generate leads in no time.

So how can you tap into the potential success of Facebook Stories? Read on to explore how your business can use Facebook Stories as a valuable marketing tool.

What are Facebook Stories?

Facebook Stories are short, user-generated video, photo, text, or GIF collections that will disappear after 24 hours. They can be shared within the main Facebook app and viewed once, or multiple times by any Facebook user. Either use Facebook’s in-app camera with fun filters and Snapchat-like lenses to capture a Story, or upload a pre-made video from Clipchamp’s free Facebook ad maker.  

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Where to find Facebook Stories

Facebook Stories are the first feature you will see when logged into the Facebook mobile app or desktop. They appear on the very top of your Facebook newsfeed. Here, you can view Facebook Stories posted by your Facebook friends, business accounts you follow, and Sponsored Stories. 

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If you would like to view a Facebook Story by a user who is not your friend or following, simply click on their Facebook page, then click on their profile picture to view their Story. If they have shared a Facebook Story, their profile picture will have a blue ring around it. 

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Limit your Facebook Story privacy

If you want to use Facebook Stories to their full potential, change your privacy settings to Public. Even if Facebook users aren’t following your brand, they can still view your Facebook Story. 

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Facebook Stories are immersive, authentic, inclusive, addictive, and interactive. Making them popular for absolutely any Facebook user to enjoy. Facebook CEO Mark Zuckerberg says Stories play a big role in the future of video sharing. Sharing via Stories is anticipated to surpass Feeds, so marketers should leverage the power of Facebook Stories at the earliest. 

Facebook Stories are one of the first features users see when logging into Facebook, making them highly visible and less likely to get lost in flooded Facebook feeds. Not only do they offer a great opportunity for your brand to interact with its target audience, but they generate brand awareness, engagement, and develop relationships. Facebook Stories help humanize your brand, building credibility and trust. 

You can also track who is viewing your Facebook Story content, analyze the data, and apply the insights to your Facebook marketing strategy. 

How to use Facebook Stories for your business

Whether you want to create Facebook Stories within the app, collaborate with influencers and creators, or personalize your own Stories with Clipchamp, Facebook Stories can connect you to millions of people in just a few seconds. 

Let’s explore how your business can leverage Facebook Stories with this step-by-step guide.

1. Types of Facebook Story ideas

Unsure what to share on your business Facebook Stories? Take a look at some of these popular go-to genres.

  • ‘How-to’ content or video tutorials, 

  • Expert tips and tricks related to your industry, 

  • Industry News, 

  • Update about your products and exclusive offers,

  • A sneak peek of events or trade shows,

  • Announcements for seasonal sales, discounts, and product promotions,

  • Behind the scenes videos.

2. Create content for your Facebook Stories

Before you post your first Facebook Story, you will need to create some content to publish. Either record and create content directly in the Facebook app or desktop browser or use a video editor like Clipchamp for more advanced features. Upload pre-made videos, photos, GIFs, memes, or even share TikTok videos, Instagram Reels, or YouTube previews. 

Stuck for Facebook Story ideas? Head over to our ready-to-use video templates for some inspiration. All you have to do is add your branding and personal touch, then share directly to Facebook.

3. Explore Facebook Story creative tools

The options are endless when it comes to creativity on Facebook Stories. Add text, boomerangs, change the layout style, superzoom, and interactive features like polls to any Facebook Story. Don’t forget to add some background music or use the filters and effects. 

Just like Instagram Stories, you can add custom links and buttons to generate leads and promote your products or services. Add CTA buttons like “Buy now”, “Learn more”, “Get in touch”, or “Shop Now”, to drive viewers and encourage them to make a purchase. By adding a strong CTA increases your live shopping possibilities for your product and services. You can also add a CTA directly to your Facebook brand page. 

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5. Analyse Facebook Story insights

You can now analyze the performance of your Facebook Stories to gain a better understanding of your target audience. All you have to do is click on the eye icon on one of your live Stories. This will give you an insight into publishing data, story items, status updates, the unique story opens, forward taps, backward taps, forward swipes, and exits. 

Use these valuable insights to create tailored and targeted Facebook Stories that guarantee engagement. 

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Facebook Story sponsored ads

Facebook Story ads are also growing in popularity. Over 4 million marketers use Story ads as 62% of people show more interest in a product or brand after viewing their Story. These are the exact same as regular Facebook Stories but are sponsored to reach a wider audience. 

In a few easy steps, you can create Facebook Story ads using the Ad Manager. Boost the value of your Stories by adding keywords and leveraging hashtags

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Create swipe-stopping Facebook Stories today

Add Facebook Stories to your social media marketing strategy to engage your audience, faster, and for longer.

Facebook Stories can be the opportunity your brand is looking for to build awareness and strengthen relationships with your audience. 

Create professional Facebook Stories in no time with Clipchamp’s free online video editor. 

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Written by Gaurav Sharma on January 12, 2022
About the Author

Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic. He also contributes to top publications like HuffPost, Adweek, Business 2 Community, TechCrunch, and more.

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