Marketing

How to get sponsored on YouTube

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Are you looking for YouTube sponsorship? Whether your YouTube channel has a large or small number of subscribers, brands are always on the lookout for new YouTube marketing opportunities. YouTube creators are becoming valuable assets to brands. Subscribers trust creators’ opinions and can learn about new products in just a few minutes. YouTube sponsored videos can even go viral. Branded content and sponsored videos are a great way to make additional revenue from your YouTube content and grow your YouTube channel. But how can your channel get sponsored on YouTube?

Read on to answer all your questions about YouTube marketing and how to get sponsored on YouTube. 

How to get sponsored on YouTube CC thumbnail

What are YouTube sponsored videos? 

Just like Instagram sponsored videos, YouTube sponsored videos are regular YouTube content created by the YouTuber but integrated with a brand, product, or service. This style of content developed with a brand is called branded content and is usually paid for by the brand in some way. 

There are two common types of YouTube sponsorships, sponsored mentions, and fully integrated videos. Sponsored mentions are a segment within the YouTube video that is sponsored by a brand. They’re sponsoring a certain time frame, not the entire video. Fully integrated videos are more of a commercial-style video for a brand. The entire video is dedicated to the sponsored brand. 

YouTubers will collaborate or accept sponsorships with brands that fit their channel genre and personal interests so the sponsored videos resonate with their subscribers and target audience. YouTube sponsored videos are a popular form of advertising as YouTube creators are 4 times more effective at increasing brand awareness than celebrities. 

Common YouTube sponsors 

With more than 1 billion hours of YouTube content watched per day, there’s no denying most of us have probably come across a YouTube video with a sponsored mention. From popular YouTube sponsorships like Dollar Shave Club and HelloFresh to SeatGeek, and Honey, YouTubers are promoting absolutely anything. Take a look at our YouTube sponsors list below.

Skillshare YouTube sponsored video

Dollar Shave Club YouTube sponsored video

HelloFresh YouTube sponsored video

SeatGeek YouTube sponsored video

Honey YouTube sponsored video

Notion YouTube sponsored video

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What to do before a YouTube sponsored video

Before you start creating YouTube sponsored videos or reaching out to potential brand partners, there are a few tips you should know first. 

1. Familiarize yourself with the Terms and Conditions

Sometimes YouTubers aren’t familiar with the YouTube rules surrounding sponsored video content. Make sure to never upload content to your channel that degrades YouTube’s values, ethics, and guidelines. Brands will associate themselves with channels that abide by the rules and aren’t going to damage their reputation. Create a positive and kind environment through your YouTube channel to be noticed by potential YouTube sponsors.

2. Create and upload quality YouTube videos

Potential YouTube sponsors will browse through your YouTube channel content before even asking you for a collaboration or sponsorship opportunity. Make sure to have a wide range of quality and consistent content for potential sponsors to take a look at. The content you publish on your YouTube channel must offer value to them, otherwise, they won’t proceed with the opportunity. 

Take a look at your Youtube competitors within the creator economy and see what content is working for them and which videos are being sponsored. Once you have an idea of what’s trending or engaging and what isn’t, batch create videos to avoid forgetting to post and keep your channel consistent. 

3. Make your YouTube channel accessible to sponsors

If a potential YouTube sponsor likes the quality of your YouTube channel, they will need an easy way to contact you directly. 

Add your business email address in every YouTube video description box, banner, and About tab. Your email address will need to be accessible for brands to reach out, send draft reviews, and feedback as well.

How to get sponsored as a small YouTuber

There are many ways to score YouTube sponsored videos and brand deals for small YouTubers. Once you have considered our above tips, check out our top two ways on how to get sponsored on YouTube. 

1. Sign up with the best sponsorship websites

When it comes to searching for how to get makeup sponsors on YouTube, there are thousands of sponsorship websites to choose from. If you’re not sure where to start, check out trusted sponsorship websites like Famebit, Grapevine, or Channel Pages. All you have to do is set up a free account that connects with your YouTube channel, then review different products that suit your channel from brands all around the world. With more subscribers on YouTube, you’ll be able to organize collaborations. Track your engagement metrics to see which YouTube product videos received better subscriber responses. 

2. Contact brands directly

Reaching out to potential sponsors directly may sound like a time-consuming process, but it’s one of the most tried and tested ways to score a sponsored video. Create a video resume or pitch video to help make the process a lot faster and easier. Focus on your channel’s USP and highlight your target audience. Generate a list of 50 to 100 potential sponsors, collect their contact details, then send your personalized video to companies that might be interested in your YouTube channel. A video pitch is essential to stand out from your competitors as it is a unique way to connect with brands and show your true personality. Easily create and share video resumes with Clipchamp’s free online video editor

How to create YouTube sponsored videos

YouTube sponsored videos are fun to create, and they don’t have to be expensive to look professional. Easily make YouTube sponsored videos online in no time with Clipchamp’s free online video editor. Clipchamp brings the entire video-making experience to your browser, with its intuitive drag-and-drop editor, ready-to-use YouTube templates, and essential YouTube publishing tools. Send your YouTube sponsored video to the sponsor for feedback and review with Clipchamp’s shareable published video link or Clipchamp Teams. 

How to create YouTube sponsored videos

FAQ 1. How much do sponsors pay YouTubers?

How much YouTubers get paid for sponsored videos all depends on what their original agreement is with the brand, how many subscribers they have, and what content they’re providing. A fully integrated video sponsorship will be more costly than a sponsored segment as the video is longer and dedicated to the brand entirely. Each brand has its budget, and every YouTuber has its set rates.

FAQ 2. Do subscribers dislike branded content?

In the past, subscribers disliked branded content as it was not so popular on YouTube. Now, it’s more common than ever and it’s recognized for the benefit of your audience. Subscribers can learn about products they might be interested in, usually receive a discount off the product, and brand deals support creators’ ability to make more content. 

Create branded content and sponsored videos today

Ready to start exploring the world of YouTube sponsored videos? With the help of our tips, your YouTube channel can connect with brands in no time. 

Create engaging video content that your subscribers and brand sponsors will love with Clipchamp’s free online video editor.

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Written by Christie Passaris on November 2, 2021
About the Author

Christie Passaris is a freelance writer by day, and fashion designer by night. While she enjoys creating iconic looks and teaching others about Clipchamp's latest features, her true love is for her dog, Billy the Beagle.

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