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YouTube has launched a new type of short-form video content—YouTube Shorts. This new “Story” format or vertical micro-content is the latest new feature joining its rivals Instagram Reels, TikTok, Snapchat, and Facebook Stories, too.
Let’s explore everything you need to know about YouTube Shorts and the new opportunities they bring to creators.
What are YouTube Shorts?
YouTube Shorts are a vertical video format with micro-content that goes up to 60 seconds in length. Using the YouTube creation tools, all creators can record videos, edit, add music, and text, and publish Shorts directly in the YouTube app. Shorts remain on creators' YouTube channels forever, unlike YouTube, Instagram, and Facebook Stories, which disappear after 24 hours. Creators can also add popular YouTube hashtags to all Shorts videos to help increase views and visibility.
Every creator can enjoy watching Shorts from mobile devices and desktops but can only post Shorts from their mobile device via the YouTube app.
Who should use YouTube Shorts?
YouTube Shorts are a huge opportunity for creators and businesses, as there’s less saturation when creating YouTube Shorts compared to regular YouTube videos. Whether you’re a vlogger, family channel, tech expert, beauty guru, gamer, or toy reviewer, YouTube Shorts can be used by all creators, no matter your niche.
A YouTube vlogger can curate a series of YouTube Shorts that make viewers want to click on the channel and subscribe. Brands and small businesses can also use the Shorts creator tool to market products in small snippets or recycle existing long-form videos into YouTube shorts using a free online video editor.
Why should creators use YouTube Shorts?
Consistently uploading quality YouTube Shorts is one of the fastest ways to increase visibility and monetize content. But how do YouTube Shorts help in growing a YouTube channel? Let’s find out.
Publishing Shorts to your YouTube channel creates more opportunities to gain views. The more views your channel receives, the more likely channel subscribers and engagement will grow. When a social media platform launches a new feature, it (rather, the algorithm!) wants creators to use the new feature and popularize it. If creators engage with this new feature, there’s a chance their YouTube channel will witness a spike in both profile and video views. This is also the case with the Instagram Reel features.
Earn money from YouTube Shorts regardless of subscriber count. Forget about YouTube’s partner program requirements like having 1000 subscribers and 4000 hours of watch time to earn money. Any creator can benefit from the YouTube Shorts monetization program with no prerequisite requirements. YouTube hand selects creators to invite to the Shorts fund program.
Where to use YouTube Shorts?
Make YouTube Shorts into pre-rolls for long-form videos on your channel to increases the channel’s video views. Pre-rolls are usually enticing for viewers to watch more of the original content.
YouTube Shorts also allow creators to recycle old videos to retain audiences using a different format. If you’re thrifty, you can repurpose your video across social media platforms such as Instagram Reels, Facebook Stories, or TikTok. Make sure to change the video size to suit different social media platforms.
Where do Shorts live on the YouTube app?
The YouTube Shorts tab can be found next to your home tab at the bottom of your phone screen. All you have to do is tap on the Shorts tab, and scroll through the Shorts feed, just like TikTok and Instagram Reels. Users can tap on the creator's profile picture/name to view all of their uploaded shorts.
If you want to watch YouTube Shorts from your desktop, Shorts can be found on the YouTube desktop left sidebar. Just click on the Shorts tab and scroll through recommended Shorts.
You can also explore trending YouTube Shorts in the Explore tab, then scroll down to the Trending Shorts shelf.
Easy YouTube Shorts video ideas
Creators and businesses can create YouTube Shorts showcasing absolutely anything. From creating hype for an upcoming event, product launch, an album or song sneak peek, tutorials, before and afters, mini vlogs, reviews, unboxings, and behind-the-scenes snippets, YouTube Shorts give creators endless opportunities to create unique video content.
If you’re unsure what to post on YouTube Shorts, look at current TikTok trends, as the apps are interchangeable. Repurposing content from TikTok is a fast and fun way to reach more potential Shorts viewers and grow your YouTube channel. Find out what YouTube Shorts and long-form videos are trending with the help of valuable YouTube competitor analytics.
How to create YouTube Shorts
YouTube Shorts are vertical 9:16 videos, compared to YouTube horizontal 16:9 videos. Need to convert your video’s aspect ratio? Easily turn widescreen YouTube videos into portrait Shorts with Clipchamp’s aspect ratio resizer tool.
How to create YouTube Shorts in the YouTube app
Step 1. Open the YouTube app and create a new YouTube Short
You can create and upload a YouTube Short from your smartphone by opening the YouTube app. Tap on the + plus button at the bottom of your screen. Create options will appear in a pull-up box. You can choose between Upload a video, Create a Short, and Go Live. Tap on Create a Short.
Step 2. Allow access
If you have not created a YouTube Short before, you will need to allow access to your camera and microphone. Tap on ALLOW ACCESS to proceed.
Step 3. Record a YouTube Short or upload a pre-recorded vertical video
It’s now time to create your YouTube Short. You can tap on the red record button to start recording your YouTube Short. Alternatively, you can upload a pre-recorded vertical video under the length of 60 seconds by clicking on the small box on the bottom left that will show the clips on your smartphone.
YouTube Shorts has features that enable you to put a timer and adjust the speed of your clip up to 3x faster and 0.3x slower. The pre-recorded vertical video clips that you upload on YouTube Shorts give you the power to customize your video the way you want to suit your brand’s needs.
How to create YouTube Shorts with the Create button
Step 1. Tap on a YouTube video, then tap the Create button
Create YouTube Shorts with the Create button. Select a YouTube video to turn into a Short. Tap on the Create button to get started. Either select create a Sound or Cut from the video. We have selected Cut for this tutorial.
Step 2. Create your YouTube Short
Next, select a clip from the YouTube video to make into a Shorts video. Tap Next to select, then tap Next when you’re ready to publish. Add Short details, then tap Upload Short when ready to post.
How to create YouTube Shorts in Clipchamp iOS app
Step 1. Download the Clipchamp iOS app and log in
Download the Clipchamp iOS app from the app store, then log in to your account or sign up for free. Tap on the + Start a new video button to begin.
Step 2. Create your Short video
Create your Shorts video with personal, stock footage, or download a YouTube video.
Edit your Shorts video with transitions, background remover, AI voices, transitions, and captions. Tap on the Save button at the top right corner of your screen. Select your video quality, then your video will begin to save to your smartphone. Upload your video to YouTube Shorts using the YouTube app.
Frequently asked questions
Is it better to add captions to YouTube Shorts?
Yes. Creators can add captions to YouTube Shorts by creating their pre-made YouTube Short on the Clipchamp iOS app. All you have to do is use our handy auto-captioning tool. Subtitling and captions are a great way to make Shorts more accessible to all viewers and boost retention rates even with no sound.
Is the Create button the same as the Clip button?
TikTok vs YouTube Shorts - which is better?
There is no right or wrong answer when it comes to TikTok vs YouTube Shorts or YouTube Shorts vs Instagram Reels. Creators can utilize all video-sharing platforms to engage the most number of viewers possible. Just be sure to regularly post short videos on the most popular social media platform with your target audience.
Create professional-looking YouTube Shorts with Clipchamp
Looking to polish up your YouTube Shorts and make them more engaging? Repurpose content for YouTube Shorts with Clipchamp’s free online video editor. All you have to do is download a YouTube video, then trim, split, alter aspect ratios, add royalty-free music and remove the background of your video in the video editor. Save your shortened YouTube video directly to your smartphone for easy Shorts uploading. Try it for free.