Video Marketing

How to Write the Perfect YouTube Video Description

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How to write the perfect YouTube video description

Check this: YouTube is second only to Google as the world’s most popular search engine. With a user base well over the one billion mark, YouTube is a must for generating visibility for your brand. 

YouTube descriptions can make or break your latest upload. It’s not just about spelling and grammar, it’s about SEO, keywords and tags too.

In this blog, we’ll break down the art of YouTube descriptions and how to optimise your channel for internet greatness! After all, SEO = eyeballs… Read more on proverbial trees falling in forests and that all-important SEO strategy here.

But first, what is a YouTube description?

There are two types of YouTube descriptions:

YouTube channel descriptions

A YouTube channel description is located under the ‘About’ section. Its purpose is to tell visitors more about you - and it often doesn’t get the loving attention it deserves.

YouTube video descriptions

A YouTube video description is the text below each of your videos. These little text nuggets help viewers find your content and decide whether to watch it.

When given a little love, YouTube descriptions can boost your channel’s SEO, subscriptions, view counts, and watch time. 

What is a YouTube description?

So, how do you craft descriptions that work? Here are some helpful practices to get you on the right track:

YouTube text formatting

When it comes to the many videos you upload, creating a ‘description format’ makes it easier to knock out quick and efficient descriptions without missing out key information. 

Here’s what you’re going to want to include

  • Write a short video description. Use relevant keywords and keep it under 3 lines so it appears above the fold.

  • Include links to any resources mentioned in the video.

  • Ask the viewer to subscribe.

  • If your video is longer or covers a few different topics, add ‘chapters’ easy navigation.

  • Link to your social media channels and your website.

YouTube description template

You can even set up a default description to include settings, category, titles and basic metadata to be automatically added to the description of each video. This will save you time cut and pasting repeat info such as your social links, however, be sure to make each video description (especially those first 3 lines) fresh and unique in order to generate the best results.

How do I add a description to my YouTube channel?

It’s easy … follow these 10 simple steps: 

1. Go to

2. Sign in.

3. Click your thumb image at top right corner of the page.

4. Click the Creator Studio button.

5. Click the ‘view channel’ link.

6. Go to the ‘About’ section of your YouTube channel.

7. Click the ‘add channel description’ button.

8. Tell your users what your channel is all about (i.e. your awesome description).

9. Click ‘done’.

10. Click ‘view as public’ to see how it appears to other YouTube users.

How do I add a description to my YouTube channel?

YouTube keywords 

Keywords help viewers find your videos and your channel more easily through search. YouTube’s algorithm places a lot of importance on the keywords in your About page. Choose well!

How to choose the best keywords for YouTube

Get specific

Choose 1-2 keywords that best describe your content to harness search traffic to your video. Include these in your video description (in the first 2 sentences) and title to increase its likelihood of ranking in potential viewers searches.

Tip: Unsure which keywords will help you stand out? Use Google Ads Keyword Planner and Google Trends to get the ball rolling.

Rinse and repeat 

Repeating your keywords lets YouTube know a particular term is relevant to your video or channel. For best results, use the keyword 2-3 times but no more to avoid keyword stuffing.

Get complementary 

While we wouldn’t usually suggest copying your competitors - when it comes to keywords, it’s recommended! Harness the power of metadata to get into YouTube’s ‘suggested video’ algorithm - it’s generated based on videos that viewers may be interested in watching next (aka yours!). As you write, browse popular videos on the same topic and include some ‘related keywords’ from those descriptions to add into your own, says Jeff Richards, Head of Content.

How to choose the best keywords for YouTube

Aside from killer keywords, what should I write in my YouTube channel description?

Good question.

Here’s where you want the personality of your channel to come through. You’ve got up to 5000 characters - but focus on the first 125 characters (those ‘above the fold’ mentioned earlier).

Tips on writing your YouTube Channel Description

  1. Tell viewers what to expect. Aka say no to clickbait! If your content doesn’t match up with your description it’ll damage your search rankings (and your cred!)

  2. Know your audience. Use language your viewers will ‘get’. 

  3. Give it up, top. Incorporate keywords in an harmonious way, not as a list.

  4. What’s going on below (the fold). This is where your links and metadata live, hopefully the viewer clicks ‘show more’ to get the goods. 

  5. Be real. You want clickable descriptions that offer the viewer a chance to learn something new or offer a benefit. 70 percent of millennial YouTubers use videos to learn new things

  6. Include CTAs. Ask your viewers to subscribe, comment and like your content.

Description examples

Here are some winning YouTube description examples.



Yoga with Adrienne

Yoga with Adriene

Unbox Therapy

Unbox Therapy

Good tags for YouTube

Hashtags are an easy way to help viewers find your content - just don’t go overboard!

3 different ways hashtags can be displayed on YouTube

  1. In the video description. YouTube allows up to 15 hashtags.

  2. Above the title. YouTube displays the first three hashtags you enter in the description.

  3. In the title. This way no additional hashtags will be displayed above the title.

Our YouTube tag tips

  • Stick to 15 hashtags or less, or YouTube will ignore them altogether. 

  • Make them relevant to your video - you know, like your brand name, related topics, and your location. 

  • Find #inspo by searching trending hashtags on YouTube with the help of a ‘tag explorer’.

Ready to write?

So there you have it, now you know why descriptions count, you can craft perfect YouTube video descriptions. Let us help you get the editing down pat too.

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Written by Rachel Surgeoner on July 14, 2020
About the Author

Rachel Surgeoner is a lifestyle writer and good food enthusiast. When not researching the latest video and social media trends for Clipchamp, you'll find her either in the kitchen whipping up a batch of homemade pasta or tending to the backyard veggie patch.

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