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How to see YouTube Analytics for other channels

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Being original is important for any YouTuber and creator but when you’re trying to grow your channel in a crowded niche or video category, a little bit of competitor research can help accelerate your channel’s growth.

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This blog will help creators on how to see YouTube Analytics for other channels using free-to-use or subscription-based apps, as well as how to use this information to their advantage. 

How to see YouTube Analytics for other channels

Having access to competitor YouTube Analytics can help grow your own YouTube channel, and personal brand. YouTube Analytics collects data from competitor accounts, specific video and subscribers. 

As a creator, you’ll be able to find out the best time to publish a video, how to increase engagement of your subscribers and the interests of the audience by viewing other channel analytics. Whether you're building your credibility in a specific market or are an affiliate marketer looking to make money on Youtube, these insights will help you optimize your content.

To see other YouTube channel statistics such as average view duration, watch time, click-through rate, audience retention and target audience, you'll need to use a third-party YouTube Analytics tool. Creators can’t technically view YouTube Analytics for other channels within YouTube Studio. Here are some tools that can help you

1. YouTube Analytics tool - Tubular Intelligence

Tubular can tell you what the world is watching, right at your fingertips. From seeing what’s trending on YouTube to the highest-watched videos, creators can analyze their own channel as well as their competitors. 

Tubular can even tell you what videos and creators your subscribers are currently watching, grouping them into genres. This comprehensive video intelligence platform is a great online resource that creators need to take advantage of. There are paid and free payment plan options.  

2. YouTube Analytics tool - BuzzSumo

One of the newest additions to the YouTube Analytics game, BuzzSumo, has become a popular choice among the sea of YouTube creators. Buzzsumo finds video ideas for you based on what’s trending with keyword research. This function is available for your personal channel, as well as specific YouTube channels, to see what their most popular and least popular videos are. There are paid and free payment plan options.  

3. YouTube Analytics tool - Social Blade

If you’re looking specifically for insights into subscriber behavior and views, Social Blade is good tool. All you have to do is type in your channel name, or your competitors, and get stats on subscribers, views and the channel overall ranking in a category. Find out how your competitors are performing and what they’re posting. There are paid and free payment plan options.  

4. YouTube Analytics tool - Popsters

Popsters is a tool focused on content analysis. It helps collect, analyze and find statistics on any channels' engagement rate, likes, comments, and more, among channel and keyword-specific videos. Besides charts and metrics, the video feed can sort and filter videos to extensively analyze which videos performed better. All this data can help create better quality content.

How to view your own YouTube Analytics on YouTube Studio

YouTube Studio app has everything you need to know about your YouTube channel insights. From viewing how well a video is performing to subscribers gender and location, YouTube Studio is the one-stop-shop for YouTube Analytics. 

Step by step guide to YouTube Analytics on YouTube Studio

Step 1. Open the YouTube Studio app. You will be taken to your dashboard.

Step 1. Open the YouTube Studio app. You will be taken to your dashboard.

Step 2. Click on the Analytics tab. 

Step 2. Click on the Analytics tab. 

Step 3. Under Analytics, scroll through Overview, Reach, Engagement and Audience. 

Step 3. Under Analytics, scroll through Overview, Reach, Engagement and Audience. 

Level up your video content with YouTube Analytics

Now we know how to find competitors' YouTube Analytics, so the next step is to put this information into practice. 

YouTube Analytics is a gateway for creators to see what video content is working, and which genres are epic fails. If your competitors are reaching thousands of viewers and are forever gaining subscribers, they must be doing something right. 

Take notes on which videos are popular among their specific demographic, and develop your own content based on what works for them. The statistics that you see should be purely for inspiration only, making sure to give credit when credit is earned. Don’t plagiarize popular creators to grow your audience. 

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To give you an idea, let’s imagine you’re a beauty guru and have your own YouTube channel. A new eyeshadow pallet is trending all over YouTube, with fellow creators receiving huge numbers of subscriber interaction on their latest review and reaction videos. Head over to your YouTube Analytics tool and see what time they posted, who’s watching, how long the watch time is and checkout the click-through rate. This specific video information can give you the inside scoop you needed to create videos inspired by the original creator. 

For further information on the benefits of YouTube metrics, head over to read how to use YouTube Analytics to publish better videos

FAQ 1: Are creators notified if I check out their YouTube Analytics?

No. If you use any of the third-party YouTube Analytics tools we've suggested above, the competitor creator will not be notified that you have viewed their dashboard. 

FAQ 2: Will viewing competitor channel YouTube Analytics help me get more subscribers on YouTube?

Potentially, yes. 1 billion hours of YouTube is watched daily around the world, so the world is your oyster once you start creating and posting highly watchable content. That’s why you should rely on YouTube Analytics to give you the information you’re looking for such as which videos are popular with your competitors. Using this, you can try to create an even better video with your own twist. If they’re doing a giveaway competition, you can do a giveaway too, but make it that little bit extra. YouTube advertising may also be an avenue to go down to gain more subscribers.

Plan during pre-production, do your research by watching competitors’ videos and take notes. Don’t copy exactly what they do, just find a more creative way to do so. Take a look at our tips on how to vlog in 2021 blog and focus on consistency to grow your brand. If you already have a website, you can use a website visitor identification to learn more about your target audience too.  

FAQ 3: What do social media engagement metrics mean?

Feeling a bit envious of creators who have millions of subscribers? A really important thing to check is if their audience is really as engaged as you think they are. Social media engagement measures the success of your engaged audience, not just how many followers you have. There’s no point in having an extremely large number next to your YouTube channel if your subscribers aren’t even watching your content. Video views and subscribers are just as important as each other. 

Watch time, click-throughs, comments, likes and shares are all extremely important metrics to understand. To learn about YouTube metrics, head over to read what do social media engagement metrics mean

Ready to level up your YouTube content?

You’ve got nothing to lose...just lots to learn! Check out other channel YouTube Analytics and take a peek into their stats. It’s worth viewing YouTube Analytics of competitor channels. 

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Written by Christie Passaris on June 14, 2021
About the Author

Christie Passaris is a freelance writer by day, and fashion designer by night. While she enjoys creating iconic looks and teaching others about Clipchamp's latest features, her true love is for her dog, Billy the Beagle.

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