Video Editing

How to make a promo video

Posted April 7, 2021

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In image of the Clipchamp promo video thumbnail.

Want to capture your audience's attention and boost sales faster? Creating eye-catching promo videos for social media is the perfect way to increase the conversation and showcase your products or service in a few seconds.

With the right combination of personal footage, stock media, and royalty-free background music, you'll be on your way to making sales in no time. Our professional video templates can also help you get started if you're new to editing or pressed for time.

Read on to learn how to make a promo video for social media with Clipchamp.

How to create a promo video with Clipchamp

Step 1. Import videos, select stock footage or start with a template

To import your own videos, photos, and audio, click on the import media button in the your media tab on the toolbar to browse your computer files, or connect your OneDrive.  

Hình ảnh người dùng nhập phương tiện.

You can also use free stock media like video clips, video backgrounds, and stock music. Click on the content library tab on the toolbar and click on the visuals drop down arrow, then videos, photos, or backgrounds. Search through the different stock categories using the search bar as well. Drag and drop your video onto the timeline to get started.  

Hình ảnh người dùng thêm video chuyên nghiệp.

Don't forget to edit the aspect ratio of your video to suit your social media platform. Click on the 16:9 button, then select a new aspect ratio if required.

An image of a user editing the aspect ratio.

If you would like to create a promo video using a video template, click on the templates tab on the toolbar, then select a video template. The template will automatically load onto your timeline.

An image of a user creating a video using a template.

Step 2. Customize your promo video

For this tutorial, we will be personalizing a promo video template.

To customize text, click on the text box on the timeline, then click on the text tab on the property panel. Here, you can personalize your text font, color, size, position, and more.

An image of a user editing the text.

To edit the background music, click on the content library tab on the toolbar, then click on the music category to browse through the royalty-free music options. Drag and drop your chosen track onto the timeline to replace the existing audio track.

An image of a user swapping out audio.

To add your personal media, drag and drop your videos onto the timeline to replace the stock videos. Your videos will automatically snap into place.

An image of a user replacing stock videos with personal videos on the timeline.

To add your brand logo, click on the brand kit tab on the toolbar, then drag and drop your logo onto the timeline.

An image of a user adding the brand logo to the timeline.

Step 3. Preview and save your video

Before saving your video, make sure to preview by clicking on the play button. When you’re ready to save, click on the export button and select a video resolution. We recommend saving all videos in 1080p video resolution for the best quality. If your video has 4K video footage, paid subscribers can save in 4K video resolution.     

An image of a user saving a video.

The benefits of creating promo videos

1. Get to know your brand

Promo videos give your business the opportunity to introduce yourself and explain how your business can benefit viewers' lives. You can educate potential customers on your business history, goals and priorities, as well as explaining how a particular product works and why viewers should buy it. 

2. Boost potential sales

With the assistance of branding, background music, video length and even voiceovers, business owners can create awesome promo videos in minutes that can potentially drive sales through the roof. 45% of businesses owners use a promo video on their landing pages, increasing conversion rates by 80%. 

3. Adds value to email marketing

Using the word “video” in the subject line can increase open rates and decrease unsubscribe rates. Video marketing within an email campaign can potentially increase leads to 200-300% in click-through rates! Who wouldn’t want to watch a video rather than reading a lengthy email? Remember, you can use stock footage! You don’t have to film any footage yourself.

Promo video ideas with templates

1. Delivery service promo video

If your business is now offering a fast delivery service, share your news on social media. This promo video will gain more engagement, video views and boost conversation rates rather than a basic text or image post. 

2. Fitness promo video

Promote your latest sale with a promo video ad. If your small business has launched a monthly sale, tell potential customers with a short but entertaining promo video. Showcase your business using stock footage, add some text and audio. 

3. Restaurant promo video

Tell a story and create a particular vibe with your promo video. Stock video can showcase your business and create a specific atmosphere and branding. You don’t have to travel the world to capture professional and unique content. Stock footage is all you need!

If you want a faster way to make a promo video, create a video using the AI video editor.

Start creating today with Clipchamp for free or download the Clipchamp Windows app.  

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