With over 2 billion monthly active users, one of the most powerful features YouTube has to offer is its instant subscriber feedback. From comments to like (and dislikes!), there are many ways creators can interact with their subscribers and see how they’re liking their content to increase engagement and click-through rates.
Most creators are still unfamiliar with a new underrated YouTube hack to boost your channel’s engagement. Drum roll, please… YouTube polls.
Poll cards can turn a regular video into a powerful subscriber feedback tool for creators. How? This blog will give creators an insight into what YouTube polls are, why they’re so important and how to create insight-driven videos with Clipchamp.
What are YouTube polls?
A YouTube poll card is an online poll created by the YouTuber to share viewers opinions and responses. Results can be shown in real-time to the creator and the audience. Created through the YouTube card system, polls are an easy way to gain knowledge and use it to your advantage.bA YouTube poll can help creators bridge the gap between brands and customers without using an external page or survey.
If you’re a home chef, your target audience of home cooks could need help with no-bake recipes. You can make polls to understand what ingredients they have in their pantry right now. Based on what they vote, you can create your next YouTube video about that key ingredient.
If you have an educational platform, your target audience of students could need help with writing an essay. You can make a poll to understand which aspect students need most help with and convert the highest upvoted answer into your next YouTube video.
YouTube poll requirements
Not everyone has the luxury to create a YouTube poll. Creators will have to fit into specific criteria to be able to use this free feature. YouTube channels must have gained 1000 subscribers or more and are not set on the “Channel for kids” setting.
The only requirements for viewers are they must be logged into a YouTube account to be able to vote. Mobile users must be using the YouTube app for Android and iOS.
How to create a YouTube poll?
Go to YouTube Studio > Video Manager.
For the video you want to add a poll too, click Edit.
In the top tab bar, click Cards.
Click Add card.
Next to the Poll option, click Create.
Add your poll’s title.
Create the card and adjust the start time for the card teaser.
Click Create Card to finish.
Once your poll is live, creators can share the video with the attached poll on social media to potentially gain double the engagement and exposure.
Top reasons YouTubers should use polls
Let’s take a look at ways creators can use poll cards to engage with their audience.
1. Your audience can guide your video content
If creators are unsure what to post and the type of content that their viewers want to see, polls will be your new best friend. Involve your viewers and give them video choices through polls. Not only does this give creators a vital insight into their viewers, but it always makes subscribers feel needed and valued.
Remove the headache of scrolling through the comments section on each video. Polls will give you instant feedback in seconds.
2. Start conversations
YouTube polls are great for feedback but they’re not just for getting instant answers. Creators can ask specific questions to their viewers via the poll in hopes to spark conversation and discussion in the comments section. The more comments your videos get, the higher chance they are to feature on the YouTube recommended page (amongst other factors).
3. Insight into upload schedule
Creators can ask their viewers direct questions on what days they prefer to watch videos. Choosing upload days that work best for viewers can boost engagement. Simple, but effective.
4. Educational purposes
Educational channels like external virtual learning can use polls to see what content viewers are struggling with and where they need extra help understanding.
A poll is completely anonymous so viewers will not feel like they can’t participate to spare embarrassment.
5. Interact and have fun with your subscribers and audience
Polls don’t always have to be serious questions. Creators can have fun interactions with their audience through interesting, different questions to gain attention. Try and get viewers to show emotion and engage in the conversation.
The more interaction you have with viewers, the more subscribers you will gain. This is a great way for viewers to feel as though they are friends with the creator and connect on a personal level.
Re-engage subscribers on past content
Consider using polls as a tool to redirect viewers to past and older video content to gain more views. New subscribers might not be familiar with all of your content, so polls can lead them to watch more.
Don’t be afraid to get creative. Polls are an essential tool to help creators gather information, interact with subscribers and guide the future of your channel.
Receiving feedback from your viewers will give you an insight into what content is working, and what content you should avoid creating. You can also check out analytics for other channels.
YouTube polls increase viewer engagement
Increasing Channel engagement through YouTube polls is one of the easiest and most effective strategies creators and small businesses can adopt. It’s completely free.
Gather feedback and guidance from your audience and subscribers to take your YouTube Channel to the next level. If you want to find out more on how to increase engagement on YouTube check out this guide to YouTube shorts for some amazing video ideas.
Create your next YouTube video today and share it directly on YouTube using our online video editor.