Amplify your YouTube channel and brand awareness by adding a professionally designed YouTube Outro or Youtube End Card to your videos.
Boosting viewer session time is a key metric for the YouTube algorithm, so implementing one more step into your editing process can potentially generate more traffic to your brand, website and channel by guiding viewers to their next step!
This blog will teach you how to create stunning YouTube outro videos and end cards online, including ready to use Clipchamp templates to add a whole new level of pro to your YouTube content. We'll learn:
What is a YouTube Outro Video?
What is a YouTube End Card?
Which is Better For Your Channel: YouTube Outro Video or YouTube End Card?
Step-by-step Guide: Make a YouTube Outro Video and End Card with Templates
How to upload your Outro Video to YouTube
How to add a Clickable Link into YouTube Outro Videos
What is a YouTube Outro Video?
A YouTube Outro Video appears like an end screen for your YouTube video. It is usually a 5 - 20 second separate video that creators place at the end of their YouTube video. The outro usually contains several different calls to action, including:
Clickable links: point viewers to other videos, playlists or channels on YouTube,
Subscriptions: remind viewers to subscribe to your channel,
Thank You notes: show appreciation to your viewers for watching and supporting your channel,
Promotions: website, merchandise and crowdfunding campaigns,
Social handles: Instagram, Facebook, Twitter etc. usernames.
Creators can use up to four elements in their end screen at once. Below are a few of our favourite YouTubers who have made great use of outro videos:
The Ace Family Outro Video
James Charles Outro Video
FaZe Rug Outro Video
What is a YouTube End Card?
YouTube End Cards are an incredibly powerful tool for increasing channel views, engagement and adding more value to your audience at the end of each video. Unlike outro videos, an end card is not a separate clip added to the end of your videos.
An end card is overlaid on top of your existing video 5 - 20 seconds before it’s finished playing. YouTube end cards do however include all the same information as a YouTube outro video.
Below are a few examples of our favourite YouTube End Cards:
Steph Pappas End Card
Laura Lee End Card
OKbaby End Card
Which is Better For Your Channel: YouTube Outro Video or YouTube End Card?
When we compare YouTube outro videos and end cards, there isn’t a massive difference between the two. They both add value to your videos, generate viewer traffic and increase engagement.
Outro videos and end cards both help creators YouTube rankings increase by giving the option for viewers to click suggested videos. Which one best suits your channel or brand?
If you’re looking to add a little more creativity, style and branding to your YouTube videos, we recommend using outro videos instead of end cards. YouTube outro videos give creators more freedom when it comes to creativity and adding their own flare.
Outro videos can be made however you like, with personalised motion titles, colour schemes, and animation giving creators a chance to further express their branding and leave a lasting impression. On the other hand, end cards are more time efficient, as they take less time to add onto your video.
Step-by-step Guide: Make a YouTube Outro Video and End Card with Templates
Making a stunning outro for your YouTube video isn’t a difficult task when using Clipchamp’s Free Intro maker. Leave a lasting impression on your subscribers. Clipchamp’s free YouTube intro maker helps you start from scratch to create professional outros and end cards for your channel’s video content. You can also search through our easy to use templates to edit an existing outro video template. Learn how to use our free intro maker in five easy steps to create your outro today.
Step 1. Log into Clipchamp Create or sign up for free
Click Create a YouTube intro video on our Free YouTube Intro Maker page, log into your Clipchamp Create account or sign up for free today!
Step 2. Create a new video in 16:9 aspect ratio
Click on Create a Video and select 16:9 aspect ratio. The editor will automatically open.
Step 3. Upload your Media or select from our Stock Library
We will be using stock footage for this tutorial video.
YouTube Outro Video
Click Stock and search through our categorised folders for a suitable outro video background. We recommend selecting a clip with minimal movement. Click + add symbol to add your stock footage to the media library. Click X Close to return to the editor. Drag and drop your clip onto the editors timeline.
YouTube End Card
To create a YouTube End Card, all you have to do is pop your logo, socials and any information you would like to appear on the end card on your existing video. There is no need to add a separate clip on the end of your video.
Click Browse Files, From iPhone, Import from Google Drive or Box, or drag and drop your footage into your media library. Drag and drop your clip onto the editor's timeline.
Step 4. Get creative with special effects and text
Firstly, add your logo if you haven't done so already. Click Logo on the left side bar. Click Add Logo to search your files, or drag and drop your already uploaded logo onto your timeline. You can change the size and location of your logo by clicking Transform > Position > Size. Make sure your logo is the same length as your outro clip. Drag left and right the green side bars on the timeline to make your logo longer or shorter.
Next, add some text. You can choose any of the titles within the text category. Click your text, drag and drop onto the timeline. Make sure text is the same length as your logo and clip by dragging the green side bars. Click Transform to change the size and position of your text. Click Colour to change the colour. Make sure you select a colour that stands out and is easy to read. Click Text to personalise your text.
Now it’s time to add your previous video onto the end screen. Drag and drop the video you want to highlight on your end screen onto the timeline. Click your video to resize. Drag the green side bars to shrink your video. Click on your video and freely move all around the screen. If you’re having trouble, check out our how to use freehand 2.0 blog. Don’t forget to add text!
Step 4 is the exact same for both end cards and outro videos. The only difference is end cards do not have another clip added on to the end of the video. All text, past video and logo will be over the top of the video you have edited ready to upload to YouTube.
Step 5. Export your Outro Video or End Card and share on YouTube
Don’t forget to add your social media handles! When you’re happy with your outro video, click Export. Select 1080p resolution and Maximum Compression for the highest resolution video. Click Continue when ready to export.
Let’s watch our end card and outro videos
YouTube End Card
YouTube Outro Video
Upload your Outro Video or End Card to YouTube
Open the Videos page in YouTube Studio and select the video you just created on Clipchamp Create.
From the left menu, select Editor.
Select Add an end screen.
Adding a Clickable Link into YouTube Outro Video or End Card
Open YouTube and log into YouTube Studio.
Click the menu button, then My Videos.
Click the video you want to add the link to.
Click Edit Annotations on the top toolbar.
Drag the video slider to the point in the video where you want the link to appear.
Click the Add Annotation menu and select the annotation type to add. (Speech Bubble, Note and Spotlight all support linking).
Drag and drop the annotation box where you want the link to appear on the screen.
Enter text that will appear in the annotation in the input box on the right panel.
Click the Link checkbox.
Click the menu to the right of the Link checkbox and select the link you want to add.
Enter the link in the input box below the menu.
Click Publish when finished.
Still not quite sure how to add clickable links? Ask any further questions you may have to the YouTube Studio Help Centre.
Bonus Tip!
Now that you know how to create YouTube outro videos and end cards, check out our blog tutorial on how to create YouTube intros. We give you all the tips and tricks you need to create an on brand intro video! Stuck for ideas? Clipchamp’s template library has great YouTube intro video templates for you to use, for free! We can’t wait to see what you create, happy editing.
