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Easily convey your company's goals, values, and identity through engaging mission statement videos. With 94% of marketers saying videos increased user engagement and understanding, creating a video can effortlessly help your brand communicate to customers, stakeholders, and employees in minutes.
Let’s explore the benefits of creating company mission statements videos, while learning how to create professional mission statement videos with Clipchamp.
Why is a mission statement video important to your business
Enhance engagement and brand awareness: creating a video to share your mission statement is the perfect way to effectively share messages rather than in text alone. A professional mission statement video can engage your viewers remote and in person, intellectually and emotionally, making your brand purpose more visible.
Strengthens brand identity: a mission statement video clearly communicates your brand’s personality, building on identity. The video helps align brand values with viewers values as well.
Inspires and aligns employees: sharing a mission statement through a video format can motivate employees and give a sense of purpose and alignment with their own goals and company goals. The video can help create a unified workforce that is committed to achieving the same objectives.
Builds trust and connection with customers: humanize your brand and make your mission and values relatable by connecting with customers through video. By sharing your company’s story and values, you can forge a deeper emotional connection with your audience, which is crucial in building long-term customer loyalty.
Increase shareability and reach: videos are easily shareable on social media, meaning more potential customers will see your content. Highlight your brand mission statement video on video sharing platforms to increase reach and visibility.
5 mission statement videos to inspire your brand
1. Tesla's mission statement video
Tesla’s mission statement video is a compelling piece that highlights the company’s commitment to sustainability and showcases its cutting-edge technology and innovation. The video opens with a powerful message, quickly capturing the viewer’s attention. Through visually striking footage of Tesla’s electric vehicles and energy solutions, the video reinforces the company’s position as a leader in the clean energy revolution.
Why does the video work well?
Tesla’s video succeeds by aligning its mission with a global cause—sustainability. Using innovative visuals and a forward-looking narrative emphasizes the brand’s commitment to the environment and inspires viewers to be a part of this global movement. It speaks to both customers and employees, rallying them around a shared vision for the future.
2. Starbucks' mission statement video
Starbucks’ mission statement video reflects the company’s dedication to creating a positive impact on the world. The video emphasizes the brand's commitment to ethical sourcing, community involvement, and environmental stewardship. It features scenes of coffee farmers, community projects, and sustainable practices, all woven together with a narrative that highlights Starbucks’ vision for a better future.
Why does the video work well?
This video resonates with viewers by showcasing the company's efforts to go beyond just serving coffee. Focusing on the company’s broader impact, the video appeals to consumers who value sustainability and corporate responsibility. The authentic portrayal of Starbucks’ initiatives helps build trust and loyalty among viewers who share these values, reinforcing the brand’s reputation as a leader in social responsibility.
3. Microsoft's mission statement video
Microsoft’s video focuses on the brand’s commitment to innovation and empowerment, featuring a range of individuals and organizations that have used Microsoft’s tools to achieve significant milestones. It showcases the company’s impact on education, healthcare, business, and more, emphasizing how technology can drive positive change.
Why does the video work well?
The video highlights the real-life applications of its mission, demonstrating how the brand’s products empower people and organizations globally. Using a diverse range of stories and outcomes featured in the video helps viewers understand the broad scope of Microsoft’s impact, making the mission statement both credible and inspirational.
4. Nike's mission statement video
Nike’s mission statement video is a testament to the brand’s commitment to athletes of all levels. The video features a diverse group of people engaging in various sports and physical activities, all united by their passion and drive.
Why does the video work well?
The video is inclusive and empowering tone throughout, connecting with viewers and reinforcing the brand's mission. The emotional resonance of the video, coupled with its strong, motivational message, makes it a standout example in the industry.
5. Dell's mission statement video
Dell’s mission statement video emphasizes the brand’s commitment to innovation and education. The video chronicles the company’s journey from its humble beginnings to its current position as a tech leader, highlighting how Dell’s innovations have empowered individuals and organizations worldwide. It features testimonials from employees and customers, illustrating the brand’s impact on various industries.
Why does the video work well?
Dell’s video tells a story of perseverance and growth by showcasing how the company’s mission has driven its success. The video inspires viewers and builds credibility, while emphasizing innovation and education to resonate with a broad audience.
Bring your company mission statement to life using professional and engaging videos. For more inspiration, check out how your brand can use onboarding video ideas.
Create videos that effectively communicate your core values and resonate with your audience using Clipchamp or download the Microsoft Clipchamp Windows app.
