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LinkedIn has launched yet another new feature to help professionals build their personal brand. LinkedIn's Creator mode gives creators more features to strengthen their profile and encourages them to create high-quality content.
It’s a strong step forward in creating an influencer community on LinkedIn. LinkedIn influencers are known for their consistent quality content, especially video content.
Videos give you a chance to be creative with your content. Video cover stories, video resumes and in-feed videos really let professionals stand out from the crowd. It's easier than ever to create LinkedIn videos with Clipchamp’s free online video editor.
What are the benefits of LinkedIn creator mode? You can grow your following, establish your voice and get discovered.
In this guide, we’ll take you through the basics of LinkedIn Creator mode, how to become a LinkedIn influencer, some extra LinkedIn tips, and how to get started.
What is LinkedIn Creator mode?
So what is LinkedIn Creator mode? Here are the features that you’ll get access to when you turn it on.
The connect button on your profile will change from connect to follow.
Think of this like Facebook vs Instagram, you can now ‘follow’ creators without having to ‘connect’ with their profile directly. This is great for influencers who can encourage more users to follow their profile.
On your profile, other users can see the number of followers you have.
Although not everything is about the quantity of followers you have, showcasing this number to other users helps them identify the trustworthy, popular and engaged creators.
Your profile intro can feature topics you post about helping users understand what your profile is about.
Hallelujah! This makes defining your audience (this will make more sense in ‘how to become a LinkedIn influencer below) because now you can tell your audience exactly what your profile is about.
Your Featured and Activity sections will be shown first.
Now your content gets it’s time in the spotlight. Your Activity will focus on your recent content.. This makes it easier for users to see highlights for your content gallery.
Here's how to become a LinkedIn Influencer
To get started with LinkedIn Creator mode, first, you’ll want to turn it on by navigating to your profile and turning on Creator Mode under your dashboard.
*An important note from LinkedIn, This feature will be gradually rolled out and may not be available to you at this time. If you don’t see this option, check back in the coming weeks.
Now that you’ve got Creator Mode enabled, the key to becoming a LinkedIn influencer is to follow the influencer bible: define your audience, plan your content and engage.
1. Define your topic and audience
The goal of being a LinkedIn influencer is to build a following and speak to your audience about topics you and they care about! This could lead to more opportunities, jobs, and partnerships while building your personal brand. But there’s no point speaking to people who aren't interested in your content topic or your professional story.
When you're getting started, you want to build a targeted, strong community of followers who not only like your content, but they get something out of it. When they find value in it, they're more likely to comment, like, share and tell people about it.
To get started, pick your 'Feature topics' that appear on your profile.
You can pick 1-5 topics and these appear as hashtags on your profile. Why is this important? It means you’ll have higher-quality followers who know what they are getting themselves into.
A creator who does this well is Tony Robbins. Tony uses a combination of his feature topics, his headline and his cover photo to provide a clear personal brand.
Next, use hashtags in your content to boost its visibility in those topics. Users can follow hashtags that interest them so your content could appear in those trending topics.
You should start following other creators like you. This give you visibility about what kind of content they are posting, but also what their audience likes and engages with. Your name will start to get noticed by their followers and themselves if you engage with their content.
The LinkedIn community focuses on mutual engagement so don’t think of it as a competitive environment, most creators are happy to share tips and even collaborate on content.
The most important thing is driving the message whether that’s leadership, diversity and inclusion or sustainable commerce, or whatever niche you choose!
2. Plan your LinkedIn content—video cover story, video resume and feed posts
The types of content expected from users who have enabled Creator mode varies, but the most popular type is video.
Video can be used creatively across LinkedIn to boost your profile strength, engage with your audience and stand out from other users.
Create a LinkedIn video cover story
The easiest video to start with is your video cover story. This is one of LinkedIn’s newest features and gives you the chance to introduce yourself with a 30-second video that will feature on your profile picture.
Here’s a creator who has done this well—Kamara Toffolo uses her 30 second video as an elevator pitch of her top highlights, mentioning her speciality, and what benefits people can get out of following her profile.
Checkout this guide to creating an impressive video cover story.
Create a LinkedIn video resume
Next, create your LinkedIn video resume.
A video resume could help you land your dream job. When recruiters land on a profile with a video resume, they know you mean business. Showcase your skills, credentials, and personality to get an edge over other applicants.
Create LinkedIn feed posts, articles or videos
Now that you’ve got the basics down, you’ll want to start thinking about your long-form content. This could be LinkedIn articles, posts or videos where you educate or inspire your audience on a particular topic.
This creator Dr. Natalia Wiechowski is a creator who uses articles that showcase their expertise on their focus topics—personal branding and lead generation.
Here, they've repurposed live interview content and created an article series with highlights and tips.
A video blog or educational series could help strengthen your audience's engagement with regular posts and updates. If your personal brand is corporate professional, consider reposting a corporate video from your company.
It could be a snippet from an interview you were featured in, a tour of the office or even a passion project.
Create LinkedIn stories regularly
Finally, LinkedIn Influencers were some of the early adopters of LinkedIn Stories. Like Instagram stories, they expire after 24 hours.
Unlike Instagram, you can’t save these stories onto your profile to be viewed later. So make sure your content is punchy and relevant. For more tips on stories, check out our LinkedIn Stories for Your Personal Brand and Business - Ultimate Guide.
3. Engage with your audience and other creators
LinkedIn is a community and users love to engage with each other.
The LinkedIn feed consists of both new organic content, promoted posts and comments, shares and likes from other users. So whether it’s a simple comment to say congratulations on a promotion or the success of a project, LinkedIn’s algorithm loves engagement and will push your profile out there.
When you engage with another creator's content, your profile starts appearing on the feed and your activity puts you at the top of the feed. Start liking posts from other creators on topics you like, comment on a post from a creator who you enjoyed their content and even share content that you like on your feed!
Not only will this get you noticed by others members of the community as supportive and active, but the creator themselves may engage with your content! It’s a two-way street!
More LinkedIn pro tips
As your profile starts to build in popularity, you ’ll notice your LinkedIn profile views increase. So you want to make sure your profile is strong and detailed. Here’s some of the ways to build your LinkedIn profile.
Create a LinkedIn summary
This is your chance to show a good elevator pitch about you, your interests, your professional experience and what you want for your future. Stay away from summaries written in third person. Everyone knows that you wrote it about yourself, I'm looking at you Karen!
To stand out, you would use a video to showcase a few things about yourself. This is a powerful way for users to see the YOU behind the words in a personal, authentic way. For tips on videos see The Ultimate Guide to LinkedIn Videos.
Get some LinkedIn recommendations
It’s like a digital reference from a resume, don’t leave a recruiter asking for more, ask a colleague or manager to write you a recommendation.
You can even draft something for them and send it to them via a ‘recommendation request.’ This is a great way to show that you can not only talk the talk but you can walk the walk when your colleagues say so themselves!
Finally, make sure your experience, skills and awards are up to date.
Do you really need to mention you were a school prefect in 200andsomethingnotimportant? Keep it to the highlights and keep the strongest experiences that align to your future career goals.
Ready to skyrocket your LinkedIn reach with videos?
Now that you know what LinkedIn Creator Mode is and how to become a LinkedIn influencer, you can start planning your content and defining your audience.
Start following your favorite influencers for inspiration. When you're ready, get started on creating videos for LinkedIn with Clipchamp’s free video editor.