Video Marketing

10 video ideas for Black Friday and Cyber Monday

Updated October 24, 2023

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Want to promote your Black Friday and Cyber Monday sale, but don't know what style of video to create? We've curated a budget-friendly list of professional video ideas you can create for free this sale season.

Read on to explore how you can showcase your limited time Black Friday or Cyber Monday offer through a promo video with Clipchamp.

10 Black Friday and Cyber Monday video ideas

1. Gift guide videos

With Christmas around the corner, promote your Black Friday sale as the perfect opportunity to save some money on Christmas gifts. Create a short gift guide slideshow with exclusive discount codes to share on social media. Just use royalty-free stock backgrounds and overlay animated text.

2. Sale ad videos

If you don't want to show your face in your promo video, or lacking video footage, easily create a discount ad for free with stock videos and motion titles. Combine your logo, brand colors, and signature font, with aesthetic backgrounds to share directly to TikTok.

3. Product demo videos

Capture your audience's attention this sale season while sharing valuable information about your product with a demo video. Using screen and webcam recordings, transitions, and the AI subtitle tool, you can make demo videos even faster.

4. Sneak peek videos

Make promo videos that share a little insight into your upcoming sale with a sneak peek video. Share video clips of what's going on sale, so your customers can plan where they would like to shop this Black Friday and Cyber Monday. Add background music and sale stickers to elevate your sneak peek video.

5. Gift with purchase videos

Entice your customers with a unique gift with purchase offer. Whether there's a minimum spend or specific products, offer a gift this Cyber Monday and tell your viewers on social media. Highlight a video or image of your gift, with a strong CTA so your viewers know where to purchase.

6. UGC review videos

If you don't want to create a video from scratch, promote user-generated content (UGC) made by your existing customers for an authentic review and promo. Whether these users are aspiring influencers or everyday creators sharing their opinions, organic content in the feed is ideal for promoting your brand this Black Friday. You can even share exclusive early discount codes to your UGC creators to entice them to spend and share with their followers.

7. Behind the scenes videos

Give your followers an insight into your Black Friday and Cyber Monday preparation with a BTS video. This style of video can include your warehouse, packaging, team member interviews, and what stock you have on offer. Add frames and borders to your video with background music to share straight to TikTok.

8. Countdown videos

Create a series of short countdown videos for your TikTok or Instagram Stories to generate the anticipation around Black Friday and Cyber Monday. These countdown videos can be shared daily to keep your viewers up to date. Just use stock videos, sound effects, and a countdown text box.

9. Customer testimonial videos

Share testimonial videos from your loyal customers to encourage new followers to purchase on Black Friday. Real-life success stories can be a unique and compelling way to promote your brand, while adding a Cyber Monday discount code in the video description.

10. Exclusive email deals

Encourage your followers to sign up to your exclusive Black Friday and Cyber Monday VIP email list with a compelling video. Exchange premium sale offers and benefits to your loyal customers using webcam video, merged with text, background music, and sale stickers.

For a full tutorial on how to easily make a Black Friday and Cyber Monday sale ad, check out our YouTube video.

Explore more ways to create engaging videos for social media with TikTok trends, and how to resize your videos for different platforms.

Start editing Black Friday and Cyber Monday ads today with Clipchamp for free or download the Clipchamp Windows app.  

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