Video Editing

Add Subtitles to Videos - 5 Benefits and Easy Hacks 

Posted January 21, 2021
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Video marketing has become one of the most important ways to promote your business and it’s not hard to understand why. Video content is easy to understand and convenient for viewers to watch but if you’re not adding subtitles to your video, that may be a very big mistake. This blog will explore the benefits of video subtitles and how to edit videos with subtitles. 

  • Why you should add subtitles to video in the video editing process (5 benefits)

  • How to add subtitles to a video in Clipchamp 

  • Easy video subtitle hack with mobile video editor app 

Why you should add subtitles to video in the video editing process

Creators should always try to add subtitles to a video. Why might you ask?  Below are 5 of the best reasons to start thinking about it right now. 

  1. Accessibility: Video subtitles can be used to assist the deaf or low hearing community to access the content. If your video content has dialogue, users who are hearing impaired will not be able to understand your video unless you add subtitles for them to read. Video subtitles are also extremely important for blind people. Users with a combined seeing and hearing disability will find transcripts useful when they use a braille display. The video subtitle is spoken out loud making it accessible to them. Your brand should aim to always be inclusive to all, and this is the perfect place to start.

  2. Improve user watch time: Studies show 80% of people are more likely to view a video that has added subtitles. Videos without subtitles are only watched 66% way through, compared to 91% completion with subtitles. Subtitled videos receive more views as they are able to be watched and heard by a larger audience. 

  3. User experience: Add subtitles to YouTube video or video marketing ad to cater to the rising consumer behavior of viewers watching videos with sound off in their timelines. Some users watch videos in public, at the office, or late at night, as well as some social media platforms automatically play videos without sound. Subtitles will allow muted play viewers to still understand the message within the video without having to turn the sound on. Your audience will be able to enjoy your video regardless of the environment they are in.

  4. Overcome language barriers: Users with language barriers and trouble understanding the spoken word need subtitles in order to explain what the video is talking about. Some users will find it hard to understand an audio stream without the assistance of subtitles. Subtitles in multiple languages will also break cultural barriers and let videos reach a wider audience. 

  5. SEO and Google Ranking: Adding subtitles to a video helps your content rank on Google. Search engines crawl text, but they can’t crawl video. Google indexes captions that you’ve added to videos. The more SEO keywords you have in your video, the higher it will rank on search engines. If people are spending more time watching your video, you will have increased dwell time. This has an extremely positive effect on your brand’s rankings.

How to add subtitles to a video in Clipchamp

No matter what type of video you want to add subtitles to, Clipchamp's free video editing software has got you covered. Easily add subtitles to YouTube video or social media ad by following our fast tutorial.

Step 1. Log into our video editor or sign up

Log into Clipchamp with your username and password, or sign up for free.  If you are a new user, make sure you choose a complex password to minimize the risk of anyone guessing it and gaining unauthorized access to your account in the future.

Step 2. Create a new project

Click on the + Create a video purple button on the left sidebar. Click on the video format you would like to use. The editor will automatically open once the selected ratio. We have selected the 16:9 Widescreen format for the purpose of this video tutorial. 

Step 3. Add video footage

If you’re uploading your own video footage, drag and drop your video file into your library, or click + Browse Files and select a file. 

If you’re wanting to use stock footage, click Stock on the left sidebar then browse the video library. You can search for a particular video by entering the video name in the search bar. Once you have found the clip you want to use, click the tick button to add the clip to your library. Click Close to return to the editor. 

Step 4. Drag and drop video onto the timeline

Your video will now appear in your library. Click on your video and drag and drop it onto your timeline.

Step 5. Add subtitle text

It’s now time to add subtitles to your video. Click Text and scroll down to the Captions / Lower Third section. Click on the Subtitles text then drag and drop it onto the timeline above your video clip. 

To customize the subtitle, click on the purple subtitle on your timeline. 3 options should appear at the top of your editor. Text, Transform and Colour Click on Text and type in your customized text. Click on Transform to change the size of the subtitle by dragging the white circle cursor back and forth. Click Colour to add background colour so the text is easier to read, or alter the text colour. 

To add another subtitle and continue the conversation, click on your existing subtitle, then click Duplicate. Click on the second subtitle, click Text to edit. If you want to make this subtitle shorter, drag the left green sidebar towards the left. 

Repeat this process until your video is finished. You will need to complete the exact same steps when adding subtitles to a marketing video with a voice-over.

Step 6. Export captioned video

When you’re happy with your video, click Export on the top right corner of the video editor. A sidebar will appear with a saving option. Click 720p or 1080p resolution for the best quality video, and select Maximum compression for faster uploading speed. Click Continue to start the saving process. 

You might receive a quick pop up. Be sure to fill out the survey as it helps us out a lot! If you don’t want to, click the X button in the top right corner. 

Your video will be automatically saved to your computer, or share directly to social media or email using the on-screen prompts.

Video Review

Easy video subtitle hack with mobile video editor app

If you’re looking for a faster alternative to add subtitles to video, check out our on the go mobile video editor app. The app focuses on making captioning videos simple. As discussed in the blog, subtitles are needed more than ever these days as videos are being watched on silent, and we don’t want your message to get muted. Automate captions, edit captions and customize captions today with Clipchamp’s iOS captioning app. 

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