Video Marketing

TikTok's biggest trends in 2023 (so far)

Updated November 3, 2023
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From lip-syncing battles, viral dance challenges, and cooking trends, TikTok trends have taken over the For You Page (FYP) by storm. Who else has tried Emily Mariko’s viral salmon rice bowl?

But with new video trends like hashtags, TikTok sounds, and even video editing styles finding their way onto TikTok daily, it’s hard to keep track of what’s trending and what’s old news. That’s why we put together the ultimate TikTok trends list!

Read on to explore TikTok trends right now and how to make TikTok videos from your desktop using Clipchamp

'Do you know the muffin man?' audio

Adam Lambert's rendition of Cher's global hit 'Believe' mixed with Shrek's 'Do you know the muffin man' has once again gone viral on TikTok. Creators are dressing up this Halloween as Lord Farquaad and dancing to the viral audio. Take part in this trend by recording yourself dancing, merging your clips together, then adding background music.

Dance Moms pyramid audio

If you want to add a humorous touch to one of your marketing videos, use the viral voiceover from Abbey Lee Miller on a Dance Moms episode. The coach explains who is on the bottom of the dancing pyramid to the top.

@clipchamp Replying to @josh maybe we should have since no one can pronounce it 😅 #clipchamp #clipchampeditor #microsoft #videoediting @Microsoft 365 #windowsmoviemaker ♬ On the bottom of the pyramid sound - Adam

Last Christmas dance challenge

Move over Halloween, Christmas is around the corner! Creators are taking TikTok back to its roots with and old school dance challenge. Grab your partner, pet, kids or colleagues to recreate this epic Christmas dance to Ariana Grande's Last Christmas remix. Use stickers, sound effects, and filters to make your video more professional.

Travel with me trend

No matter the destination, vlog your travelling experience to take your followers with you when you go on holidays. All you have to do is record yourself vlogging on your smartphone, split and merge video clips together, and add a voiceover.


SO exicted for this girls trip 👏🏻🫶🏼 (everything my friends & I packed is in my revolve link in bio)

♬ Young Folks - Shindig Society

'Get ready with me' trend

Create a ‘get ready with me’ video where you record yourself doing your skincare and beauty routine and choosing your outfit for the day. These videos are a mix of a vlog, tutorial video as well as a ‘before and after’ video and are popular across all social media platforms.

Pronouncing words incorrectly audio

Have you pronounced a word incorrectly, and your friends or family have never let you forget it? Stitch the original video from @umgabi explaining what word haunts you to this day. Encourage your followers and viewers to share their stories and experiences as well. Use autocaptions and stickers to create your own TikTok video.

Things that are none of our business trend

If you want to create a lighthearted and humorous TikTok video with your friends, try out the 'none of our business' trend. Share funny personal thoughts using the voice changing effect, and animated text to create a fun video.

@kic Things that are none of our business 💅🫡 #kic #kicapp #kictok #noneofmybusiness ♬ original sound - Kic

The Roman Empire trend

Ask your boyfriend or husband how often they think about the Roman Empire and secretly record their answer. Add a soft background music, captions, and overlay text.

@amazonalexa.0 talked ab the roman empire so much he ran outta time #romanempire ♬ original sound - alexa

'If it's lovin' that you want' dance challenge

Rhianna's 2005 hit 'If it's lovin' that you want' has made a comeback with creators from all over the world trying out the dance challenge. Whether you're a pro dancer or performing just for fun, try the new dance challenge with this trending sound.

"He's a 10 out of 10 but..." trend

Want to create a relatable TikTok video while staying on trend? Join this hilarious TikTok trend sharing your point of view and lighthearted opinions about someone you have had an encounter with. Create a quick video using the front camera, original sound, and motion titles.

Zepotha 1987 challenge

If you're into old school horror movies and vintage aesthetics, jump onto the Zepotha TikTok trend. TikTok creator emilyjeffri made up the idea of a 1987 horror movie that doesn't actually exist. Encouraging viewers to comment on her video with what character she looks like, the challenge has now gone viral with users even creating their own movie trailer. Use the VHS filter and overlay text to create your own vintage videos.

Pet spinning challenge

Want your viewers to experience your point of view? With this adorable TikTok challenge that gets your pets involved, you can show your followers exactly what you're seeing while spinning your fur babies around in a circle. Place your smartphone in your headband or shirt, pick up your pet, and start spinning. Don't forget to add background music. Try it out with your pets and kids!


Cash grumbled his way through this 😂

♬ original sound - Mikaela Bisson

"I got married in Italy" audio

A Kardashian meme video created by creator cocodevile has turned into a viral sound. The original video reenacted a popular scene from TV series The Kardashians, where Kim explains Kourtney 'copied' her wedding in Italy. The audio sound has gone viral with creators expressing their own experiences with siblings and best friends copying them.

What things are called challenge

If your kids have a unique way of saying things, record their responses using the green screen effect and combine clips into a viral video.

AI headshots filter

If you want a professional photo without spending any money or effort, this viral TikTok trend is the one for you. Creators are uploading a selfie to an app to receive an endless range of AI generated headshots in return. Just add your images into a slideshow video, then upload to TikTok. 


This AI stuff is freaking me out😦

♬ 3:15 (Slowed Down + Reverb) - Russ

Attenzione pickpocket audio

A viral sound from a lady in Venice, Italy has taken over the TikTok FYP. Originally a clip alerting tourist in Italy about a pickpocket on the loose has turned into a trend for all sorts of videos. Creators are adding the attenzione pickpocket sound to videos of their pets, siblings, and partners to make a meme video instead. 

Seven dance challenge

Dance challenges are forever circulating on TikTok. Creators are sharing their own version of the Seven dance which is a fast paced 35-second K-pop dance that pairs with a Jung Kook and Latto soundtrack

Barbie’s ‘Ken-enough’ dance challenge

With Margot Robbie’s Barbie movie taking over the internet, popular TikTok dancers @brookieandjessie caught onto the trend early and made a dance routine to Ryan Gosling’s ‘I’m just Ken’ song. The sound has gone viral, with millions of other creators trying the dance. Don’t forget to trim video mistakes and fails before posting to TikTok. 

Taylor Swift audios

In honor of Taylor Swift’s Eras tour, creators are turning popular Taylor Swift songs into trending sounds. From showcasing your children, partners, and even pets, the options are endless when it comes to creating a video highlight representing the love of your life.  

“Beige flag” meme

Does your partner or parent do something that’s not good or bad, but makes you pause for a minute? That’s now considered a “beige flag”. Creators are recording their significant other, adding background sound, and animated text to share their beige flag in hopes that viewers can relate.  

@lois_choi please ignore the background music, currently coparenting with ms. rachel 😂 #beigeflags #beigeflag #btsarmy #btsfyp #btstiktok ♬ Funny Background - Stefani

Justin Bieber drama audio

Just like the viral Pedro Pascal video overlays, Justin Bieber has also hit trending with a low-key rendition of his song ‘Holy’. The background audio of a line in the song paired with Justin’s singing overlay makes for the perfect meme video.  

Pedro Pascal sandwich meme

A clip of Pedro Pascal eating a peanut butter and jelly sandwich has gone viral due to his bored and unbothered expression. Creators are using this trending sound effect to show they are not fazed by whatever is happening.  

The age filter

If you’ve always wanted to know what you’ll look like when you’re older, the age filter is a viral trend that shows you exactly that. Just tap the filter on TikTok and record yourself with the picture in picture effect

GoGo dancer Pedro meme

Got that real big energy? Overlay Pedro Pascal dancing on your video using the Big Energy sound. This TikTok trend is the perfect meme video. It can be used to make a big announcement.  

@clipchamp Make the most of your 4K media with ultra-high-definition exports ✨ #clipchamp #videoeditor #4k #4kquality ♬ GoGo dancer pedro - I love pedro pascal 🌟

Mimicking your pets meme

Document a day in the life of your pet, merge your clips together, and add an original voiceover using Clipchamp’s free text to speech maker to create an entertaining and cute TikTok video.  

Best friends meme

This viral sound originally from artist Lizzo, has turned into a go-to TikTok video shared between parents and kids. Some creators have even turned the lip-syncing TikTok challenge into an adorable skit.  


I need new friends cause he’s not jackin me😭

♬ original sound - dankojin

‘Do you feel Bonita?’ audio  

The ‘I feel Bonita’ TikTok trend has turned into a viral sound. “Bonita” means “beautiful” in Spanish. Originally taken from episode 11 of season 16 Family Guy, the wholesome TikTok sound can make anyone feel beautiful. 

Guessing Rihanna’s Super Bowl soundtrack meme

The Super Bowl is one of the most iconic sporting events in history. Viewers all over the world tune in to watch the big event, but not just for the football. The halftime show is equally as important. In preparation for the big reveal, creators are coming up with their own predictions of the halftime show’s 8-minute playlist.  

Skipping to the good part audio

This trending TikTok song has turned into viral sound that can be interpreted however you like. Usually used for travel, transformations, and epic fails, creators are adding the background music to two specific video clips.  


No but I swear I think a dog would have been easier than this plant.

♬ original sound - gummiclare’s spam

Recreating the Super Bowl halftime show audio

Seconds after the Super Bowl’s halftime show has ended, creators are publishing their own renditions of the performance. From tracksuits to awkward solos, the TikTok dancing and lip-syncing trend has gone viral. 

Dumb ways to die audio

The dark humor TikTok trend, dumb ways to die, was originally created for a metro train announcement. But once TikTok creators heard the sound, it went viral within 24hrs of launching the campaign. Creators can add the sound to absolutely any video that is an epic failure, injury, accident, and more scenarios. 

'I can buy myself flowers' audio

Calling all independent individuals! Miley Cyrus’ top hit I can buy myself flowers has turned into one of the most viral trending TikTok songs. From girls dancing with their own bunch of flowers to dogs walking on their own, the song can be added to any video

Cringe moments meme

From replaying bad decisions that haunt us to fun work-related videos, the song Somebody to love has turned into a viral TikTok sound. The catchy beat of the background music makes it perfect to add to any comedy TikTok trend.   

TikTok users have a unique sense of humor and creativity and make trends about absolutely anything. From the baby momma dance trend to just ‘going with the flow’ comedy trends, 2022 had some funny TikTok trends you need to know about.

Let’s look down memory lane at some TikTok trending sounds and dance challenges that were at the heart of TikTok in 2022. Some of these video trends are still circulating the For You Page (FYP) today!

Celine Dion lip-sync challenge

January showcased the #celinedion viral trend with creators recording a lip-synced performance of a Celine Dion song. Creators used household props, family members as background dancers, and even created special effects with flashlights. Watch the Celine Dion TikTok trend here.

Flashback video edit

February was the month of reminiscing and creating flashback videos with the Lil Nas X song ‘That’s what I want’ that went viral. The TikTok trend highlighted a mix of short video clips and image slideshows to share the past and the present. Watch the Flashback TikTok video here

Inverted camera filter

In April, the inverted camera trend went viral on TikTok for showing creators how symmetrical or asymmetrical their faces were. This trend either boosted your self-esteem or really hurt your confidence. Watch the inverted camera video trend here

Daily vlogging video style

Creators started sharing daily micro vlogs in June, and the trend is still popular today. Creators record small video clips, piece them all together with transitions in between and share a daily vlog to give viewers an insight into their day. This trend was very popular among creators with unique jobs or those living abroad. Watch the daily vlog video trend here.  

Lady Gaga’s Paparazzi audio

September was the home of Lady Gaga’s #paparazzi TikTok trend with creators turning a sound from the musician’s live performance into a viral meme video. Watch the paparazzi TikTok trend here.  

Wednesday Addams’ dance challenge

The quirky dance from the Netflix show ‘Wednesday’ became a viral dance challenge in December. The song ‘I’ll dance with my hands’ became an instant favorite for TikTok users. Watch the dance challenge TikTok trend here.  

TikTok is the trendsetter for video content. Easily create content and post videos to the world’s fastest-growing social platform with Clipchamp.  

Edit your video with our pro-style features, then add unique to TikTok touches like a trending sound or song. And with our TikTok integration, it’s quick and easy to upload directly from your desktop.  

Not sure where to start? Head over to our ready-to-use TikTok template library.

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