Marketing

The ultimate guide to YouTube videos

Posted February 21, 2022
Written by Clipchamp
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Whether you’re a content creator or business, anyone with an internet connection and phone camera is equipped to share content on YouTube today.

The world’s most popular video platform is not slowing down anytime soon! 1 billion hours of content are watched every day on YouTube. From beauty, fashion, comedy, and lifestyle, to gaming, tech, and DIY videos, YouTube is the main source of on-demand entertainment. And now 48% of marketers are planning to incorporate YouTube into their marketing strategy over the next 12 months. 

Read on to explore our ultimate guide to YouTube videos where we answer some of your frequently asked questions about making YouTube videos and also show you how to edit a YouTube video in minutes with Clipchamp

  • YouTube video size and quality specifications

  • YouTube channel features to increase views 

  • How YouTube for business is different than YouTube for creators  

  • YouTube marketing strategy

  • YouTube business promotion tips 

  • How to make a YouTube video with Clipchamp

2022 YouTube video size and quality specifications

Let’s look at YouTube video specifications updated for 2022. 

YouTube video formatting guidelines

  • Video file size: 128GB

  • Video length minimum: 33 seconds

  • Video length maximum: 12 hours

  • Video captions: Available

  • Video sound: Available – MP3 audio in MP3/WAV container

  • Video code: H.264

YouTube video dimensions

  • Aspect ratio: 16:9 widescreen horizontal video 

  • Asset dimensions: 1080 x 1920 (video must use the entire canvas)

  • Resolution: recommended 1280 x 720

  • Frame Rate: 24fps, 25fps or 30fps

  • File type: .WMV, .AVI, .MOV and .FLV formats

YouTube Shorts video dimensions

YouTube Shorts are short-form YouTube videos.  

  • Aspect ratio: 9:16 portrait vertical video  

  • Asset dimensions: 1920 x 1080 

  • Resolution: minimum resolution of 600 x 600 and a maximum of 1080 x 1080

  • File type: MP4

  • Video length: up to 60 seconds 

YouTube video file format

  • Recommended export size in Clipchamp: 1080p x 1920p resolution. 

  • YouTube recommends uploading the highest resolution video available that meets file size and ratio limits of 1080p HD broadcast format or DVD-compliant MPEG-2 program streams saved with .MPG extension. MPEG-4 is also the preferred format if MPEG-2 is unavailable.

  • Recommended video formats are MP4 and MOV (Clipchamp always exports in MP4). 

Still unsure on YouTube’s video specifications? Simply use a ready-to-use video template to get you started.

YouTube channel features to increase views

Are your YouTube videos not receiving the views they deserve? Looking to increase YouTube channel views? It can be quite disheartening when a video doesn’t perform how you intend it to. So instead of removing the video from your channel, use it as a learning experience. 

Make sure to include a YouTube intro, end card, tags, and custom thumbnail to all your YouTube videos to maximize engagement rates.

Also learn YouTube SEO tactics such as adding in channel descriptions with keywords to make your channel more searchable and help cross-promote business and social media links.

Don’t forget to make an aesthetically pleasing YouTube channel banner and utilize analytics for content audits. 

How YouTube for business is different than YouTube for creators

When comparing YouTube for business, and YouTube for creators, what are the differences?

YouTube for business and creator accounts have some similarities, but they’re targeted towards quite different users, and have different goals. Let’s compare them.

Creator YouTube channels

Creator YouTube accounts are personal brands and are made up of personalized content shared to a targeted audience. Creators can share anything they desire, fit into a specific genre, and completely freelance their content for viewers to enjoy.

Their channel views and watch times are likely to be higher than a business YouTube channel as their videos are usually for entertainment purposes rather than educating about a particular product. 

Creator YouTube channels form a community of people who enjoy their content and want to support them. So, creators might have a higher subscriber count than a business account as well.

If you’ve scrolled through creators' channels and business channels, you may have noticed creators usually have more enticing video thumbnails. This is to hook in their target audience from a first glance.

Business YouTube channels 

Business YouTube accounts create videos about their product or service to support their sales funnel. Some business YouTube channels also use the video-sharing platform to host their videos for their website. Most business YouTube channels have the goal to educate, simplify, and benefit a customer's life with tutorials, launches, and promo videos. If a customer has a frequently asked question or requires a tutorial, they will be able to find the answer on the company's YouTube channel. 

Business YouTube channels are less likely to post videos for views and entertainment purposes.

Business YouTube channels usually don’t take thumbnails too seriously. If a customer or viewer is on their channel, they’re likely to be searching for a particular video rather than browsing. 

It can also be used as a new avenue for businesses to make money via ad revenue.

YouTube marketing strategy

No matter if your business is big or small, marketing on YouTube can be extremely beneficial. 

Set YouTube business goals

YouTube allows businesses to reach an extremely large and diverse audience in a matter of seconds. And if you don’t have a big budget, YouTube marketing can be one of the most cost-effective online marketing tools. But YouTube business fame doesn’t come overnight. Make sure to set your business realistic expectations and goals, as it can take months, or even years to gain a large subscriber base

Cross-promote your business YouTube channel

There are a few ways your business can speed up the process. Instead of relying heavily on organic YouTube traffic through tags, keywords, and the algorithm, try cross-promoting your YouTube channel. Share your YouTube content on multiple social media platforms like Instagram, Facebook, Twitter, TikTok, Pinterest, and many more. All you have to do is click the Share tab on the video, launching a list of convenient sharing options. By sharing your new video or YouTube channel direct link on social media, you can engage viewers who wouldn’t have otherwise seen or taken an interest. Spread the word as much as you can, without overdoing it.

Cross-promotion might sound like a time-consuming process, but with the help of batch-creating YouTube content, you’ll be posting consecutive videos in no time straight from the video editor. 

Always include a call-to-action

Marketing your business's YouTube channel is quite an easy process. But make sure to do it correctly. Don’t forget to include your website URL, social media handles, and even embedded YouTube videos in your email marketing. Successful YouTube marketing strategies always include a strong CTA.

Email list sharing, engaging with popular Question and Answer sites, and collaborating with other YouTube channels are also three main strategies to successfully market your business through a visual, video style.

First impressions matter on YouTube

Once users have found your business YouTube channel, you want to impress them in a matter of seconds. If your YouTube channel isn’t professional and aesthetically pleasing, users might click off away. Losing potential customers. 

YouTube tags can also be beneficial to create conversation and channel awareness for a wider community.

To gain the most attraction from viewers and subscribers, your YouTube channel must look enticing and up to date. Enhance your YouTube channel and attract viewers to click with exciting thumbnails, YouTube banners, a YouTube channel description, YouTube intros, and outros.

YouTube business promotion tips

Keep these tips in mind when creating your business YouTube channel. 

Video style

When creating a YouTube promotional video, there isn’t a right or wrong format to use. But certain video styles might work best for different target audiences. In addition to 15 of the most popular YouTube channel genres above, here are some of our top video formats that can work for any business. 

YouTube’s latest video feature, YouTube Shorts, might just boost your engagement rates. YouTube has launched a 'Shelf' for Shorts as well to better organize your channel videos when viewed on desktop. Sometimes viewers don’t have time to sit through an entire video, so YouTube Shorts are the next best thing to increase watch time and boost subscriber rates. 

Search engine popularity

Informal, comical, unique, and useful videos usually generate the most views. Use YouTube analytics to publish better videos for your business. Sometimes there’s no need to come up with new original content if existing trends are still receiving a considerable number of views. When brainstorming ideas on how to promote your business successfully on YouTube, research editing advertisement videos and competitor YouTube analytics.

It's great to include keywords in your YouTube video title, tags, and video description box to generate traffic and help people find your YouTube videos. Just researching popular videos in your niche market gives your business an insight into what keywords to use. 

Don’t forget to add a website link or CTA to your video description box. This simple step will help viewers easily access your company’s website. Make sure to make all company links easily accessible, as well as add your promotional video to a YouTube playlist.

Promoting business products

When promoting your products through a YouTube video, try to avoid telling viewers to specifically buy the product. Instead, enlighten them with the features of your product, and how it will solve their pain points. Viewers who are watching the YouTube video might not be ready to purchase.

So making suggestions to sign up to your emailing list for exclusive deals, or comment down below might be a better outcome. This gives viewers the option to express their thoughts and opinions.

How to make a YouTube video in Clipchamp

Not sure how to make a YouTube video? Clipchamp online video editor comes fully equipped with tools for trimming, splitting, cutting, speed control, title blocks, filters, and more. Luckily for those using our video editor for YouTube, these tools can be easily navigated on the menu and timeline—no video-editing tutorials and explainers are required.

Create engaging YouTube videos for any genre with Clipchamp. 

Step 1. Upload media files or choose stock from our library

Once you're in the editor, simply choose and upload video and audio assets, and add them to your very own media library. If you're keen to explore a wider selection, head to the left-hand menu for the stock library tab where you’ll find a diverse variety of royalty-free assets. You may also begin creating videos using Clipchamp’s YouTube video templates.

Step 1. Upload media files or choose stock from our library

Step 2. Add titles and captions to your YouTube video

To overlay your YouTube video with text, select the text tab from the left-hand menu. Inside, you’ll find a collection of animated text effects you can use for titles. If you want to add static subtitles to your YouTube video, scroll to the bottom of the text library for the subtitle option.

Step 2. Add titles and captions to your YouTube video

Step 3. Sync your video and audio files on the timeline

Drag and drop your files to your video timeline located at the lower half of the editor. Slice, trim and sync your video and audio files together by using the editing tools. There are extra layers on the timeline, so feel free to overlay additional music to your YouTube video.

Step 3. Sync your video and audio files on the timeline

Step 4. Save and upload your video to YouTube

Don’t forget to add a YouTube subscribe panel to your video! Once you’re happy with your new YouTube video, it’s time to save and upload. Save your video in 1080p for the best video quality. You can directly upload your video to your YouTube channel using Clipchamp’s YouTube integration.

Create professional YouTube videos with Clipchamp

Whether you’re a business or creator, the quality of your YouTube videos can make or break your channel. Get started and create high-quality YouTube videos with Clipchamp

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