Video Marketing

The best background music for videos 

Updated February 1, 2023
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The Best Background Music for Videos - Clipchamp Video Editor Blog

Choosing the right audio for your video is extremely important to set the mood, emphasize ambiance and make a video more memorable. Whether creating a slideshow or a product demo video, your soundtrack must be on point. But where can you find the best background music for free?

Clipchamp’s royalty-free audio library has thousands of ready-to-use background tracks for any genre. From low-fi slow tunes to upbeat pop jingles, the options are endless. Read on to learn more about finding the best background music for your videos with Clipchamp.

How to find background music that suits your video

If you’re not sure how to start the search for the perfect audio track, ask yourself these questions first:

1. What is your video’s message?

To find the right background track for your video, identify the style of video you’re creating. Are you advertising a product, sharing learning sessions, or creating an informative video for social media? Determine the goal of your video to narrow down the search.

2. What is the role of the music in your video?

Choose whether your background music supports your video and builds emotion or just a lovely background tune. The audio track should match your video's tempo, tone, and pace.

3. What is your video’s mood?

Next is to determine the mood of your video and which genre best fits your mood. If you’re creating a soft video showcasing a sunset, we recommend pairing your video with a relaxing, peaceful track. But if you’re building hype around a new release, we recommend selecting an upbeat anthem. Choose from country, jazz, indie rock, metal, and more in our royalty-free stock audio library. 

4. Does this track speak to your audience?

Always consider the demographic of your audience and what genre resonates with them and your video. Selecting an appropriate track is key to booming video audio.

5. Is the audio track royalty-free?

Suppose you’re planning to upload your video to social media platforms like YouTube and Instagram, your background music must be royalty-free to avoid having your video copyrighted and even removed. Royalty-free music are audio tracks you can use for personal and commercial use without paying royalties to the artist.

Where to find background music in Clipchamp

If you’re not sure if your audio is royalty-free or not, we suggest not taking the risk. Instead, check out our free stock audio library filled with thousands of unique and copyright-free music. From gaming tunes to piano and chill music, we’ve hand-curated audio tracks for the most popular themes. You can browse our stock audio library directly from Clipchamp’s website, or log into your Clipchamp account and find the music & SFX tab on the left toolbar.

Add the best audio track to your video today

Now that you know how and where to find royalty-free background music, try adding an audio track to your video today with Clipchamp. Still, trying to figure out copyright music? Head over to our beginner’s guide to royalty-free music for more help. 

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