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From the nostalgic charm of cottagecore to the effortless vibe of normcore, video aesthetics can easily express your individuality and passions, while resonating with viewers. Within seconds, connect with your audience and tell your brand’s story using a specific TikTok aesthetic, just like 61.2% of marketers do.
Read on to explore trending subcultures, lifestyles, and aesthetics on TikTok. Learn how to replicate these aesthetics with filters and effects for free with Clipchamp online video editor.
1. Y2K
The Y2K aesthetic taps into the playful, tech-obsessed vibe of the late 90s and early 2000s, bringing back iconic trends that defined the era. Popularized on TikTok by Gen Z and Millennials, this style features everything from low-rise jeans and Bratz dolls to bubble-gum pink hues and velour tracksuits.
Using the VHS effect you can recreate the Y2K aesthetic in your videos. Also add the film grain effects and light leaks found in the content library to achieve a nostalgic, retro look.
2. Coastal grandma
The coastal grandma aesthetic brings a breezy, beachside elegance with a cozy, minimalist twist. Think striped sweaters over crisp collared shirts, bucket hats, and flowy maxi skirts. These videos often feature soft beige and beachy tones that exude a sense of calm and luxury. There is no need to live by the ocean or have a hefty budget—this look is about using subtle details to channel the coastal vibe.
You can easily create this sophisticated aesthetic with the green screen effect and filters like golden and cool coastline. Try out these audio editing hacks to bring the coastal grandma vibe to life.
3. Cottagecore
The cottagecore aesthetic has taken TikTok by storm, celebrating a romanticized, nostalgic view of countryside life. Rooted in 19th-century farm-inspired charm, cottagecore is known for its floral patterns, vintage decor, and peaceful, nature-centered visuals that evoke a simpler, dreamier time.
Effortlessly bring this aesthetic to life using on-theme royalty-free music, adding soft, enchanting audio tracks to enhance your videos. Just merge your clips, add a filter like pastel dreams, layer in music, and share directly to TikTok for a seamless, vintage-inspired vibe.
4. Romcom core
Romcom core brings back the charm of iconic romantic comedies, channelling iconic moments like Kate Hudson's floral A-line dresses and cardigans to Alicia Silverstone's unforgettable yellow plaid co-ord in Clueless. This TikTok aesthetic blends Y2K trends with ‘90s nostalgia, serving a look that’s timelessly romantic and endlessly fun.
To achieve this aesthetic, experiment with color correction and video enhancing tools to create warm, dreamy tones, and a soft vintage feel. Try adding background music and subtle sound effects for that extra spar – think swoon-worthy, cinematic moments. For more tips, read how to perfect your aesthetic with filters to create that romantic-comedy vibe.
5. Minimalism
When it comes to minimalist TikTok aesthetics, the phrase 'less is more' truly shines. The video style emphasizes simplicity, with clean lines, soft colors, and a focus on natural light. Minimalist videos often showcase calm daily routines, organized workspaces, and a sense of tranquillity.
To bring this video theme to life, experiment with the ‘mono’ filter in the filters tab for soft, neutral tones to highlight simplicity without distraction. Whether you’re sharing a morning coffee ritual or a clean desk setup, minimalism captures the beauty of essentials. Create on-brand social media content that reflects a clean, cohesive look, especially with the brand kit tool for consistent logos and colors. Additionally, batch exporting videos helps maintain a steady flow of content, so your minimalist style can shine across multiple posts.
6. Anime-inspired
If you find yourself captivated by the colorful, expressive worlds of Japanese animation, the anime-inspired TikTok aesthetic is calling your name. With vibrant colors, bold contrasts, and effects reminiscent of hand-drawn anime, this style brings a touch of fantasy to everyday moments.
Use the video enhancer to make colors pop, adding an anime-like vibrancy that transforms your footage. No matter if you’re capturing an outdoor adventure or creating scenes that echo your favorite anime, your edits will feel like they’re leaping off the screen. For added flair, choose from our animated stickers and sound effects to craft a truly immersive anime experience.
7. Cyberpunk
The cyberpunk TikTok aesthetic is perfect for those drawn to futuristic vibes, neon-heavy visuals, and tech-inspired scenes. This style thrives on high-contrast imagery with dark backgrounds, capturing a world where glowing cityscapes meet edgy, dystopian themes.
Bring this aesthetic to life by using the neon glow effect to enhance vibrant video colors and accentuate neon elements. From showcasing a bustling urban setting or creating a tech-inspired edit, cyberpunk visuals instantly make your content feel dynamic and futuristic. To complete this specific voice effect, explore the artificial voices within the AI voiceover to immersive scenes that transport viewers to a cyberpunk world.
8. Fairycore
Blending elements of cottagecore, fairycore embodies whimsical, fairytale-inspired vibes with soft, airy touches. Imagine flowy skirts, wispy hairstyles, and a dreamy color palette of pastels and neutrals, creating a carefree and chic look. This aesthetic, which gained popularity on Tumblr, has blossomed into a TikTok favorite – and even made its way into wedding inspiration.
With Clipchamp features like animated stickers, magical sound effects, and delicate overlays, you can easily transform everyday footage into a scene straight out of a fairytale. To perfect the fairycore look, explore our tips on adding unique filters to videos, using sound effects for immersive videos, and editing for storytelling aesthetics.
9. Royalcore
Drawing inspiration from the opulence of Marie Antoinette and the elegance of Bridgerton, the royalcore aesthetic captures the grandeur of old-world aristocracy. Think lavish ballgowns, pastel pink tulle, silk gloves, and delicate pearls – this style brings a regal flair to your feed.
With soft fade transitions between clips, VHS effects, and old-school text styles, vintage-styles, transform any modern footage into a royalcore dreamscape.
10. Normcore or clean girl
With minimalistic fashion, dewy makeup, and effortlessly chic lifestyle, the clean girl aesthetic, also known as normcore, is a popular TikTok trend. Inspired by young models like Bella Hadid, this style emphasizes simplicity and authenticity.
To achieve the clean girl look in your videos, try splitting your footage into short clips, merging them seamlessly, and adding a natural voiceover to create a relatable mini vlog.
Frequently asked questions
What aspect ratio should a TikTok video be?
Create all TikTok videos is portrait 9:16 (vertical) to ensure your video fills the mobile format dimensions.
Can I add a filter and effect to the same TikTok video?
Easily add both filters and effects to the same TikTok video in Clipchamp video editor. Combining these features can enhance the mood and visual appeal of your content.
What video resolution is the best for TikTok?
For the best quality, export videos in 1080p HD video resolution. This video resolution ensures your content appears crisp and clear, capturing details even on larger screens.
How can I edit a TikTok video in the Clipchamp video editor?
You can easily edit and upload TikTok videos with Clipchamp video editor. Check out our ultimate guide to TikTok and start creating stunning content in minutes.
Create TikTok videos that are trending, on-brand, and aesthetically pleasing with Microsoft Clipchamp, or download the Clipchamp Windows app today.
