The ultimate guide to Instagram videos
May 3, 2023
With over 1 billion monthly global users and a huge demographic ranging from 13 –...
Instagram video maker
Create Instagram Reels, Stories and ads online with ready-to-use templates, free stock music and animated graphics. No downloads required.
Make Insta-ready videos
Editable Instagram templates
Choose a trendy Instagram video template add your own footage, then customize your video’s look and feel to match your Instagram aesthetic.
Engaging graphics and stickers
Level up your Instagram videos with eye-catching video elements. Search our content library to find animated graphics like ‘swipe up’ and ‘link in bio’, account name overlays and other creator must-haves.
Expert voiceover tools
Enhance your video storytelling with the right narration. Record your own voice or create a realistic AI voiceover with our text to speech generator. Add autocaptions to make your videos accessible and viewable on the feed with the sound off.
How to make an Instagram video in Clipchamp
Instagram Reels, Stories or Ads: what's right for you?
Engage viewers with Instagram Reels
Are you a creator looking to showcase a passion, teach something new and join a viral trend? Or are you wanting to spotlight your products and promote your brand? Reels might be your Instagram format of choice, with their high watch times and active comments.
Get started with video ideas like reaction reels, product demo videos and trending challenges.
Stay connected with Instagram Stories
Businesses can keep the conversation going with their followers by creating regular Story updates, while creators can express their authentic personality through snippets of bite-size content.
Story ideas range from ‘day in the life’, exclusive sale drops, and funny behind-the-scenes clips from sponsored collabs.
Boost awareness with Instagram video ads
If you're focused on driving traffic and converting sales, Instagram Video Ads could be right for you, by helping to expand your brand reach with targeted ads.
Create buzz with Reels and in-feed video ads like brand promo videos, special sales ads or educational demo videos.
Watch video editing tutorials
Continue learning how to make amazing videos with our easy online video editor.
Explore Instagram guides
Frequently asked questions
What makes the Instagram video maker in Clipchamp unique?
Can I use my footage and images in Clipchamp?
What video file formats can I export in Clipchamp?
How do I ensure my Instagram videos stand out?