Video Editing

How to make a promo video

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Adding a promo video to your landing page or social media profile creates an opportunity for businesses to easily communicate key messages to their target audience in seconds.

Video marketing is one of the fastest-growing marketing tools today. It’s time-efficient, user-friendly, and with the right tools, can be executed in a cost-effective manner. Increase the conversation rates for your business today by creating a promo video with stock footage using our online video editor.

Our step-by-step tutorial on how to use our promo video maker has everything you need to know. We'll explore:

  • How promo videos can benefit your business

  • How to create a promo video with Clipchamp 

  • Promo video ideas for your business + ready-made templates

  • Further inspiring promo video ideas

How promo videos can benefit your business

happy smiling female business owner in apron taking selfie video - How to make a promo video - Clipchamp blog

1. Promo video introduces your brand

Promo videos give your business the opportunity to introduce yourself and explain how your business can benefit viewers' lives. You can educate potential customers on your business history, goals and priorities, as well as explaining how a particular product works and why viewers should buy it. 

2. Promo video boosts potential sales

With the assistance of branding, background music, video length and even voiceovers, business owners can create awesome promo videos in minutes that can potentially drive sales through the roof. 45% of businesses owners use a promo video on their landing pages, increasing conversion rates by 80%. 

3. Promo video adds value to email marketing

Using the word “video” in the subject line can increase open rates and decrease unsubscribe rates. Video marketing within an email campaign can potentially increase leads to 200-300% in click-through rates! Who wouldn’t want to watch a video rather than reading a lengthy email? Remember, you can use stock footage! You don’t have to film any footage yourself.

How to create a promo video with Clipchamp

Your video marketing strategy should always include a promo video that can be posted on social media or landing pages.

How to make a promo video with stock footage-Clipchamp blog

You don’t have to be a video editing genius to create a professional-looking promo video.

Our how-to guide will help you understand and learn how you can create a promo video only using stock footage

Step 1. Sign up or log into Clipchamp

Sign up to Clipchamp for free or log into your existing account to start the creation of your promo video using stock footage. 

Sign up or log into Clipchamp-How to make a promo video with stock footage-Clipchamp blog

Step 2. Start a new project

To create a new project, click on the purple + Create a Video button at the top right corner of your screen. The video editor will automatically open in the 16:9 ratio. If you would like to make your promo video in a different ratio, simply hover over the ratio sidebar and click on your preferred ratio. For social media promo video uploads, we recommend using 1:1 square or 2:3 vertical. If uploading to Vimeo or YouTube, use 16:9 widescreen. Click on the Untitled Video box to rename your project. 

Start a new project-How to make a promo video with stock footage-Clipchamp blog

Step 3. Select stock footage

Select the Stock Video button on the left sidebar. The Stock library tab will open. Search a specific genre using a keyword or scroll through our folders. To add the video to My Media, click on the + add button at the bottom right corner of the preview video. The stock will automatically download to your timeline and also appear in the My Media tab. 

 Select stock footage-How to make a promo video with stock footage-Clipchamp blog

Step 4. Put your promo video together on the timeline

Firstly, click on the minimizer arrow to hide the media tab. The stock footage was automatically added to your timeline in the order you selected them in. To rearrange your stock footage clips, drag and drop the clips on the timeline in the preferred arrangement. Each stock footage clip will snap into place when moved. 

If any gaps appear between stock footage clips, drag your footage up so they are all touching. 

Put your promo video together on the timeline-How to make a promo video with stock footage-Clipchamp blog

Step 5. Change the length of your stock footage

To change the duration of your stock footage clips, drag the green sidebar left and right to make the clip shorter or longer. If any gaps appear between stock footage clips, drag your footage up so they are all touching. 

Change the length of your stock footage-How to make a promo video with stock footage-Clipchamp blog
Change the length of your stock footage 2-How to make a promo video with stock footage-Clipchamp blog

Step 6. Personalize your promo video

1. Add your business branding and logo

Click Brand on the left sidebar. You can add your business logo and branding by clicking Add Logo and choose from your files. Using the Transform tab above the video preview screen, change the size and position of your logo. 

Add your business branding and logo-How to make a promo video with stock footage-Clipchamp blog

2. Add a filter (optional step)

If you would like to fade or blur your first clip to make your logo more prominent, click on the Filters tab and then click on the blur filter. This will create an intro clip to your promo video.

Add filter-How to make a promo video with stock footage-Clipchamp blog

3. Add transitions between stock footage clips

To make your video more aesthetically pleasing and entertaining, add some transitions between each clip. Click on the Filters & Transitions tab on the left sidebar. Drag and drop your preferred transition onto the timeline in between each stock clip. The transition will automatically snap into place. 

Add transitions between stock footage clips-How to make a promo video with stock footage-Clipchamp blog

4. Add text to your promo video

Your promo video should always include some text for those viewers who play the video on mute. Click on the Text tab on the left sidebar. Use the green sidebars to make your text duration longer or shorter. To personalize your text, click on the Text tab above the video preview screen and type in your desired text. You can move the text freely around the screen.

Don’t forget to add a call to action to your promo video. 

Add text to your promo video-How to make a promo video with stock footage-Clipchamp blog

Step 7. Add stock audio to your promo video

Your promo video should always include a background jingle, music or SFX. To add stock audio, click on Music & SFX tab. Select the audio file you want to add to your promo video. Click on the + Add button to add the audio to your project. The audio file will automatically appear on your timeline above your stock footage clips. Crop the audio file accordingly by dragging the green sidebars left and right. 

Add stock audio to your promo video-How to make a promo video with stock footage-Clipchamp blog

Step 8. Save and export your new business promo video

Your promo video is complete! To publish your promo video, click Export in the top right corner. Click on the highest resolution 1080p for the best quality and compression for fast uploading time. Click Continue to export. 

Save and export your new business promo video-How to make a promo video with stock footage-Clipchamp blog

Promo video ideas for your business + ready-made templates

Create an entertaining business promo video that boosts sales without leaving your web browser!

Running a business can be extremely time-consuming. We get that making a promo video from a blank canvas might not be on your top priority list. That’s why we have collected some of our favorite promo video ideas and templates for you to use and enjoy. 

1. Food Delivery Promo Video - Instagram 

Share your big announcements with a promo video! If your business is now offering a fast delivery service, share your news on social media. This promo video will gain more engagement, video views and boost conversation rates rather than a basic text or image post. 

2. Gym Sale Promo Video - YouTube 

Promote your latest sale with a promo video ad. If your small business has launched a monthly sale, tell potential customers with a short but entertaining promo video. Showcase your business using stock footage, add some text and audio. 

3. Italian Restaurant Promo Video - Instagram 

Tell a story and create a particular vibe with your promo video. Stock video can showcase your business and create a specific atmosphere and branding. You don’t have to travel the world to capture professional and unique content. Stock footage is all you need!

Want more inspiring promo video ideas?

Head on over to our Inspiring promo video ideas to push your business further blog for more promo video and video marketing ideas! We look forward to seeing what you create. 

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