Holidays and events articles

16 video templates for Black Friday sales and marketing

Updated October 29, 2024
Written by Kieron Byatt

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Want to create epic Black Friday video ads for social media? No matter your product or service, promote your brand, drive sales, and attract shoppers this festive season with engaging promo videos. Using professional sale video templates, customize with your branding, swap stock footage for your own video clips, and personalize the text. Easily add promotional sale stickers and smooth transitions to create the perfect promo video in no time. Explore how to create Black Friday 2024 sale ads in minutes with the free promo video maker in Clipchamp.

1. Upbeat Black Friday sale template

Say hello to Black Friday sales with this colorful video ad template. Choose stock footage that represents your target audience from the stock library to resonate more with your buyers. Don’t forget to update the text to let your potential customers know when your sale starts.

2. Bold Black Friday sale template

Share a sneak peek of the reduced prices for your Black Friday sale in a swipe through social media post. Add animated logos, customize colors, and copyright-free music to the template to make it your own.

3. Timeless beauty ad template

Take your followers on a Throwback Thursday journey with an old-school polaroid picture overlay. Add a VHS effect to enhance your aesthetic and add filters to each video clip for a consistent retro aesthetic for your ad.

4. Colorful product offer template

Capture the attention of your target audience with a bright and colorful new product announcement video. Showcase your new product through fast-paced video clips, adding informative text and upbeat background music. Don't forget to place a CTA and exclusive discount code at the end of your Black Friday ad.

5. Unique TikTok challenge video template

Get your online community involved this Black Friday by creating a trending TikTok challenge. This is the perfect way to repost UGC review videos to easily promote your brand on social media. The more people who share your challenge means the more potential customers you will make. You can also turn a highlight from your TikTok into a Black Friday GIF using the video to GIF maker.

6. Elegant fashion sale template

Effortlessly promote your fashion sale with this slideshow style Black Friday video template. Just replace the stock videos with personal clips and customize the Black Friday offer using the text tab on the property panel.

7. Futuristic Cyber Monday sale template

If you want to use text, backgrounds, and unique stickers in your social media ad, this futuristic Cyber Monday template is the perfect choice. Just customize the text and branding to suit your sale event, then share directly on TikTok or Instagram Stories with no video resizing required.

8. Informative online course template

Whether you're teaching a new language, skill, or instrument, share your unique holiday season offer with an informative Black Friday promo video. You can even offer some free tips to let your viewers know what to expect. Don't forget to add your CTA so your viewers know how to sign up and start learning.

9. Retro digital sale template

Stand out in the busy Thanksgiving season social media feeds with this neon Cyber Monday video template. Using the double exposure video effect and motion titles, share your offer without showing your face or product.

10. Flash sale template

Light up your social media feed with this ‘everything must go’ design to announce an exclusive Black Friday or Cyber Monday flash sale. Suitable for any industry from fashion to gaming, pair it with stickers and royalty-free music to spread the word loudly and quickly.

11. Sports sale template

Ready, set, sell! Advertise your range of activewear and athletic equipment fast with this sports retail sales template. Customize the transition sound effects or make the video more dramatic with animated transitions like burn.

12. Home decor sale template

Style your sale of throw rugs, indoor plants, and other room accessories and interior decoration furniture with this demure and classy home décor sale template. Highlight those hand-crafted baskets and serving trays with the slow motion effect paired with the pastel dreams filter.

13. Travel agency sale template

All aboard for cheap flights and bargain hotels. Announce your travel agency sale with this jet-setting template. For a clever touch of creativity, use the green screen effect to turn your social media ad into a virtual billboard.

14. Makeup bookings template

Make your customers blush at the idea of missing your Black Friday booking rush with this makeup bookings template. It’s complete with animated CTA text to help you secure those clients. You can also pair it with a Black Friday themed get ready with me video on your social media feed.

15. Kids toys sale template

Put a smile on parents’ and kids’ faces using this toy sale video template. Spread the word of the price markdown whether you’re selling toys or teddy bears using emojis and kids stickers to ensure moms and dads circle their calendar for your Black Friday sale.

16. Art business sale template

Paint your ad campaign with all the colors of the rainbow in this art business sale template. Advertise your fine art material Black Friday sale with bouncing animated text and spin transitions. You can customize this template for any creative and artistic business with a range of original fonts.

Watch Black Friday video tutorial for more help!

Frequently asked questions

What month is Black Friday sales?

This year the Black Friday 2024 sale event falls on Friday November 29, 2024.

What video ratio should my Black Friday sale and Cyber Monday ad be saved in?

All Clipchamp ready-to-use sale templates are designed in the required aspect ratios for social media. We recommend using portrait 9:16 aspect ratio for all TikTok, Instagram Reel and Story posts. Learn how to resize a TikTok video here.

How do I advertise my sale on Black Friday?

Share your Black Friday sale videos on social media like TikTok, Instagram, and YouTube ads, as well as through email marketing, video marketing, and paid collaborations. Make sure to share your Black Friday sale on your website landing page and optimize your website SEO to improve your Black Friday sale visibility.

Explore more ways to promote your brand with demo videos and more editing hacks like overlaying video on video with the picture-in-picture effect.

Start creating a Black Friday sale video ad today with Clipchamp for free or download the Clipchamp Windows app.

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