Video Marketing

TikTok vs YouTube—Which is better for creators?

Posted November 15, 2021
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With YouTube generating billions of daily video views, and TikTok taking over the internet by storm, which video-sharing platform is better for creators? Let’s find out through our TikTok vs YouTube comparison. 

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There’s no surprise YouTube is the number one video-sharing platform in the world. Boasting its 2.2 billion monthly users, it’s the one-stop platform for all things entertaining. But since the launch of the fun mobile app TikTok, YouTube might have a competitor on its hands. In just 3 years, TikTok's annual users skyrocketed from 133 million to 1 billion. Let’s dive into the differences first.

TikTok vs YouTube: what’s the difference?

Firstly, let’s talk about TikTok vs YouTube. They’re alike in many ways, but also have a lot of unique differences. 

What is the social media platform TikTok?

TikTok is a global short-form video-sharing app that allows users to create and share videos on absolutely any topic. The app was launched in 2016 by Chinese technology company ByteDance but had a couple of different names before it became TikTok. One of those being “Douyin” and had over 100 million users within the first year, and one billion videos viewed per day. In 2017 TikTok hit the international market and became the number one downloaded app in many different countries.

But when compared to YouTube, TikTok is more of a do-it-yourself video-sharing platform. Users can spark creativity and create their own vertical 9:16 aspect ratio short video clips in the mobile app. They can also star in short clips, slow down or speed up time, add music, and use augmented reality without having to leave the app. The social media platform allows content creators to express their artistic side. 

TikTok’s popularity was formed when users realized their joy for creating video memes and following viral trends like the hashtag bottle cap challenge, or hashtag passing the phone challenge. Simplistic challenges and trends seem to be on the rise, and people can’t get enough of them. 

TikTok videos can be easily made and directly exported to TikTok using Clipchamp’s free online video editor.

What is the social media platform TikTok?

What is the video-sharing platform YouTube?

YouTube is the second most-visited site in the world, so there’s no surprise it's the number one video-sharing platform. Founded in 2005 by three former employees of the American e-commerce company PayPal. With the idea that ordinary people would enjoy sharing their home videos, the company went from 30,000 visitors a day to 25 million views a day in under a year. 

Unlike TikTok, users go to YouTube to watch more lengthy videos that showcase videos including gaming, past newsreels, ASMR, music videos, podcasts, science, crime documentaries, sports, funny animals, how-to tutorials, cooking classes, and so much more. Whether you’re after a laugh or to be educated, YouTube has it all

Creators can produce widescreen 16:9 videos and upload them to their YouTube channel, as well as vertical 9:16 videos for YouTube Shorts. Long-form videos can be up to 15 minutes in length, with verified accounts having no video length maximum. Just like TikTok, creators can share absolutely anything they desire on YouTube (as long as it fits into YouTube’s guidelines) with the whole world. YouTube gives creators flexibility so that they can film, share, and find fandoms depending on the way they would like to create content. 

YouTube videos can be easily made and directly exported to YouTube using Clipchamp’s free online video editor.

What is the video-sharing platform YouTube?
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TikTok vs YouTube

1. Watch-time and length

One of the most significant differences between YouTube videos and TikTok videos is the watch-time.

TikTok has a maximum of 60 seconds per video upload. Giving creators a minute to fit in brand messaging, a call to action, message, and main content. It might be difficult for content creators to fit everything in a 60-second video, meaning they’re likely going to have to create more video parts. 

On the other hand, YouTube has the longest watch-time out of all video-sharing platforms. YouTube favors long video content as it means creators have more time to tell their story, showcase a product, or tutorial in action. Creators can post up to 15-minute YouTube videos, and if they’re verified creators, there is no limit. 

2. Audience

To determine which social media platform is best for creators, you’ll have to break down TikTok vs YouTube’s target audiences. 

TikTok has taken over the way people of all ages communicate, but especially 60% of users between the ages of 16 and 24. The video-sharing app popularity amongst Generation Z might have something to do with the founders of the app who originally chose their target audience to be under 18. 26% of TikTok users are aged between 25 and 44, with 80% aged between 16 and 34. TikTok understands content creators want to produce videos immersively and quickly, better than YouTube.  

YouTube has over 2 billion users, so it’s safe to say their demographic isn’t limited. 57% of YouTube's global users are male, and 44% are female. The video-sharing giant has quite a wide range of age groups though. 95% of users are between 18 and 29 years old, 91% of users are between 30 - 49 years old, and 49% are 65 plus. Depending on who your target audience is will determine which social media platform is best for you. 

3. Affiliate marketing and video ads

Can you make money on TikTok and YouTube? Yes. Content creators are most likely looking to make a bit of extra money from YouTube and TikTok. From YouTube ads to affiliate links on TikTok videos, creators can leverage their social network and make real money in just a few taps.

Whether your YouTube channel has a large or small subscriber count, brands are always on the lookout for new YouTube marketing opportunities. Subscribers trust creators’ opinions and can learn about new products faster than ever before. Creators can generate revenue by adding affiliate links for products or services in uploaded content and sponsored videos. YouTube pays creators directly their earnings through the YouTube ad revenue. Just as long as their YouTube videos are monetized. YouTube’s long-form video content allows creators to share beneficial information about new products, create in-depth tutorial videos and honest reviews. 

TikTok has a similar affiliate marketing technique to YouTube. Brands can sponsor TikTokers to post tutorials, review videos, and unboxings. Users can also gift creators stickers through the mobile app. TikTok creators can also earn money directly from the app using TikTok’s Creator Fund if their TikTok profile has over 10,000 followers, and has accrued at least 100,000 video views in the last 30 days. 

4. Music

Using background music on both YouTube videos and TikTok videos is a popular editing technique. TikTok lets creators add personal music, use other creators' sounds, or popular artists' songs. There are no limits when it comes to sounds or music on TikTok. But YouTube’s music rules are a lot more strict than TikToks. Audio tracks must be royalty-free, or permission from the artists is required. 

5. Sharing

YouTubers can choose from Public, Unlisted, and Private visibility options for any video upload. Once creators have published their YouTube video, it will appear on their YouTube channel, any folders it’s added to, recommendations page, and possibly even on the recommended sidebar. 

TikTok videos can either be posted directly to the creator’s TikTok account, or saved for future uploading in Drafts. Once uploaded, TikTok videos will appear on your TikTok profile, FYP, and on TikTokers accounts that have dueted your video. 

Both platforms have similar algorithms, so make sure to use keywords and hashtags to feature on the recommended page and FYP. 

6. Captions

When it comes to captions, both TikTok and YouTube have introduced auto-captions. Auto captions automatically generate subtitles, allowing viewers to read or listen to the video. Creators can use Clipchamp’s editor app to create auto-generated captions as well. 

7. Analytics

TikTok and YouTube both allow creators to view their accounts analytics, but YouTube lets creators view competitor analytics

8. Live streams

YouTube and TikTok both have live streams functionality available to all content creators. 

YouTube vs TikTok? You decide.

Creators can expect TikTok to become a much more popular video-sharing platform than it already is. But the YouTube universe is forever changing and expanding, with content becoming more educational, funnier, professional, and informative. TikTok can’t compete with YouTube, as they share entirely different videos. And we don’t think they want to either as TikTok is its own rising star. 

No matter which platform creators chose, YouTube vs TikTok, they both give opportunities to become successful content creators in their own unique way. Create professional-looking videos with Clipchamp’s free online video editor. 

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