Today, Instagram users turn to influencers for advice before they buy any product. If you’re a creator eager to start making money on Instagram as an influencer, Instagram video sponsorships are a great stepping stone to landing long-term brand partnerships.
Explore everything you need to know about video marketing and influencer marketing on Instagram, even if you have under 1000 followers.
What is an Instagram sponsor?
We’ve all most likely come across influencer marketing before on Instagram. From food subscription boxes to skincare products, influencers can promote absolutely anything they desire, as long as they’ve been selected and offered sponsorship. An Instagram "sponsored post" or "sponsored video post" is content that’s created and published by an influencer promoting a brand, product, or service. They typically receive some sort of compensation in return. An influencers’ sponsored video post can range from in-feed video posts, Reels, Stories, and even Live videos.
How to create a sponsored video for Instagram easily
It's easy to make Instagram ads and sponsored video posts with Clipchamp free online video editor. Use our customizable ad makers to create sponsored video content that stops the scroll with editable audio, captions, transitions, custom branding, and more.
With our free online text-to-speech generator, you can use artificial intelligence technology to turn your text into life-like voiceovers. Whether you’re creating an Instagram in-feed video using a screen recorder, tutorial Instagram Story, or showcasing a new fashion collection through Instagram Reels, Clipchamp’s in-browser editor has got you covered.
Easily change your video aspect ratio to suit any Instagram video upload, and save directly to your smartphone, computer, or one of our saving integrations.
Tips for getting Instagram sponsors
Let’s take a look at these top tips for scoring Instagram marketing sponsorships.
1. Determine what content you want to post
Before you start receiving any Instagram ad sponsorships, you will need to define your social media brand. Ask yourself the following questions:
Who is your target audience?
What content do you want to focus on?
What is your Instagram profile aesthetic or theme?
A successful influencer always has a distinguishable and unique profile theme that is recognizable when scrolling. Sponsored video posts should also be created with the same vibe and aesthetic. Your particular theme can also show brands who your target audience is and how well you would showcase their brand.
2. Post consistently on Instagram
Instagram influencers post twice a week to their profiles at the least. The more you post, the higher chance your profile has to be seen. Influencers batch create Instagram content to avoid forgetting to post. Take a look at your personal Instagram account’s insights. Determine what days are the most popular for views and likes, and which content has the most engagement, and let it guide your content strategy in the future.
3. Create a video resume or video portfolio
Brands are being sent thousands of emails daily and receiving twice as many Instagram direct messages. Stand out from your competitors by creating an eye-catching video resume or video portfolio instead. Showcase your personality, how you can promote their brand, and what you have to offer. Include a showreel of statistics and target audience, your followers, viewer, and like count.
4. Determine your Instagram rates
Brands want quick and easy-to-read email responses. When they’re offering you a deal or asking for your social media rates, have a rates portfolio ready to send. Bundle examples of your existing sponsored content, what you will offer, and any video and image content packages you can offer them. Be clear about the commission and what’s in it for you. Especially if it’s affiliate marketing. Your goal is to form a long-term relationship with the brand, not just make a one-time payment.
5. Make your Instagram account accessible to brands
If a brand likes the look of your profile and feels you’re the right influencer to represent their brand, they’ll need an easy way to contact you directly. Add your business email address in every social media description and bio. You can even link your business email address to your Instagram profile with a direct email button.
6. Make yourself visible to brands
One of the best ways to score a potential Instagram ad sponsorship is to create video content without being asked. Video marketing like review videos, Instagram Stories, and tagging the brand in existing content will give your Instagram account a better chance of being noticed. If the brand sees the dedication you’re putting in and you genuinely like their products, they’re more likely to repost your content on their Instagram page, and may even gift you their new collections in the future. It’s free advertising for brands to be recognized.
7. Keep up to date with Instagram updates
To be an Instagram influencer, you must stay relevant and on-trend. Make sure your video content is diverse and use all of Instagram’s features. You can even repurpose your Instagram Reel content and post the video on YouTube Shorts to generate more reach and impressions.
8. Seek brand approvals and accept feedback
Brands usually have a specific features list or a script they would like you to include in their sponsored video. Once you have created your sponsored video, save your video in a low-resolution draft form or share via a link with Clipchamp’s free online video editor to the brand. Accept any constructive feedback they give you. Communication is key.
9. Be friendly and respectful
Last but not least, let’s talk about manners. When working with brands, it is vital for you to not miss any deadlines, don’t be stubborn or pushy, and especially always be committed. The brand will treat you with respect, honesty, and loyalty, so you must match their expectations. Make sure to read and clarify the brief before you start creating any video content to avoid miscommunications.
10. Sign up with a PR agency (if you want)
Most aspiring Instagram influencers don’t have time to send thousands of emails a day approaching potential sponsorships. Instead, an influencer marketing agency saves you valuable time and finds leads for you. They can even help with structuring the sponsored video content with you.
FAQ 1. What’s the difference between sponsored posts and promoted posts on Instagram?
There are two types of sponsored posts and they’re easily confused.
A) Influencer sponsored video posts
An influencer sponsored post is content created by an influencer for a brand on request. It’s posted on the influencer’s Instagram profile with appropriate tags, hashtags, and promotions included. A brand usually compensates the influencer with their own money, gifts, or affiliate program.
B) Brand sponsored Instagram posts
Any business account on Instagram can sponsor their own Instagram content to generate more views, likes, followers, and engagement. All you have to do is go through Instagram’s sponsor steps, generate your target audience, then pay for a sponsored post. All sponsored posts will have the word “sponsored” under the Instagram name.
FAQ 2. How much does a sponsored video post cost?
Every influencer sets their rates based on how large or small their following is. If you have 100-500k followers, the average rate is between USD $500-$5 per post. If you have over 1 million followers, the average cost of an Instagram post is over $10k.
FAQ 3. Do sponsors have to include a discount code for influencers to share?
No. You don’t have to give influencers a discount code to offer their followers. Discount codes do entice followers to purchase from your brand, so it’s completely up to you.
Land Instagram sponsored videos in no time
Getting sponsored on Instagram isn’t easy. It takes a lot of dedication, hard work, and perseverance. But if you use our helpful Instagram marketing tips, your hard work won’t go unnoticed.
Create beautiful Instagram ad examples to show your potential sponsored with Clipchamp’s free online video editor.