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The most well-known creators and brands all have one thing in common—video branding. If you’re creating videos for a business, marketing or simply making videos for social media, good video branding can help your content become memorable. From consistent social media logos, colors and aesthetics to branded YouTube intro videos, stand out from your competitors using the brand kit.
Read on to explore everything you need to know about creating and using the brand kit in Clipchamp.
What’s a brand kit?
A brand kit is a vault inside Clipchamp where you can store your brand’s unique logos, fonts, and color schemes to ensure video editing stays consistent and on-brand.
Where to find the brand kit
Locate the brand kit from the homepage
Inside the video editor homepage, click on the brand kit tab to access your brand kit.
Locate the brand kit inside the editor
Inside the video editor, click on the brand kit tab on the toolbar to use the brand kit.
How to add branding to the brand kit
To set your brand kit, upgrade your free Clipchamp account to the Essentials plan. The brand kit is an exclusive feature to paid subscribers. You can create your brand kit via the homepage, or directly inside the video editor. This tutorial will show you how to add branding to the brand kit via the homepage.
Step 1. Add logos
Click on the add logos button to select your logo from your computer files.
Your computer files will automatically open. Select your logo, then click on the open button. Make sure your logo is in a PNG, JPEG or SVG file format with a maximum size of 10MB.
Your logo will now appear in the logo tab.
Step 2. Add fonts
Click on the add fonts button to upload your customized fonts.
Rename the font by clicking on the pencil icon.
To find a font or upload a custom font, click on the drop-down arrow button. Either select a font already in the Clipchamp font library or import your own font from your computer.
Your font will now appear in the fonts tab.
Step 3. Add color palette
Click on the add palette button to upload your personalized color palette.
Rename the color palette by clicking on the pencil icon.
Click on the + button to open the color palette picker. Either copy and paste the Hex code into the search bar or select colors using the color picker. Repeat these steps to add more colors.
Your colors will appear in the color palette tab.
How to use the brand kit in the video editor
To use your brand kit inside the editor, follow the steps below.
Step 1. Click on the brand kit tab on the toolbar
To use the brand kit, click on the brand kit tab on the toolbar.
Step 2. Add your logo to video
Add a logo to video to make your logo a watermark or video overlay. Drag and drop your logo onto the timeline above your video clip or click on the + button to add to the timeline.
Using the floating toolbar, edit your logo’s position, size, and orientation. You can also drag the corners in and out to adjust the size of your logo.
Edit the look of your logo using the property panel. Click on the adjust color tab, then using the transparency slider, slide the bar to the right to turn your logo into a watermark.
Step 3. Add stylized text to video
To use your personalized font, add text animation to your video. Click on the text tab on the toolbar, then drag and drop a title onto the timeline above your logo.
Customize the motion title by clicking on the text tab on the property panel. Next, select your brand kit font in the font picker.
You can also edit the color of your text with your brand kit color palette in the text tab. Click on the color button.
Select your brand kit colors.
For more help, check out how to use brand kit in Clipchamp.
Who can use Clipchamp’s brand kit?
The brand kit feature is exclusive to Essentials plan subscribers who are looking to enhance their video with customized fonts, logos, and color schemes.
Perfect for creators
Adding the brand kit to your social media videos like TikTok, YouTube, and Instagram makes your content recognizable and consistent on your profile or channel. Viewers and potential brand sponsorships can also quickly find your video content by seeing your logo, unique font style, and color schemes on every video.
Ideal for businesses
Using the brand kit to create a consistent look and feel can build your customer's trust and deliver clean, consistent, memorable marketing videos. You can also use brand kits to ensure all employees are on the same page. By creating a brand kit, your team can save time by accessing the correct fonts, colors, and logos all in one place.
Frequently asked questions
Can I create more than one brand kit?
Yes. You can create one brand kit per space you work in. That means you can have one kit for your personal space and one brand kit for each of the teams you create.
Is there a limit on how many fonts, colors, and logos I can upload to my brand kit?
No, there is no limit. You can upload unlimited assets to your brand kit, but we suggest less is best.
Does the brand kit apply to my videos automatically?
Currently, you'll need to select fonts, colors manually, and logos from your brand kit to apply them to your videos. We hope to make these even easier to apply in the future.
Optimize your branding and create consistent content with unique fonts, color schemes, and logos in Clipchamp. To further enhance your videos and editing skills, check out what’s new in Clipchamp updates.
