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How to make a company mission statement video

Posted February 1, 2022

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How to make a company mission statement video

Whether your business is selling fashion, tech products, homemade goods, or providing a valuable service, developing a quality mission statement matters.

A good company mission statement defines your business’s true purpose and drivers. It can be used to inspire your employees and highlight your key values to your customers. Now, your company mission statement can come to life with the help of video to make it more meaningful than ever before. 

Read on to explore how to write a mission statement, and how to make a company mission statement video using Clipchamp’s online video editor

What is a company mission statement video

What is a company mission statement video?

A mission statement video describes your business’s purpose through an entertaining video. Instead of reading through a mission statement on a website, customers, staff, and potential employees can watch a powerful short video. They’re usually under 30-seconds long, as the best mission statements are only a few sentences. 

Let’s take a look at Google’s mission statement, “Organize the world’s information and make it universally accessible and useful”. 

Google is the most powerful search engine in the world. But what makes Google so effective is its algorithms, organization, and simplicity. Making their mission statement extremely effective and meaningful. 

Google’s mission statement

Wait, what's the difference between vision and mission statements of a company?

A vision and mission statement of a company can be easily confused. 

A vision statement describes a company's aspirations and goals. Usually what they’re aiming to strive towards in the long-term and future.

A mission statement describes where a company is right now and its main purpose. 

Both vision and mission statements of companies can be shared through videos. 

Why are company mission statements important?

A strong company mission statement is valuable for both customers and employees. Here's how:


A quality company mission statement supports customers' favorability towards a brand. 

Businesses that have a well-understood purpose and mission statement are six times more likely to be protected by consumers in challenging moments. They are four times more likely to be purchased from, and four and a half times more likely to be recommended to friends and family.


A mission statement video doesn’t just attract loyal customers. Employees are more inclined to be a part of a company with a strong moral compass as well.

Gen Z and millennial employees have been found to appreciate ethical leadership and want to work for a company that is making a positive difference in the world. 

Humans value connection and a shared sense of purpose. That's why company mission statement videos are a powerful branding tool for both consumers and employees.

How to write a company mission statement

Before we jump into how to make a company mission statement video, let’s look at how to write a mission statement first.

A company mission statement is a perfect opportunity to clarify your company's purpose. 

Brainstorm your company’s values, mission, beliefs, and purpose

First, brainstorm exactly what your company is all about. Think about your core values are, what your mission is, your beliefs, and the overall purpose of your company. Determine what makes your company stand out from your competitors.

Don’t be afraid to discuss as a team and then create a list of everyone's input. 

Collate ideas and create a company mission statement

Next, put your brainstormed ideas together. Try to develop one to two sentences and keep your mission statement concise. Avoid corporate jargon and complex sentences. You should make your mission statement in a relatable tone of voice and use phrases that express the culture of your company.

How to make a company mission statement video

Simple yet eye-catching videos add an extra layer of credibility to your company's mission statement. Don’t worry if you’re not an editing professional and on a tight budget as Clipchamp’s free online video editor has you covered. 

Clipchamp Box gif

In just a few clicks, create a professional company mission statement video without having to leave your web browser.

If you’re not sure where to start, browse our library full of customizable video templates.

Personalize the video template with your brand kit, text, add some transitions, then replace stock video footage, and music. If your video is too long or too short, easily trim or expand the video on your timeline. You can also import personal video footage and images to create a video from scratch. 

With our free online text-to-speech generator, you can use artificial intelligence technology to bring your company mission statement come to life. Choose from 170 unique voices curated by our team for their authentic sound.

Great company mission statements to inspire you

Look at some useful examples of company mission statements across a range of different industries. We hope this list will inspire you to write a powerful mission statement, no matter what industry your business is in--from auto insurance to beekeeping!

1. Starbucks

American coffee chain, Starbucks, has become a global phenomenon for coffee lovers. 

Starbucks mission statement: Inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time. 

The companies mission statement is all about creating a better service sector while giving customers the best experience. They seek to make a difference in the lives of people who purchase their coffee. Starbucks mission statement is proven to be correct as the company is committed to the ethical sourcing of coffee, quality healthcare, and fair wages. 

2. Microsoft

Tech giant Microsoft has one of the best mission statements, which does not mention technology, PCs, or software. 

Microsoft's mission statement: To empower every person and every organization on the planet to achieve more. 

This mission statement represents how people and organizations can achieve empowerment through their products and services. They concentrate on their ‘why’ so the mission statement can remain agile and flexible as the business continues to grow. 

3. Target

Founded in Minnesota in 1902, Target is one of the largest discount retailers in the United States, and in the world based on sales. 

Target’s mission statement: Help all families discover the joy of everyday life. 

Their company's purpose is to promise surprises, fun, inspire, and create an inclusive environment for all. Target achieves this, as their products are affordable and appeal to everyday people. They also have a main focus on community giving, creating a positive employee experience, and corporate social responsibility. 

4. Nike

World-famous footwear, apparel, and sports equipment company Nike was founded in 1964. 

Nike’s mission statement: Bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete. 

Nike’s mission is to drive everyone to do everything possible to expand human potential. Nike achieves this by creating an inclusive environment for all.

Create your company mission statement video today

Developing a mission statement video can motivate your team and help you gain the trust and support of customers.

With video, you can capture your audience's attention faster and make a great impression. 

Ready to get started? Create a meaningful company mission statement video now with Clipchamp.

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