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As an influencer, it’s essential to drive as much traffic to your profile as possible. The question is, how are you going to get more eyes on the videos you've created? The answer – hashtags.
Although many influencers use tags to get their content noticed, many aren’t using them correctly – and that means lost business for you. According to the Facetune selfie hashtags guide, using the right ones can help you get a lot more views. They’re an essential part of any video influencer’s arsenal, no matter which platform you’re on.
Are you using hashtags the right way? Let’s find out as we look at the most popular hashtags and the best practices that’ll help you drive video views.
How to use hashtags the right way
Whether there’s a “right” or “wrong” way to use hashtags is debatable. What we do know is that the tags you use and how you use them can have different results depending on which platform you’re using to build your influencer profile.
Instagram, TikTok, and YouTube are three of today's most popular influencer platforms, especially for those who like to post videos. However, just like with other variables like video length, each one has unique best practices regarding hashtags and how to use them.
Let’s look at each, using our fictional influencer called “Dancing Delilah” for the examples.
Instagram used to be the hashtag hotspot. Some posts can contain 30 tags, but that’s one surefire way to get your viewer count to go south quickly. Instead, use ones that are relevant to your content. You can also see the average follower count of every hashtag while you type it in.
Most importantly, you need to use the right amount of tags for your audience size. Never use more than 13 tags in your description, and 12 in the first comment. Overall, never exceed twenty in total.
Instagram hashtags you should use
Influencer/brand names: #dancingdelilah, #zumba
Relevant topics: #danceworkout, #dancing, #dancelife, #danceworkoutclass
According to Forbes, TikTok is the fastest growing social platform globally, and if you want to stand out, hashtags will be one of your best friends.
TikTok is also the home of the viral tag, and you’re likely to find yourself making videos matching viral tags rather than the other way around. Even the content is organized by trending tags rather than by topic.
Your best chance of being discovered here is to use trending or challenge tags – and make sure they’re relevant to your video, or TikTok will penalize you into oblivion.
TikTok hashtags you should use
Influencer / Brand Names: #zumba, #dancingdelilah
Trending: #danceworkout, #hiphop, #party, #dancelife, #fitness
YouTube tags are probably some of the most underestimated and under-utilized hashtags in all of influencer-dom. However, these tags are extremely powerful and, in addition to a great video thumbnail, can help your content stand out.
You should always include a tag about your brand. It’s also a good idea to post location and popular topic or trending tags – as long as they’re still relevant to your video. Don’t overdo it, though.
If you’re struggling to find trending hashtags that are relevant to your content, don’t worry. Many free online tools can help you look for and generate tags to use.
YouTube hashtags you should use
Influencer/brand names: #zumba, #dancingdelilah
Relevant topics: #dance
The final word
Gaining traction as an influencer isn’t easy, no matter how effortless Kylie Jenner and Jeffree Starr make it look. It’s a lot of hard work, and you have to do research, create video content, and then get it online. The biggest challenge, however, is getting people to view your influencer videos.
By using hashtags correctly, you can increase your reach and engagement – the statistics say so. Remember, don’t overdo it, no matter where you post. Always use relevant tags, stay on topic, and follow the best practices for each social platform.
Don’t be afraid to experiment with trending tags either, and, before you know it, you’ll be getting a lot more views on your videos.