Video Marketing

Social media calendar events you shouldn't miss in 2022

Posted November 30, 2021
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Are you a content creator, marketer, or business owner looking for some 2022 social media video inspiration? Not too sure what direction your social media channels are going in? You’ve come to the right place! 

Knowing what to post on social media, when to post it, and how to turn your social channels into a marketing machine can be challenging. Particularly if you don’t have a monthly social media content plan. But with the help of our ultimate 2022 content calendar ideas, paired with easy ready-to-use video templates, you’ll be posting engaging video content in no time. 

Read on to explore the benefits of following a content calendar and check out the best 2022 creative content ideas from Clipchamp.

What is a content calendar?

A content calendar is your secret weapon to a successful social media presence. It’s a social media content plan that outlines all your upcoming video posts, their significant dates, events, sales, goals, and captions. A content calendar is a key element of successful video marketing on social media. 

How a social media content plan can help your business

Creating a content plan for Instagram, Facebook, YouTube, TikTok, and other social media platforms, helps you stay organized and on top of your feed. Content calendars avoid the delay in between content posts and always keep your followers entertained. Whether you’re posting once-off product demos or promoting a sale event, your content calendar will make sure you never miss a post ever again. 

How to create social media calendar videos

Our online video editor has all the features you need to produce engaging content calendar videos, whether you’re a video editing beginner or a social media pro. Simply click on a social media content calendar template and start editing clips without leaving your browser. You can even batch create content so you never miss another upload again. Remember, consistency is key! 

Create content for any social media event with Clipchamp’s free video editor

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Easy 2022 social media calendar ideas

We’ve got your year in video marketing sorted for any business or creator. Never miss a date, with our content calendar video ideas for every occasion. 

January 1st - 31st - International brain teaser month 

Get your riddles ready to boost audience engagement with 31 days of brain-busting video content. 

January 1st - 31st - International creativity month

Celebrate a month dedicated to creativity. Inspire your social media audience to get artistic with a video announcing a creative competition.

27th January - National Geographic Day

Get back to nature with your audience with a scenic video. What's your business doing for the environment? Highlight the good you're doing today. 

1st February - Super Bowl

Touchdown! Add some pep to your online presence by getting involved in football’s biggest game of the year. Support your team or see who your audience is rooting for with a video.

1st February - Super Bowl

14th February - Valentine’s Day

Show your audience how you feel with a video this Valentine’s Day. It’s a great opportunity to spread the love and thank your customers for their ongoing support.

20th February - Love your pet day

Show your furry friends some love today with an adorable animal video. Plus, nothing gets more engagement online than cute critters, it’s a win, win opportunity.

3rd March - World Wildlife Day

Today’s the day to get a little bit wild. Recognize the occasion with a video that highlights how your business helps the planet’s precious wildlife. This could be the perfect time to get philanthropic.

8th March - International Women’s Day

Recognize the women who make your business thrive with a video post. You could celebrate members of your team, customers, or even organizations for women your business supports.

17th March - St Patrick’s Day

Be sure to add a touch of green to your video marketing this St Patrick’s Day. Get creative with how you can relate your business to the occasion celebrating the patron saint of Ireland.

St Patrick’s Day

1st April - April Fools Day

Put your audience to the test with some sizzling questions on April Fools’ Day. Upload a fun, snappy video quiz and fool even your sharpest friends. 

1st April - April Fools Day

4th April - Easter Sunday

Share the Easter spirit with a quick message from your team to your followers to wish them a happy day!

22nd April - Earth Day

Encourage fellow business leaders to think about what they can do to go greener, and to celebrate a beloved and widespread movement. Upload a video to your socials and share it with all the professionals in your network. 

22nd April - Earth Day

1st - 31st May - Photo month

With travel off the cards, encourage your followers to share their best vacation pics.

5th May - Cinco de Mayo

Celebrate Cinco de Mayo in style with a share-worthy editorial video.

9th May - Mother’s Day

On this very special day, share a positively uplifting message to all the beautiful mothers across the world. 

1st - 30th June - Pride month

Celebrate Pride month by sharing a fun-filled greeting, and showing your support. 

5th June - World Environment Day

Share the message this World Environment Day and help your audience go greener.

20th June - Father’s Day

Share a caring message to the wonderful dads around the world to celebrate Father's Day. You can even promote a special Father’s Day sale. 

6th July - International Kissing Day

Give your audience the gift of love and spread the fun with a romantic international kissing day video. 

14th July - Bastille Day

Celebrate the French National day with your audience. 

14th July - Bastille Day

25th July - National Parents Day

Share a thoughtful message to all wonderful parents of the world. You can even add in a discount code! 

1st - 31st August Happiness happens month 

Help your audience be happy this month of August by sharing an inspirational video on your social media profile. 

1st - 31st August Happiness happens month 

8th August - International Cat Day

Give your fans and their cats something to meow about by passing on a cute message. 

26th August - Women’s Equality Day 

Make all things equal. Promote a video to celebrate and raise awareness for women’s equality to your followers. 

10th September - World Suicide Prevention Day

Use today to raise awareness of the threat of suicide, and encourage your audience to talk about it.

World Suicide Prevention Day

18th September - National Cheeseburger Day

Celebrate one of America’s favorite foods on National Cheeseburger Day. 

1st - 31st October - Breast Cancer Awareness Month 

Remind your audience of the importance of booking in their next check-up with a video.

Breast Cancer Awareness Month

1st October - International Coffee Day

Find the best place to hang out with your friends this coffee day. Promote your Coffee Day deal and specials with the perfect video template. 

11th October - National Coming Out Day 

Show your solidarity with the LGBTQIA+ community by celebrating love, visibility, and acceptance.

31st October - Halloween

Boo! It's the spookiest day of the year, don't forget to share a video with your audience. Promote your Halloween sale with a scary video. 

1st - 30th November - Movember

Encourage your viewers and followers to promote a worthy charitable cause - men’s health.

1st - 30th November - Movember

25th November - Thanksgiving

Give your followers some food for thought over the Thanksgiving holiday with a loveable video.

25th November - Thanksgiving

26th - 29th November - Black Friday and Cyber Monday

Get your audience buzzing for the biggest sales of the year with a made-for-social sale video. 

24th December - Christmas Eve

Give your supporters a present before Christmas to get them in the holiday spirit.

25th December - Christmas Day

Merry Christmas to all. Share the love this holiday season with a festive social media video.

26th December - Boxing day

Cash in this Boxing Day sales with a scroll-stopping social media video. Promote your Boxing Day online and in-store sales. 

31st December - New Year’s Eve

End the year with a bang by sharing a celebratory video with your viewers and followers. It’s your last chance to promote any final sales for the year. 

Get started with Clipchamp

Stay on top of your social media video posts with our helpful content calendar templates. Create scroll-stopping video in just a few clicks with Clipchamp’s free online video editor. 

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