Video Editing

How to make logo animations with free effects

Posted September 21, 2023

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An image of a logo animation.

Whether you’re creating YouTube videos or business demos, make your videos more recognizable by adding a logo animation. Transform your logo with video effects like slow zoom, spin, flash and even glitch to make it look like the perfect moving animation.

Polish your logo animation with free video editing features like rotate, resize, fade and overlay.

Explore how to create an animated logo with free video effects in Clipchamp video editor.

How to animate your logo in Clipchamp  

To upload your logo to the brand kit, click on the brand kit tab on the toolbar. Next, click on the add logos button under the logos section.    

An image of a user adding a logo.

Click on the add logos button. Here, you can upload your PNG or JPEG logo file from your device to the editor. The brand kit feature is available for paid subscribers.  

An image of a user adding a logo.

If you aren’t a paid subscriber, you can upload your logo image to the editor using the import media button in the your media tab.  

An image of a user importing media.

Drag and drop your logo onto the timeline above your video.  

An image of a user adding the logo to the timeline.

Freely move your logo asset around the video preview to edit the position. Using the corners, drag the white corners in and out to make your logo bigger (drag out) or smaller (drag in).  

An image of a user editing the size and position of the logo.

To edit the length of your logo, drag the green handles to the right of the toolbar. This will extend the length of your logo.  

An image of a user editing the length of the logo.

Step 3. Add animated special effects

To add an animation element to your logo, click on the effects tab on the property panel. Hover over each effect to preview their animation. Choose from a variety of effects like rotating, slow zoom, spin, glitch, vertical, kaleidoscope and more. Once you have chosen an effect, click on the effect to apply. You can apply multiple effects at once.  

An image of a user adding an effect to the logo.

Each effect offers different customizations. The rotate effect allows you to edit the speed of the rotation using the speed slider. Drag the slider to the right to increase the speed. You can also click on the reverse button.  

An image of a user editing the speed of the animation.

Step 4. Preview and save your animated logo video

Before saving your new animated logo video, make sure to preview by clicking on the play button. When you’re ready to save, click on the export button and select a video resolution. We recommend saving all videos in 1080p video resolution for the best quality. Paid subscribers can save in 4K video resolution.   

An image of a user saving the video.

Check out some of the animated logo options below. 

An image of the logo animation.

How to level up your business videos with editing  

If you’re looking for ideas on how to create better videos for your business, look at some helpful video editing suggestions below.  

  • Make your branded videos consistent by adding your logo. Either use your logo as an animation or edit the transparency to turn it into a watermark.  

  • Capture the attention of viewers faster and refine your social media videos with an AI voiceover. Choose from professional voices in a range of accents, ages, tones, speeds, and languages.  

  • Create corporate videos faster and keep consistency by starting off with a ready-to-use video templates. Select a video template that best suits your brand's aesthetic and customize with your own text, color scheme, and branding.  

  • Enhance the mood and style of your branded videos with ambient background music. Select upbeat jingles or soft low-fi tunes to pair with your video’s look and feel.  

  • Boost your video’s wow factor with unique video overlays like frames and borders. Place gold sparkles, diamond neon lines, or super 8 frames over your videos in just a few clicks.  

If you’re looking for more fun ways to create branded videos, check out 10 Instagram Reel video ideas.

Try Clipchamp for free or download the Clipchamp Windows app to get started.  

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