The Ultimate Guide to LinkedIn Videos

Posted May 1, 2019

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LinkedIn has carved itself a position as one of the most effective online networking tools for professionals and businesses all over the world. Contrary to popular belief, LinkedIn is not just a place for long-form B2B written content. LinkedIn video content now surpasses the traditional written content both in impressions and generated leads. Whether you’re a professional individual or a business, incorporating videos into your LinkedIn networking strategy is imperative for successful networking. Here, we are going to look at the different types of videos on LinkedIn, how they apply to your networking strategy, and the best practices when posting each one of them. Here are the types of videos we’ll cover:

  1. LinkedIn Native Videos

  2. LinkedIn Video Ads

  3. LinkedIn Embedded Videos

  4. LinkedIn Company Page Videos

1. LinkedIn Native Videos

LinkedIn Native Videos are videos that you post on your LinkedIn timeline. The videos can either be done professionally or recorded by phone and posted directly. You upload a LinkedIn Native Video by clicking on the video icon on your feed and then selecting the video from your files. Due to prioritisation by LinkedIn algorithms, Native Videos typically get more impressions and engagements. The more users engage with your Native Video; the more LinkedIn shares the video with other users, even those outside your network. LinkedIn Native Videos are an excellent tool for showcasing your expertise, brand, or products. By creating a compelling Native Video, you can boost your visibility and grow your business through increased brand awareness.

LinkedIn Native Video Best Practices

  • Video File Size: 5GB Max

  • Video Length Minimum: 3 seconds

  • Video Length Maximum: 10 minutes

  • Video Captions: Optional but recommended to increase engagements.

  • Video Sound: Optional

LinkedIn Native Video Dimensions

  • LinkedIn Native Videos can either be vertical or horizontal

  • Verticle videos automatically get cropped into a square on the newsfeed

  • The acceptable aspect ratio for Native Videos is 1:2.4 or 2.4:1

LinkedIn Native Video Format

  • Resolution range: 256×154 to 4096×2304

  • Recommended video quality in Clipchamp: 1080p

  • Supported video formats: AVI, MP4, MKV, FLV, MPEG-4, MPEG-1, ASF, WebM, QuickTime, WMV2, WMV3, VP8, VP9, and H264/AVC.

  • Clipchamp recommended file format: MP4 (Clipchamp exports videos in MP4 format by default. You can, however, use Clipchamp Video Converter to convert your videos into your desired format.)

LinkedIn Native Video styles

A LinkedIn Native Video is an excellent way to showcase your skills and market yourself to the world. Here is a video template perfect for a journalist’s video resume.

2. LinkedIn Video Ads

LinkedIn Video Ads are sponsored ad campaigns that appear in the LinkedIn feed. They’re mostly company videos aimed at increasing brand awareness and lead generation since they typically get more impressions and engagements.

LinkedIn Video Ads Best Practices

  • Minimum Video File Size: 75KB

  • Maximum Video Size: 200MB

  • Video Length Minimum: 3 seconds

  • Video Length Maximum: 30 minutes

  • Video Captions: Highly recommended

  • Video Sound: Highly recommended

LinkedIn Video Ads Dimensions

  • LinkedIn Video Ads only support horizontal videos. Verticle videos aren’t supported.

  • The supported resolution ranges from 480×360 to 1920×1080 (360p to 1080p.)

  • Recommended ratio in Clipchamp: 16:9 widescreen

LinkedIn Video Ads Format

  • Recommended export quality in Clipchamp: 1080p

  • LinkedIn Video Ads only support MP4 video formats.

  • Supported audio format: MPEG4 and AAC

LinkedIn Video Ads Style

Your ad could be the make or break factor for your business. That’s why you need an outstanding video ad to help you boost your conversions. Here is a template made with Clipchamp for a marketing company ad.

3. LinkedIn Embedded Videos

Most brands upload videos to video-platforms such as Vimeo or YouTube and then link to them on LinkedIn. You can embed a video either as an update or on a pulse post. LinkedIn Embedded Videos are displayed on the newsfeed just as they look on the platform where they were posted initially. Their original caption is usually at the bottom of the player.

LinkedIn Embedded Video Best Practices

  • Video Length: LinkedIn doesn’t place restrictions on the length of embedded videos

  • Video Captions: Optional but recommended

  • Video Sound: Optional

LinkedIn Embedded Video Dimensions

  • Embedded videos take on the dimensions and resolutions of the original video posted in the video-hosting platform

  • Video can either be verticle or horizontal

  • Clipchamp recommended ratio: 16:9 widescreen

LinkedIn Embedded Video Format

  • Supported formats: MPEGPS, FLV, MOV, 3GPP, WMV, AVI, WebM, and MPEG4.

  • Clipchamp recommended output quality: 1080p

LinkedIn Embedded Video Style

Whether you’re looking to encourage your network to subscribe to your business’ YouTube channel or want to share a cool video, you need the right template to do it. Here’s how the YouTube video you intend to embed on LinkedIn should look like.

4. LinkedIn Company Page Videos

Just like the name suggests, LinkedIn Company Page Videos are videos that companies post on their business pages. Company page videos were rolled out in 2018 and have proven very effective in creating brand awareness and connecting leads. According to LinkedIn, Company Page Videos are five times more likely to spark a conversation among members than any other type of content. A tip to remember when using Company Page Videos is to ensure that the videos provide value to your followers and aren’t just a sales pitch.

LinkedIn Company Page Video Best Practices

  • Minimum Video File Size: 75KB

  • Maximum Video File Size: 200MB

  • Minimum Video length: 3 seconds

  • Maximum Video Length: 30 minutes

  • Clipchamp Recommended Video Length: 1 minute to 3 minutes

  • Video Sound: Optional

  • Video Captions: Optional

LinkedIn Company Page Video Dimensions

  • Video can only be horizontal. Verticle videos are unsupported

  • Aspect ratio can be between 4:3 and 16:9. Recommended Clipchamp ratio is 16:9 widescreen.

LinkedIn Company Page Video Format

  • Clipchamp recommended export size: 1080p

  • Video resolution: 360p to 1080p

  • Supported video format: MP4

  • Supported audio format: AAC and MPEG4

  • Supported frame rate: 30FPS and less

LinkedIn Company Page Video Style

Company Page Videos are a great tool to showcase your business’ value and expertise. Here is a simple yet effective video template suitable for a digital marketing company LinkedIn profile.

5. Quick overview of LinkedIn video requirements

Our friends at Venngage summarised LinkedIn's video requirements nicely in this infograph:

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