Video Marketing

How to Make Video Ads for TikTok

Posted August 18, 2020
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How to Make Video Ads for TikTok

TikTok (also known as tickytok, toktok and tiktak by parents), was the second most popular free app to be downloaded in 2019. This universal video sharing app has an enthusiastic user base millions strong, with users ranging from teens to adults and even the elderly - making it a great platform for video ads of any genre. That being said, you’ll particularly benefit from TikTok if you’re targeting a young demographic – 41% of TikTok users are aged between 16 and 24

So, how can you successfully advertise your business on TikTok? This blog will answer all your questions on how to create TikTok marketing videos and share some examples, specs and templates.

  • What is a TikTok ad?

  • Types of TikTok ads (with examples).

  • How much is a TikTok ad?

  • TikTok ad specifications.

  • TikTok ad templates.

What is a TikTok ad?

Whether you’re wanting to increase sales, launch a new product or generate traffic to your website, a TikTok campaign can be the best marketing tool to produce huge results. TikTok ads are a powerful yet user friendly tool to help businesses widen their reach with millions of monthly users across the globe. 

Although TikTok ads aren’t as popular as Instagram and Facebook ads (yet) - now is the perfect time to start promoting your business through TikTok as many brands haven’t caught onto the trend and their potential. Unleash your brand’s creative side. No matter how big or small your business is, TikTok has many different advertisement plans to choose from.

Top Tips for TikTok ad creation

  1. Keep your message short and straight to the point. 

  2. Include your brand’s logo in your ads.

  3. Keep your brand’s aesthetic consistent throughout each ad.

  4. Have fun creating your ads.

  5. Include a strong call to action (direct links, swipe ups).

  6. Use strategic text positioning (readable text). 

  7. Add music or sound effects.

What is a TikTok ad?

Types of TikTok Ads

With five styles of TikTok ads to choose from, it can be hard to know which format is best suited to your business. Luckily, we’re breaking each category for you.

  • In-Feed ads

  • Brand Takeover

  • TopView

  • Brand Hashtag Challenge

  • Brand Effects

TikTok in-feed ads

In-Feed Ads are campaign videos that appear between user videos as you scroll through the For You page. This concept is very similar to Instagram Story ads. These ads can be anywhere between nine to 15 seconds long, with the ability to include a ‘call to action’. This encourages users to either shop now, download your app or visit your website straight from the TikTok ad campaign.

TikTok in-feed ads

TikTok brand takeover ads

A Brand takeover pops up on users’ screens as soon as they open the TikTok app. They are full screen videos presented to your chosen target audience. This is a great way to deliver your ad to a mass audience, creating brand awareness on a large scale. They can also appear on the For You page as a GIF, video or image, with a direct link to your brand's TikTok landing page.

TikTok brand takeover ads

TikTok TopView Ads

In conjunction with a Brand Takeover ad, TopView is a similar marketing option. TopView doesn’t show up on users' screens as soon as they open the app, rather featured in the first in-feed posts after three seconds. This ad can be up to 60 seconds long, on full screen mode, auto play and sound.

TikTok TopView Ads

TikTok Branded Hashtag Challenge

Exclusive to TikTok, the Branded Hashtag Challenge is an awesome advertising campaign and opportunity to showcase your business. TikTok’s Discovery page is where you will find all of these hashtag challenges. Businesses are able to sponsor these posts as well as use organic opportunities. 

It’s important to have fun with this style of advertising. There are no rules when it comes to creativity! When creating the Hashtag, don't forget to have a clear vision of your ad objective and target audience.

TikTok Branded Hashtag Challenge

TikTok Branded Effects

Who doesn’t love an AR filter and shareable stickers? Now they are available on TikTok! Similar to Instagram and Snapchat branded lenses, TikTok lets brands create their own unique custom filter within the app. The effect can be live for up to ten days and is a great way to interact with users, creating brand awareness.

TikTok Branded Effects

How much is a TikTok ad?

We’ll be honest, TikTok ads are pricey compared to Facebook and Instagram alternatives – largely because it’s a new concept to businesses. Costs range from $500USD and can even go up to $300 000USD as the ad campaigns become larger. 

Our advice is to start small and see if TikTok works for you. Whether you have a small or large budget, TikTok is a great place to advertise if you match all their campaign requirements. 

  • In Feed Ads start at $10USD per CPM (cost per 1000 views). TikTok requires a minimum spend of $500USD on a campaign. 

  • Brand Takeover Ads can range between $50 000USD - $100 000USD.

  • HashTag Challenges can range between $150 000USD flat fee for six days with an additional $100 000USD - $200 000USD to further promote.

TikTok Ad Specifications

Vertical 9:16 Ratio Ads

  • Vertical 9:16 ratio videos is the most popular used ad format. Use this ratio when creating In-Feed and story ads. 

  • Recommended resolution: 720p for easy and fast social media upload speed. 

  • Format: MP4, MPEG, MOV and AVi are all accepted. 

  • Duration should range between 5 and 16 seconds. 

  • Maximum file size: 500MB. 

Landscape 16:9 Ratio Ads

  • Landscape 16:9 ratio videos are mostly used on the Explore page banner and the For You page. 

  • Recommended resolution: 720p for easy and fast social media upload speed. 

  • Format: MP4, MPEG, MOV and AVi are all accepted. 

  • Duration should range between 5 - 60 seconds.

  • Maximum file size: 500MB. 

TikTok Ad Templates

If you’re stuck for ideas and not sure how to create your very own TikTok ad, no need to worry! Make a professional looking video with a few simple clicks. Start with a free video template and fully customise it to make it your own. Swap the stock footage, change background music, text and add in your business logo to create your personalised TikTok video ad. 

You can browse our library of pro TikTok ad templates here. Whether you’re promoting an upcoming sale, generating brand awareness or keeping up with the latest hashtag, Our video templates are the easiest way to get ideas for your next video project. All TikTok video ad templates are created to abide by the current TikTok specifications and guidelines. 

Want more information about TikTok?

To learn more about TikTok videos, head over to our Ultimate Guide to TikTok Videos.

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