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Google my Business listings are a powerful tool to improve visibility for any business, especially small businesses. With the assistance of video marketing, your small business’s exposure could skyrocket. So why stick to only uploading traditional Google my Business photos if video marketing can offer you so much more? This blog will explain why your small businesses should add a video to your Google my Business listing, what a promo video really is, and finally how to make a promo video in a few minutes online.
What is a promo video?
Why add video marketing to your Google my Business listing?
How to add a video to Google my Business
How to make a promo video
What is a promo video?
Let’s talk about what a promotional video is. A promo video is a video all about your business, created with the intent to promote products or services to viewers and customers. Basically, any video you create for your small business should be an attempt to sell your brand to your specific target audience, and create conversation. Although don’t make your videos too sales pitchy. The main goal of a promotional video is to gain exposure.
Why add video marketing to Google my Business listing?
Including video marketing on your Google my Business listing makes your business more likely to rank on a search engine first page. More people are likely to view your page if it includes promotional videos. So increasing your click-through rate drastically. Adding video to Google my Business listings is the perfect opportunity for small businesses to showcase their work in more detail, explain the company and products, convert with clients and further educate customers in more depth than a photo has to offer. Your videos can also interest reviewers in your community or neighborhood to stop by and check out your products and services. Reviews from a Google local guide benefit your listing for sure.
How to add a video to Google my Business
Uploading video content to your Google my Business listing is as simple as 3 easy steps.
Log into your Google my business account
Click Photos on the left sidebar
Click the Video tab
Click the + plus button at the top right corner.
Follow the further on screen instructions.
How to make a promo video
Creating an entertaining yet informative promo video that won’t break the bank is made easy with our free online promo video maker. With a wide variety of promo video ideas to choose from in our promo video templates library, the opportunities are endless. Below is our step by step tutorial on how to create a promo video for your Google my business listing:
Step 1. Create a marketing video by logging into Clipchamp
To start making your promo video, type in Clipchamp to your search engine. Log into your Clipchamp account or sign up for free.
Step 2. Create a new project
Select the + Create a Video button at the top right corner of your screen. The editor will automatically open. Change the size ratio of your project by clicking on the 16:9 ratio button on the right hand side. Hover over the ratios and click on your preferred ratio. We are using Instagram 1:1 video ratio for this tutorial and easy upload to social media and Google my business.
Step 3. Upload personal footage or choose stock footage
To upload your personal footage, click on the + Browse Files purple button on the editor. Select the video clips you would like to use in your promo video. You can also Drag and Drop your video file into the library.
If you are wanting to use stock footage, select Stock on the left sidebar to open the Stock library. Search a specific genre or scroll through our folders. Once you have found the video files you would like to use, click on the + add button then Close to return to the editor. Your promo video footage will appear in your media library.
Step 4. Put your promo video together
Drag and drop your first clip onto the timeline. As the stock footage is 16:9 ratio and our promo video is 1:1 ratio, we need to crop the clip. Click Crop to fill in the video preview. Hover over the clip then drag the video to the location you desire. To shorten the clip, click on the green sidebar on the timeline, then drag back and forth to the timeframe length you would like. Repeat step four for each clip.
Step 5. Add overlays, transitions, logo
Spice up your promotional video by firstly adding in some transitions. Click Transition on the left sidebar. Scroll through the options, once selected, drag and drop the transition onto the timeline hovering over the green square. The transition will automatically snap into place. We have used the same transition in between each clip, but feel free to drag and drop different transitions.
If desired, add an overlay to your promotional video. Click on Overlay on the left sidebar. Drag and drop the overlay onto the timeline, making sure it is over two clips. Change the colour of the overlay by clicking Colours at the top of the editor.
Don’t forget about branding all your video marketing with your logo! Click on Logo on the left sidebar. Click on Add Logo to upload your logo into the library. Drag and drop your logo onto the timeline. Drag the green sidebar to make the logo appear for longer on your promo video. Click Transform to change the opacity, size, and position of your logo.
Step 6. Add text to your promo video
Click on the Text tab on the left sidebar. Drag and drop your selected text onto the timeline. Trim the text to be the same size as each clip by dragging the green sidebar. Change the font and text description by clicking on the text tab, type in your text and select the font under font.
Click Duplicate to add the same text to each clip. Edit the text each time you duplicate. If your clips aren't all the same length, crop the text by dragging the green rightside bar back and forth. If your overlay becomes in the way, drag and drop the overlay onto a new layer.
Step 7. Add an outro to your promotional video
Under Text, scroll to the bottom of options to find Intro/Outro texts. Drag and drop the Outro text you have chosen onto the timeline. Change the title to say your slogan and call to action. Add your logo in by clicking Logo.
Step 8. Add background music
An entertaining promo video usually has a catchy tune playing in the background. Click Stock then search through our audio library. Click on the + plus symbol to add your tune to your media library. Drag and drop the soundtrack onto the timeline, trim to the size of your promo video. Delete all unwanted audio by clicking Delete. Don’t forget to fade out your track.
Step 9. Export promo video
Once you have finished reviewing your video and made any changes, click on the Export button at the top right corner of the editor. A pull-out window will appear with saving options. We recommend saving in 480p for the social media quality resolution and clicking Compression for a smaller video file size. Click Continue to start exporting. Easily upload this MP4 file to Google my Business listing by following the above instructions.
Promotional Video
You have now learned how to add video to Google my Business. Showcase your products and services and increase your click-through rate through video marketing and leave Google my Business photos as a thing of the past. Happy editing!
