Video Marketing

How to use Instagram’s Collab feature 

Posted October 27, 2021
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It’s time to celebrate! Whether you’re a content creator or business owner, collaborating on Instagram just got a whole lot faster and easier with Instagram’s new Collab feature.

Now Instagram users can co-author Feed posts and Reels in just a few simple taps. With both usernames in the post header, creators and businesses are more discoverable than ever. 

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Read on to learn more about how to use Instagram’s Collab feature. 

Instagram is now testing a new feature, ‘Collab’ and here’s why

The new Instagram Collab feature is changing the way we collaborate with fellow creators. Before the feature was released, many tagged Story posts, captions, Feed posts, and Reels would go unseen by followers. Why? Because users scroll through their newsfeeds and Stories quite quickly. People over the age of 25 spend more than 32 minutes a day on Instagram, with those quick scroll-through checks adding up. 

So, with the rollout of Instagram’s Collab feature, content creators are seen to be more discoverable than past traditional tagged Feed posts and Stories.

The username is in prime viewing position in the header, so you’ll never forget to add a Collab tag ever again. The Feed post or Reel will also appear on both users’ profile grids and will have a shared view count, like count, and comment thread. 

How to post on Instagram using the Collab feature

If you have access to Instagram’s Collab feature, follow the steps below to learn how to make a collaborative post on Instagram. 

Step 1. Open Instagram and click on the +

To get started, open your Instagram app. Tap on the + symbol at the top right corner of your screen.  

Step 1. Open Instagram and click on the +

Step 2. Select your image or video

Next, tap on either Post, Story, Reel, or Live. Select the image or Instagram video you would like to share, then tap Next when you’re ready. Editing options will appear. If you wish to edit your image or video go ahead, if not tap Next. 

Step 2. Select your image or video

Step 3. Tag people

Tap on the Tag People option, then tap Invite Collaborator. 

Step 3. Tag people

Step 4. How to invite a collaborator on Instagram

Search for people to co-author using the tagging screen. When you invite a collaborator, once they have accepted, they can share your post on their profile grid and with their followers in Feed. If they do, they’ll be shown as another author on the post. 

Your collaborators will appear below the Add Tag and Edit Collaborator tabs. The Collab tag will automatically appear in the middle of your Instagram post. Tap Done to save changes. 

Step 4. How to invite a collaborator on Instagram

After you have published your post your collaborator/s will receive a notification to accept your request or decline the invite.

Have more questions?

FAQ 1. Does the Collab feature combine likes and comments from two accounts?

Yes. The collaborator can post the video or image on their profile grid and will appear in their followers Feed. Both accounts will view the same comments, likes, and the number of shares. 

FAQ 2. Why is the Collab feature not working?

Firstly, make sure the Collab feature is available in your country. If it is, try updating your Instagram app on the App Store or Google Play Store. The feature will not be available to Instagram users who don’t have the latest version. 

FAQ 3. Does the Collab feature work for video and image posts?

Yes. Both image posts and video posts have access to the Collab feature. Create beautiful Instagram videos in just a few clicks using Clipchamp online video editor and post them directly to your Instagram account. 

Try Instagram’s Collab feature now

Whether you’re promoting a YouTube collab video preview, a new fashion collab, or shouting out a brand you love, Instagram’s Collab feature will save you time and is extremely convenient. If you're not ready for Collabs with brands yet, try Remixing Instagram Reels instead.

Whatever your Instagram video needs, make entertaining videos with Clipchamp’s free online video editor. 

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