Video Editing

How to use brand kit in Clipchamp

Updated June 27, 2023

Heads up! This content is relevant for Clipchamp for personal accounts. Try this link If you're looking for information about Clipchamp for work accounts.

Clipchamp is a free online video editorTry for free
Share this post
An abstract image of two logos with the letters "Aa" on them

The most well-known creators and brands all have one thing in common—video branding. If you’re creating videos for a business, marketing or simply making videos for social media, good video branding can help your content become memorable. From consistent social media logos, colors and aesthetics to branded YouTube intro videos, stand out from your competitors using the brand kit

Read on to explore everything you need to know about creating and using the brand kit in Clipchamp

What’s a brand kit?

A brand kit is a vault inside Clipchamp where you can store your brand’s unique logos, fonts, and color schemes to ensure video editing stays consistent and on-brand. 

Where to find the brand kit

Locate the brand kit from the homepage 

Inside the video editor homepage, click on the brand kit tab to access your brand kit.  

An image of the brand kit on the homepage.

Locate the brand kit inside the editor

Inside the video editor, click on the brand kit tab on the toolbar to use the brand kit.  

An image of the brand kit open in Clipchamp.

How to add branding to the brand kit 

To set your brand kit, upgrade your free Clipchamp account to the Premium plan. The brand kit is an exclusive feature to paid subscribers. You can create your brand kit via the homepage, or directly inside the video editor. This tutorial will show you how to add branding to the brand kit via the homepage.  

Step 1. Add logos

Click on the add logos button to select your logo from your computer files.

An image of a user clicking on the add logos button.

Your computer files will automatically open. Select your logo, then click on the open button. Make sure your logo is in a PNG, JPEG or SVG file format with a maximum size of 10MB.  

an image of a user clicking on their logo.

Your logo will now appear in the logo tab.  

An image of a logo added to the logo tab in brand kit.

Step 2. Add fonts

Click on the add fonts button to upload your customized fonts.  

An image of a user clicking on the add fonts button.

Rename the font by clicking on the pencil icon. 

An image of a user editing the name of the font.

To find a font or upload a custom font, click on the drop-down arrow button. Either select a font already in the Clipchamp font library or import your own font from your computer.  

An image of a user clicking the drop-down arrow.

Your font will now appear in the fonts tab.

An image of a font added to the fonts tab in brand kit.

Step 3. Add color palette

Click on the add palette button to upload your personalized color palette.  

An image of a user clicking on the add palette button.

Rename the color palette by clicking on the pencil icon. 

An image of a user renaming the color palette.

Click on the + button to open the color palette picker. Either copy and paste the Hex code into the search bar or select colors using the color picker. Repeat these steps to add more colors. 

An image of a user adding the Hex code into the color palette.

Your colors will appear in the color palette tab.  

An image of the color palette added to the palette tab in brand kit.

How to use the brand kit in the video editor 

To use your brand kit inside the editor, follow the steps below.  

Step 1. Click on the brand kit tab on the toolbar 

To use the brand kit, click on the brand kit tab on the toolbar.  

An image of a user clicking the brand kit tab inside the editor on the toolbar.

Step 2. Add your logo to video  

Add a logo to video to make your logo a watermark or video overlay. Drag and drop your logo onto the timeline above your video clip or click on the + button to add to the timeline.

An image of a user adding a logo to the timeline.

Using the floating toolbar, edit your logo’s position, size, and orientation. You can also drag the corners in and out to adjust the size of your logo.  

An image of the floating toolbar circled.

Edit the look of your logo using the property panel. Click on the adjust color tab, then using the transparency slider, slide the bar to the right to turn your logo into a watermark.  

An image of a user editing the transparency of the logo.

Step 3. Add stylized text to video  

To use your personalized font, add text animation to your video. Click on the text tab on the toolbar, then drag and drop a title onto the timeline above your logo.  

An image of a user clicking on the text tab and adding text to the timeline.

Customize the motion title by clicking on the text tab on the property panel. Next, select your brand kit font in the font picker. 

An image of a user editing the font using the brand kit font.

You can also edit the color of your text with your brand kit color palette in the text tab. Click on the color button.  

An image of a user clicking on the color palette button.

Select your brand kit colors. 

An image of a user selecting the brand kit color.

For more help, check out how to use brand kit in Clipchamp.

Who can use Clipchamp’s brand kit? 

The brand kit feature is exclusive to Premium plan subscribers who are looking to enhance their video with customized fonts, logos, and color schemes.

Perfect for creators

Adding the brand kit to your social media videos like TikTok, YouTube, and Instagram makes your content recognizable and consistent on your profile or channel. Viewers and potential brand sponsorships can also quickly find your video content by seeing your logo, unique font style, and color schemes on every video. 

Ideal for businesses

Using the brand kit to create a consistent look and feel can build your customer's trust and deliver clean, consistent, memorable marketing videos. You can also use brand kits to ensure all employees are on the same page. By creating a brand kit, your team can save time by accessing the correct fonts, colors, and logos all in one place.

Frequently asked questions

Can I create more than one brand kit?

Yes. You can create one brand kit per space you work in. That means you can have one kit for your personal space and one brand kit for each of the teams you create.

Is there a limit on how many fonts, colors, and logos I can upload to my brand kit?

No, there is no limit. You can upload unlimited assets to your brand kit, but we suggest less is best.

Does the brand kit apply to my videos automatically?

Currently, you'll need to select fonts, colors manually, and logos from your brand kit to apply them to your videos. We hope to make these even easier to apply in the future.

Optimize your branding and create consistent content with unique fonts, color schemes, and logos in Clipchamp. To further enhance your videos and editing skills, check out what’s new in Clipchamp updates.

More from the Clipchamp blog

New! AI video editor in Clipchamp

September 21, 2023
Say hello to the AI video editor in Clipchamp. Unleash your inner director with the…

New and improved: 12 exciting Clipchamp updates you’ll love!

April 28, 2023
Team Clipchamp is always innovating to make your video editing experience easier…

New! Royalty-free music in Clipchamp

February 29, 2024
Whether you’re creating a fun montage video , cinematic masterpiece, or vlog for…

Start creating free videos with Clipchamp