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Instagram Video Length Limit – Reels, IGTV, Stories, Lives

Posted November 22, 2020
Written by Radhika Dadhich
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Are you an ardent Instagram user? Love posting videos every now and then for yourself or your business? If yes, you should definitely know about the ideal video length on Instagram for different kinds of videos – including, IGTV, Reels, Stories, and Instagram Live videos. 

Instagram Video Length Limit Reels, IGTV, Stories, Lives - Clipchamp Video Editor Blog

Instagram videos serve to be one of the best tools of marketing for businesses or individuals. Right now, videos are not just for companies having significant budgets. As a matter of fact, it’s estimated that around 85 percent of businesses consider making use of Instagram videos as a vital marketing tool in their strategy.

Thankfully, Instagram has made the process of video marketing immensely accessible for small businesses and individuals – especially with the help of variations like reels, IGTV, stories, and live updates.

How Long can Instagram Videos Be?

  • IGTV Video length: These are restricted to the limit of 60 minutes. The ideal length ranges from 15 seconds to 10 minutes for regular account holders of Instagram.

  • Instagram Stories Video length: These are restricted to just 15 seconds. However, you can hack this by creating multiple clips that can be shared together so it’s more than 15 seconds in total.

  • Instagram Feed Video length: These can range from 3 seconds to 60 seconds as the total length on Instagram. Shorter videos can be more engaging and increase engagement on your account.

  • Instagram Live Broadcast Video length: Treat this similar to Facebook Lives. They have a maximum duration of 60 minutes.

  • Instagram Reels Video length: Much like Tiktoks, these are only 15 second clips.

What is the Instagram Feed Video Length?

Instagram has made it easier to upload videos on your Instagram Feed. For Instagram Feed videos, the overall length is around 3 seconds to 60 seconds. 

Let's say you're uploading an Instagram video that is longer than one minute, note that only one-minute duration of the video will be uploaded and displayed. You'll need to choose the specific segment that you wish to showcase to your viewers.  

To create an Instagram carousel or feed post, here are some easy steps to follow:

  • Launch the application on your device. Click on the “+” button and select the option “Select Multiples.”

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  • Consider using filters for the Instagram carousel posts to look consistent

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  • Include a catchy caption for the Instagram feed video and post the same

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What is the Instagram Story Video Length?

You probably know that Instagram story videos are short-spanned and are a handy tool when it comes to posting individual stories. 

They are up to 15 second videos, however, if your video is longer than 15 seconds, then it will be automatically sliced into multiple story videos of 15 seconds each. 

Instagram stories are also referred to as IG stories. Once uploaded, these are available for one day i.e. 24 hours on the platform. 

Here are some tips to help you upload stories on IG:

  • Go Public: Ensure that your profile has been optimized to reach all of your target audience. If you want more attention from your target audience, make your profile public!

  • Optimize audio: Use stickers or GIFS to let your viewers know that your IG Story has audio.

What is the Instagram IGTV Video Length?

Instagram TV is also known as IGTV. You can make use of IGTV for uploading vertical, HD videos that are long form. 

IGTV videos are expected to meet the duration requirement of 15 seconds with a maximum length duration of 10 minutes.

IGTV are always vertical videos, so it makes the videos highly responsive for both Android & iOS devices. 

Here are some examples of IGTV Videos with high engagement.

What is the Instagram Live Video Length?

The Instagram live video length is 60 minutes. The IG Live broadcast starts with a 3 second countdown. While you go live, a notification will be sent out of the followers along with the presence of a Live” badge over the profile picture. 

Once your Live video stream expires, your followers can replay the video again within 24 hours of the recording. 

The option of a live broadcast on the app allows for abundant real-time interaction with your followers, so use it frequently!

What is the Instagram Reels Length?

Reels have a video length limit of 30 seconds. This all-new feature helps creators post short & entertaining videos on the platform. Reels are supposed to fun-filled videos that drive engagement. You can record as well as edit videos featuring multi-clip videos with audio, effects, and new creative tools.

How Often Should I Post on Instagram?

You can post on Instagram at least once a day, or up to twice a day. Keeping in mind the algorithm's preferences, try not to post more than seven posts a week.

Start Making Instagram Videos Consistently to Gain Followers

Are you new to Instagram? If you want to grow your followers, consider posting interactive and engaging videos. Whether you're an individual or a business owner or an influencer, you should try Clipchamp, an in-browser video editor that lets anyone make professional videos for free. Clipchamp brings you all the essential editing options of a modern video maker including trimming, cutting, speed control, titles, filters, webcam and screen recording, and more. Sign up for free!

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