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Are you a content creator, marketer, or business owner looking for some 2023 social media video inspiration? Not too sure what direction your social media channels are going in? You’ve come to the right place!
Knowing what to post on social media, when to post it, and how to turn your social channels into a marketing machine can be challenging. Particularly if you don’t have a monthly social media content plan. But with the help of our ultimate 2023 content calendar ideas, paired with easy ready-to-use video templates, you’ll be posting engaging video content in no time.
Read on to explore the benefits of following a content calendar and check out the best 2023 creative content ideas from Clipchamp.
What is a content calendar?
A content calendar is your secret weapon to a successful social media presence. It’s a social media content plan that outlines all your upcoming video posts, their significant dates, events, sales, goals, and captions. A content calendar is a key element of successful video marketing on social media.
How a social media content plan can help your business
Creating a content plan for Instagram, Facebook, YouTube, TikTok, and other social media platforms, helps you stay organized and on top of your feed. Content calendars avoid the delay in between content posts and always keep your followers entertained. Whether you’re posting once-off product demos or promoting a sale event, your content calendar will make sure you never miss a post ever again.
How to create social media calendar videos
Our online video editor has all the features you need to produce engaging content calendar videos, whether you’re a video editing beginner or a social media pro. Simply click on a social media content calendar template and start editing clips without leaving your browser. You can even batch create content, so you never miss another upload again. Remember, consistency is key!
Create content for any social media event with Clipchamp’s free video editor.
Easy 2023 social media calendar ideas
We’ve got your year in video marketing sorted for any business or creator. Never miss a date, with our content calendar video ideas for every occasion.
January 1st - 31st: International brain teaser month
Get your riddles ready to boost audience engagement with 31 days of brain-busting video content.
January 1st - 31st: International creativity month
Celebrate a month dedicated to creativity. Inspire your social media audience to get artistic with a video announcing a creative competition.
27th January: National Geographic Day
Get back to nature with your audience with a scenic video. What's your business doing for the environment? Highlight the good you're doing today.
13th February: Super Bowl
Touchdown! Add some pep to your online presence by getting involved in football’s biggest game of the year. Support your team or see who your audience is rooting for with a video.
14th February: Valentine’s Day
Show your audience how you feel with a video this Valentine’s Day. It’s a wonderful opportunity to spread the love and thank your customers for their ongoing support.
20th February: Love your pet day
Show your furry friends some love today with an adorable animal video. Plus, nothing gets more engagement online than cute critters, it’s a win, win opportunity.
3rd March: World Wildlife Day
Today’s the day to get a little bit wild. Recognize the occasion with a video that highlights how your business helps the planet’s precious wildlife. This could be the perfect time to get philanthropic.
8th March: International Women’s Day
Recognize the women who make your business thrive with a video post. You could celebrate members of your team, customers, or even organizations for women your business supports.
17th March: St Patrick’s Day
Be sure to add a touch of green to your video marketing this St Patrick’s Day. Get creative with how you can relate your business to the occasion celebrating the patron saint of Ireland.
1st April: April Fool's Day
Put your audience to the test with some sizzling questions on April Fool's Day. Upload a fun, snappy video quiz and fool even your sharpest friends.
9th April: Easter Sunday
Share the Easter spirit with a quick message from your team to your followers to wish them a joyful day!
22nd April: Earth Day
Encourage fellow business leaders to think about what they can do to go greener, and to celebrate a beloved and widespread movement. Upload a video to your socials and share it with all the professionals in your network.
1st - 31st May: Photo month
With travel off the cards, encourage your followers to share their best vacation pics.
5th May: Cinco de Mayo
Celebrate Cinco de Mayo in style with a share-worthy editorial video.
14th May: Mother’s Day
On this very special day, share a positively uplifting message to all the beautiful mothers across the world.
1st - 30th June: Pride month
Celebrate Pride month by sharing a fun-filled greeting and showing your support.
5th June: World Environment Day
Share the message this World Environment Day and help your audience go greener.
18th June: Father’s Day
Share a caring message to the wonderful dads around the world to celebrate Father's Day. You can even promote a special Father’s Day sale.
6th July: International Kissing Day
Give your audience the gift of love and spread the fun with a romantic international kissing day video.
14th July: Bastille Day
Celebrate the French National day with your audience.
1st - 31st: August Happiness happens month
Help your audience be happy this month of August by sharing an inspirational video on your social media profile.
8th August: International Cat Day
Give your fans and their cats something to meow about by passing on a cute message.
26th August: Women’s Equality Day
Make all things equal. Promote a video to celebrate and raise awareness for women’s equality to your followers.
10th September: World Suicide Prevention Day
Use today to raise awareness of the threat of suicide and encourage your audience to talk about it.
18th September: National Cheeseburger Day
Celebrate one of America’s favorite foods on National Cheeseburger Day.
1st - 31st October: Breast Cancer Awareness Month
Remind your audience of the importance of booking in their next check-up with a video.
1st October: International Coffee Day
Find the best place to hang out with your friends this coffee day. Promote your Coffee Day deal and specials with the perfect video template.
11th October: National Coming Out Day
Show your solidarity with the LGBTQIA+ community by celebrating love, visibility, and acceptance.
31st October: Halloween
Boo! It's the spookiest day of the year, don't forget to share a video with your audience. Promote your Halloween sale with a scary video.
1st - 30th November: Movember
Encourage your viewers and followers to promote a worthy charitable cause - men’s health.
25th November: Thanksgiving
Give your followers some food for thought over the Thanksgiving holiday with a loveable video.
27th November: Black Friday and Cyber Monday
Get your audience buzzing for the biggest sales of the year with a made-for-social sale video.
24th December: Christmas Eve
Give your supporters a present before Christmas to get them in the holiday spirit.
25th December: Christmas Day
Merry Christmas to all. Share the love this holiday season with a festive social media video.
26th December: Boxing day
Cash in this Boxing Day sales with a scroll-stopping social media video. Promote your Boxing Day online and in-store sales.
31st December: New Year’s Eve
End the year with a bang by sharing a celebratory video with your viewers and followers. It’s your last chance to promote any final sales for the year.
Get started with Clipchamp
Stay on top of your social media video posts with our helpful content calendar templates. Create scroll-stopping video in just a few clicks with Clipchamp’s free online video editor.