Video Marketing

Our Guide to Producing Product Demo Videos

Posted May 15, 2020

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Our Guide to Producing Product Demo Videos

Product demo videos are a simple and effective tool to show products to potential customers. Topically, since many stores have had to close doors recently and transition their businesses to ecommerce, they’re now more important than ever. Even without the current climate, video product demos are an important method of informing regular online customers about a product. This blog will provide tips on how to easily create a great product demo video.

  • The benefits of product demo videos 

  • How to produce a product demo video 

  • Product demo video examples

The benefits of product demo videos 

It’s been found 72 percent of people would rather watch a video to learn about a product or service rather than sit through an in-store demonstration. With video becoming a preferred way to learn, businesses must adapt to their community’s needs. You don’t need to have a large budget to create a product demo video, effectively showing your product’s features and benefits is all you need to focus on. 

The benefits of product demo videos

They reassure skeptical customers

For those who want to purchase a product online, watching a product tutorial video on Facebook or Instagram is a must. Demo videos give customers the opportunity to see how the product works and gather important information before making a decision to purchase. 

Consumers can be skeptical when it comes to traditional product marketing ads. Product demo videos are an ideal way to overcome any doubts consumers may have about the authenticity of creative advertising. This dose of reality gives many potential customers enough confidence to make a purchase – 84 percent of customers report being convinced to buy a product or service after watching a demo video. 

Customers prefer watching over reading 

According to Wyzowl 66 percent of consumers prefer watching a video to reading about a product. Busy customers just don’t have the time to read through product descriptions and online reviews to answer their queries – product demo videos help them save hassle. With a simple click of the play button, consumers can learn so much more about their product by watching a real person demonstrate it.

Additionally, video can showcase specific features of products that consumers may miss in written descriptions and reviews. Unlike in store, if customers miss a feature a product may have, they can just click rewind or replay to watch the demo video as many times as they’d like. 

How to produce a product demo video 

Identify your target audience and video goal 

Before jumping right into the filming process, you want to determine what your goal is for the video and what action you want viewers to take from it. Do you want to educate viewers, create awareness or promote a sale? Think about who your target audience is and if the video is reaching the right people.

Determine key features to discuss

Write down a list of all the features your product or service has, and which ones you want to show off. If your product is a vacuum, you may want to highlight it’s extended battery life or warranty, detachable vacuuming heads, easy to remove filter or compact size. Display and talk about features that customers would generally ask in store and want to try for themselves. Make the product look professional and easy to use. 

Film your product demo

You don’t need a massive budget to make a spectacular demo video. If you don’t have access to a studio or filming agency, don’t worry! You can film a product demo from your home. We have created an awesome step by step blog on how to film amazing videos from home. All you need is a camera or smartphone, a quiet room and your product. If your product involves outdoor usage, film at your local park! The options are endless if you get creative and think outside the box. 

Use easy video editing software

If you have never made a video before, don’t stress – Clipchamp Create is a free, in browser editing software which is easy to use. We’ve even produced video templates for you to use if you don’t know where to start. Log in, create and share your video directly to social media or your website. If you don’t have enough footage to use in your video, you can flesh it out with stock footage. 

Product demo video examples 

Shopify Mobile App 

Highlight the multiple ways your product can be used so a wider range of viewers can find your product useful. This Shopify demo video is showcasing their new mobile app. It shows the app being used online, in person and in retail sales, so viewers can see how versatile and useful the app can be for all types of merchants. 

Nespresso Pixie 

Product demos don’t always require a script. Nespresso successfully showcases their Pixie coffee machine without having to verbally interact with consumers. Purley focusing on the visual video aspect. We still gather from this video the key features of the coffee machine – its elegant design and functionality.

Beauty Blender Pro Tips and Tricks 

Get up close and personal with viewers. A YouTube style short demo video is a great way to showcase your product in a more personal way. By using the product yourself, you provide customers with confidence and reassurance. Don’t be shy. Show your personality and create a relationship with your viewers by interacting with them via the comment section. 

Bondi Sands Aero Liquid Gold Tan 

A step by step tutorial video filmed in a simple location is sometimes all you need to persuade viewers to purchase your product. Tan in a can is scary at the best of times… so demonstrate your product in its natural form, without fancy editing. A simple before and after with a step by step walk through is great. If you don't want to be in the video personally, you can always reach out to social media influencers to help demonstrate your product from their own home as well. 

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