Video Editing

How to make a YouTube intro video

Updated July 28, 2022
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Image of a laptop and smartphone with a YouTube intro video on the screen.

Want to add an on-brand and recognizable intro to your YouTube videos? Grab the attention of your viewers, create a great first impression, and express your channel’s personality, name, and brand with a professional YouTube intro video. 

Whether your intro clip starts off your YouTube videos or plays after the teaser clip, YouTube intro videos can be a valuable tool for any creator. Read on to learn how to make a YouTube intro video with Clipchamp's free online video editor.

Elements of every good YouTube intro video

A YouTube intro video is a short video that captures your viewers’ attention by showcasing your channel’s personality, branding, genre, mood, and style. YouTube intro videos usually include: 

  • Memorable background music

  • Text and titles 

  • Stickers and GIFs

  • Emojis

  • Subscribe buttons

What are YouTube intro video dimensions and size?

YouTube intro videos are widescreen 16:9 aspect ratio and in an MP4 video format. We recommend exporting YouTube intro videos in the highest 1080p video resolution for the best possible quality for YouTube.

How long should a YouTube intro video be?

We recommend creating YouTube intro videos that are 5 to 10-seconds to keep subscribers and viewers engaged. Feel free to create an intro video longer than 10 seconds, but the longer length might contribute to decreasing viewer rates.

What information and text should be in a YouTube intro video?

Every good YouTube intro video usually includes beneficial information for subscribers and viewers. Add any short important text that you feel is necessary from the video titles, episode numbers, your YouTube channel name, and social media handles. Keep your informative text in a consistent format and branding style.

How to personalize a YouTube intro video with branding?

Personalizing your YouTube intro videos with your branding can make videos more recognizable and memorable for viewers, and help your videos stand out from your competitors. All you have to do is add your brand's logo, aesthetic, color scheme, style, font, royalty-free music, and even a voiceover. Effortlessly keep your YouTube videos consistent by adding specific colors, fonts, and logos with Clipchamp's brand kit.

How to make a YouTube intro video

If you’re stuck for ideas or have never created a YouTube intro video, start with one of Clipchamp’s ready-to-use YouTube templates.

Step 1. Select a YouTube intro video template

Select a YouTube intro video template from the editor's homepage. Click on the YouTube category and scroll through the different templates. Select the template of your choice, then the editor will automatically open.


In the editor, click on the Templates tab on the left sidebar. Click on the YouTube collection. Scroll through our ready-to-use YouTube templates.

Click on the green + button to add the template to your timeline. You can also click on the template preview to launch a pop-up window with more options, then Add to timeline.

Step 2. Edit the YouTube intro video template

Personalize YouTube intro video with text and titles

Click the text on the video preview to edit the title. A green textbox should appear around the text. Click on the Text editing option above the video preview. In the textbox, edit the text and add your YouTube channel name or video title. You can also change the font and alignment of the text. You can also duplicate the text to add more than one textbox.

Edit the YouTube intro template color scheme

If the text, background, or graphics don’t match your YouTube branding colors, simply edit the colors. Click on the element on the timeline you would like to change the color of, then click on the Colors tab above the video preview. Select a default color, type in an exact color code, or select from the color pallet.

Select different royalty-free background music

If you don’t like the stock background audio in the template, swap it out for a different track. Click on the Music & SFX tab on the left sidebar, then search through the collections. Drag and drop the stock audio onto the timeline where the existing audio is to replace. You can also use personal royalty-free audio. Just upload it to the Your media library.

You can also add special YouTube sound effects like pops, pings, and clicks. Check out the SFX tab, then drag and drop your sound effect onto the timeline.

Step 3. Add your YouTube logo or watermark

Click on the Brand kit tab on the left sidebar. Either add a logo to the editor by clicking on the Add logos button or drag and drop your logo onto the timeline above other clips. Edit the opacity of the logo to create a watermark under the Transform tab. Make sure your logo is the same time duration as the entire YouTube intro video.

If you don’t want to use the brand kit feature, you can upload a regular image file to add to your timeline as well. Just make sure your file is saved as a PNG with a transparent background.

Step 4. Add YouTube GIFs or Stickers 

Add a GIPHY sticker or GIF to your YouTube intro video. Click on the Graphics tab on the left sidebar, then click on Stickers or GIPHY. Drag and drop the sticker onto the timeline, then resize or crop it freehand using the video preview editing tools. Add YouTube-related stickers like subscribe graphics, thumbs up, bells, and more.

Step 5. Export your YouTube intro video

Click the purple Export button in the top right to save your YouTube intro video. Select from 480p, 720p, and 1080p video resolutions. We recommend saving in our HD 1080p video resolution suitable for YouTube. Save your YouTube intro video to your computer or to one of our saving integrations like YouTube and OneDrive.

What’s the difference between YouTube channel trailers and intro videos?

YouTube channel trailers and YouTube intro videos can sometimes be confused, but they’re actually quite different. A YouTube channel trailer is a short video that introduces your entire channel, showcasing your personality, genre, interests, and what subscribers can expect from you. A channel trailer lives in YouTube Studio and shows viewers a video on your YouTube channel homepage. Both YouTube channel trailers and YouTube intro videos can include similar elements like quick snippets of video previews, on-brand text, background music, and logos.

How to set up your YouTube channel trailer

Follow these steps to upload your YouTube channel trailer to YouTube Studio. 

  1. Sign in to YouTube Studio

  2. From the left menu, click on Customization, then Layout

  3. Under Video spotlight, click ADD and select a video for your channel trailer

  4. Click Publish

Easy video tutorial

Frequently asked questions

Does YouTube have an intro maker?

No. YouTube Studio doesn’t have a YouTube intro maker. Create eye-catching YouTube intro videos with Clipchamp’s online intro maker.

Is it okay if my YouTube intro video is 30 seconds long?

We recommend keeping your YouTube intro video between 5 and 10 seconds. Viewers and subscribers might lose focus or click exit if your YouTube intro video is longer than 10 seconds.

How often should I change my YouTube intro?

Edit YouTube intro videos as many times as you would like. If you’ve updated your YouTube aesthetic, branding, or created a new theme, feel free to create a new YouTube intro video as well. Family channels often update YouTube intros, especially as their children are growing or their family is extending.

Now that you know how to make a YouTube intro video keep reading to learn more about how to make a YouTube outro video to add to end cards. Save valuable time and money by using one of our ready-to-use YouTube intro video templates in Clipchamp’s online video editor.

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