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Whether you’re a content creator, online publisher, blogger, podcaster, or newsletter author, social media affiliate marketing is a fast and fun way to make money...and you don’t even have to create and sell your own product!
Affiliate marketing on social media lets brands of all sizes and content creators work creatively to generate awareness and potential sales. All through the power of word-of-mouth marketing. The US affiliate marketing spend is due to reach $8.2 billion by 2022, up from $5.4 billion in 2017. So how can you be a part of an affiliate program for Black Friday sales?
Read on to explore how content creators can become affiliates for the Black Friday sales event and create engaging content with Clipchamp’s online video editor.
What is affiliate marketing?
Affiliate marketing allows influencers and content creators to promote a brand’s product or service and earn a commission from the sales they generate. It typically involves a unique link or discount code that influencers and content creators offer to their followers.
Why brands should work with influencers this Black Friday sales
Black Friday is one of the biggest sales events of the year, but with the help of affiliate marketing, brands can skyrocket their sales even further. Affiliate marketing can easily increase brand engagement and revenue. Reaching more potential customers at a much faster rate. 90% of shoppers are influenced to purchase by user-generated content.
When content creators post a picture to their social media platform, they will tag the promoting brand and link a specific product. Viewers or followers who see the post will turn into potential customers. Word of mouth marketing can increase conversation rates by up to 4.5% due to the relationship followers have with influencers.
How affiliate marketers benefit from Black Friday
The much-anticipated Black Friday sales event is the perfect opportunity for affiliates to make extra money this holiday season. Content creators have a great opportunity to earn affiliate income as more customers are online shopping for Christmas and holiday gifts. Black Friday 2020 generated $14.13 billion in online sales, increasing over 19% since 2019. Be sure to make discount codes accessible to all viewers.
How content creators can become affiliates
Ready to become an affiliate marketer and promote Black Friday sales? The steps below can help you get started.
1. Choose a social media platform
Before content creators start promoting brands, they need to determine what platform they will focus on. Affiliate marketing can be performed on any social media platform like Facebook, Instagram, Snapchat, Pinterest, TikTok, YouTube, Spotify podcasts, and much more. But we recommend focusing on the platform that has the best engagement and relevance to your target audience.
2. Check out influencer marketing agencies
There are many ways to score an affiliate marketing opportunity, even if your social media profiles have a small following. Either sign up for influencer marketing companies or directly contact brands yourself. Take a look at your favorite brand websites, like Alamour The Label, they sometimes offer affiliate programs directly on their site. If there are no obvious affiliate programs offered, simply sign up to influencer marketing companies like ConvertKit.
3. Create high-quality content
You’ll need to produce high-quality content that suits your social media aesthetic and the brand's requirements when creating an image or video for affiliate marketing. Clipchamp’s free online video editor no watermark helps content creators create professional-looking content in just a few clicks. It has all the features required to create great social media content with no experience needed. Drag, drop and edit clips directly from your browser without the hassle of inconvenient uploads. Make sure to show the product in its best light and include your discount code and other links to the brand website.
4. Strategically place brand links
Just because you have created amazing video content, doesn’t mean your followers will always click on your affiliate links. Where content creators place or include links is key to persuading their audience to click. Make sure to include links at the start of your page, throughout, and definitely at the end of your page or caption. Tag brands in the content, description, and consider Instagram’s Collab feature.
5. Show your audience the product or service multiple times
Viewers want to see their favorite influencers and content creators using the product they’re promoting. One single post may be enough to generate exposure, but multiple different posts, Stories, and videos show followers that the creators use and love the product they are affiliates of. The more times content creators talk about their affiliated product, the higher chance they have for followers to use their affiliate link.
How much money can content creators make from affiliate links?
From swipe-up links on Instagram to YouTube description links, content creators use affiliate marketing as a form of income outside of their sponsored posts and ad revenue on videos. Business Insider spoke to a handful of influencers who explained their affiliate marketing incomes can range from $50USD per month to more than $25,000USD per month. The amount of commission per affiliate code that contributes to the content creator's salary is completely up to the business and content creators' agreement.
Become an affiliate this holiday season
With a few tips and tricks, affiliate marketing can boost your content creator salary this Black Friday. Whether you’re promoting a food subscription box sale, discount off high-end skincare, or end-of-season fashion sale, Black Friday is the perfect time to share your affiliate code with your followers.
Create scroll-stopping affiliate video content with Clipchamp online video editor.