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Want to promote a new product, special sale or showcase your brand? Capture your audience's attention and give your brand a boost by posting Instagram Reels. And the best part? You don’t have to be a video editing pro to create Reels that make a big impression.
From fun and creative ideas to corporate video ideas, we've put together 25 Reel concepts that work for any brand, big or small. With Clipchamp, bringing these ideas to life is easy. Let’s dive in and start making Reels that boost your business.
25 Instagram Reel corporate video ideas
1. Product demo Reel
Show your viewers how to use a new product with a helpful demo video. Combine video clips of different features and functionalities that showcase your product’s effectiveness. Use smooth transitions between clips like slow zoom and spin, and overlay text to make your demo videos informative and easy to watch on mute.
2. Message from CEO or executive
Give your audience a peek inside the mind of your company’s leader. These Reels can feature your CEO or executives sharing insights on industry trends, company values, or upcoming projects. It’s a great way to build trust and show a personal side of your brand’s leadership.
3. Collection preview Reels
Excite your viewers about upcoming products with trendy collection previews. All you have to do is create a short storyline, set the scene, and showcase your products to your target audience. Add video filters and effects to match your brand aesthetic and text pop-ups to show what your products are called so viewers can easily find them in your shop or online.
4. Corporate Social Responsibility (CSR) video
Show how your business is making a difference with CSR Reels. Whether you’re supporting local communities, promoting sustainability, or championing social causes, this is an effective corporate video idea to help spotlight your values and demonstrate your commitment beyond profit. These videos all about connecting with your audience on a deeper level.
5. Behind the scenes (BTS) Reel
Share a glimpse of what’s happening behind the scenes to connect with your Instagram followers in an entertaining Reel. Share an insider’s perspective or record candid interactions. Easily create BTS Reels in a vlog style video, adding soft background music and a voiceover.
6. Case studies or success stories
Bring your customer success stories to life by showcasing real-world results. Share quick case studies that highlight how your product or service has made an impact for clients or customers. These Reels show why Instagram for business can be such a powerful tool; they are perfect for building credibility and giving prospects a reason to trust your brand.
7. Before and after Reels
From home renovations and makeovers to fitness journeys, showcase how your business can make a transformation. Display a visual comparison with high-quality videos that focus on the details. Connect them with the help of smooth transitions and sound effects to emphasize the changes.
8. Workplace culture and office tours
Let viewers see what makes your workplace unique! Use Reels to give a tour of your office or make a highlight video about what daily life is like for your team. Whether it’s a glimpse into your workspace or team-building events, these Reels humanize your brand and can even help attract new talent.
9. Join a trend or challenge Reel
With hashtags, challenges and audio trends flooding Instagram’s feed, there’s no surprise that your brand can increase exposure and drive more traffic by joining a video trend. Look at what’s currently circulating on the app or check out what's trending on TikTok. If you need more inspiration, check out what your competitors are posting. You can also come up with your very own unique audio to start your own trend.
10. Reaction Reels
Capture unfiltered reactions, emotions, and responses to connect with your audience through reaction videos. Whether you’re reacting to new music and educational products or epic fails, share your authentic thoughts with an entertaining Reel. Record your reaction using the online webcam recorder, add special effects like frames and borders, then share your video to Instagram.
11. Industry news and thought leadership
Position your brand as a leader by sharing your industry's latest trends and insights. Use Reels to offer your perspective on breaking news, upcoming developments, or emerging trends. Not only does this showcase your expertise, but it also keeps your audience engaged and informed.
12. New product launch Reels
Generate hype around a new product release and spread awareness with a teaser video on social media. Combine different angles and video clips of your product, pair with ambient background music, and highlight when the product is launching.
13. Employee spotlights and career stories
Shine a light on the people who make your company tick! Feature team members and share their unique career journeys, talents, and contributions. These Reels build a personal connection with your brand identity and can also attract new talent by showcasing your company culture.
14. Business in action Reel
Show an exclusive preview of the services your brand provides in a fast-paced Instagram Reel. Help your customers and viewers get to know your brand better, learn about your services in real time, and what your customers can expect to receive. Business in action Reels is perfect for party supplies, event coordinators, prop hire, and balloon garlands services. You can also speed up the pace of your Reel video to turn your clips into a timelapse.
15. Behind-the-scenes of major projects
Take your audience behind the curtain with updates on exciting projects or major initiatives. Show off the hard work that goes into big launches, events, or new features. These Reels create anticipation and offer a unique glimpse into what’s coming next for your brand.
16. Meet the team Reel
Want viewers to get to know your awesome team a little bit better? Create a video sharing an insight into your team member’s roles and personalities. This style of Reel can help humanize your brand and connect with your audience on a personal level. Don’t forget to add animated text with names, roles, and more.
17. Customer onboarding or support tips
Make the onboarding process a breeze by sharing quick tips on how to get started with your product or service. From setting up accounts to using key features, these Reels can guide new customers step-by-step. They’re a great way to boost customer satisfaction and show you’re there to help every step of the way.
18. Tips and tricks Reel
From cleaning and organizational hacks to clothing tips, share your favorite tricks with your followers to keep them engaged and active on your profile. Record this style of Instagram reel using the online webcam recorder, add pop-up text, sound effects, and customize your video with backgrounds and sticker overlays.
19. Partnership announcements and collabs
Build excitement by announcing new partnerships or collaborations in a Reel. Highlight how these alliances will bring added value to your customers, and give a sneak peek into what’s in store. These Reels showcase your brand’s growth and demonstrate a commitment to innovation and teamwork.
20. Q&A Reel
One of the easiest Reels to make for your business are question and answer videos. Create a question box on your Instagram story asking your viewers to write in their questions, then share the answers in an informative video. Connecting with your viewers and potential customers is an important step to creating a better online community.
21. Yearly highlights Reel
One of the more obvious corporate video examples is to show customers and partners what you've achieved during the year. Edit your favorite clips throughout the year into a memorable montage Reel. Make your video stand out in the scroll with background music, GIPHY sticker overlays, AI voices and animated text.
22. Teaser Reel for upcoming events or webinars
Create anticipation for your next big event or webinar by sharing a quick teaser. Give followers a taste of what’s to come with snippets of speakers, topics, or exclusive content. These Reels can build excitement and encourage your audience to mark their calendars or sign up.
23. Bonus products and giveaway Reels
Want to give away your products for free to your loyal customers? Share a vlog style video of adding limited time only surprises to your orders. This is the perfect way to excite, inform, and entertain viewers all at once. Just record your clips, combine them with transitions, text, and a strong call to action in the description.
24. Day in the life Reel
Connect with your audience and give them an insight into your work life with a ‘day in the life’ Reel. These Reels show real-time moments like challenges, interactions, decision making and reactions. You can also add some humor to these videos, and they don’t have to be an exact representation of your day. Humanize your brand and immerse your viewers in your daily experiences with montage vlog style Reels.
25. Client testimonials from corporate partners
Let your clients do the talking! Share testimonial Reels that feature your corporate partners, showing how they’ve benefited from your product or service. These authentic endorsements build credibility and provide social proof, making them a valuable addition to your content mix.
Add special effects to your Reels
Enhance with AI voices
Give your Reels a professional edge with a catchy AI voiceovers—no voice recordings needed. Choose a natural-sounding voice, type your script, and let AI handle the narration, perfect for adding clear, engaging audio to tutorials or product demos. It’s a quick way to boost your video’s polish and accessibility, all with just a few clicks.
Overlay animated titles
Easily add animated text and titles onto your Instagram Reels to inform your viewers of important information like product codes, locations, brand names, and more. Choose from a wide range of styles, fonts, colors, and positions to create the perfect Reel.
Add subtitles
If your viewers watch your videos on mute, add autocaptions to make your content more accessible and easier to understand. The autocaptions feature lets you generate captions in a few seconds, personalizing the style, and creating a downloadable transcript.
Combine clips with transitions
Polish your Instagram Reel and make your videos more engaging with unique scene transitions. Set your video’s mood and pace with transitions like fading to black, fade-out, pan, zoom, jump cuts, swipe, glitch, and cross-dissolve.
Frequently asked questions
How often can I post videos on Instagram?
There’s no maximum limit to how many times your brand can post on Instagram. We recommend sharing an Instagram post or Reel at least once every day to help Instagram recognize your brand in the algorithm and increase your brand awareness.
Is TikTok or Instagram better for business?
Both Instagram and TikTok are extremely popular platforms to share videos about your brand. We recommend exploring both platforms, using both, or choosing the platform that best resonates with your target audience.
Can I post my TikTok videos on Instagram?
Reposting TikTok videos to Instagram is the perfect way to increase your engagement, reach, and target new followers who might not be following on Instagram. Just remember to create your video with Clipchamp to avoid TikTok and Instagram watermarks.
Level up your Instagram game with pro video templates, add animated text, and more unique features like subtitles with Clipchamp.
New to Instagram or need more Reels inspo? Check out the ultimate guide to Instagram.
