There’s something so stimulating about video! According to Hubspot, 81% of businesses use video as a marketing tool because it works way more effectively than many other marketing strategies. Another driver for video marketing’s growth has been the work from home and virtual sales environment due to which businesses have started using videos to get their message across more effectively.
A great marketing strategy works because it makes people feel emotionally connected to your product, service, or cause. However, to create such a strategy, it’s important to have the right toolkit. We don’t mean LED lights and tripod stands in this context--we’re talking about software and analytical tools that help you create videos that drive more people to be interested in your business.
Since platforms like YouTube, Facebook, Instagram, TikTok among other social media platforms have their unique rulebook for successful videos, it can be challenging to optimize videos across all our marketing channels within a budget.
That’s why we’ve curated the best video marketing tools that will help you strategize and improve your video content--without breaking the bank!
Note that a lot of these suggested marketing tools are for YouTube, clearly because YouTube has been officially declared as the second largest search engine in the world, right after Google.
What are the best video marketing tools?
The tools listed may or may not be directly related to “marketing”, but aid effectively in the process of creating a powerful video.
Keeping the budget cap in mind, here’s a list of tools that will help you reduce your marketing costs as well:
When it comes to impressing your viewers, animations definitely help your business have an upper hand. As they help customers visualize important data or benefits, they lead to higher retention of information. Following are the tools you can use for animation:
Powtoon - If you want to make educational videos, Powtoon is the tool to go with. You have the options to pick between Infographics, Social, PPC Ads, Presentations, among other cases.
If you’re looking to assess your video marketing efforts or improve your next campaign, you definitely need something that offers you insights. You can actively use analytics-based tools to devise a digital marketing strategy for your videos to reach more people. Here are tools that will help you accomplish exactly that:
Vimeo - This is a tool that analyzes videos that you can not only post on your website but also embed on other websites while it fetches your video performance in one place. With Vimeo, you can dive really deep with video analytics. You can see how people are finding your videos, what all platforms are there where people are watching your videos, and on what devices. The best part is that even if you replace the old video with a new, optimized one, it won't affect the URL, stats, likes, or comments.
VidIQ - If you’re going all-in on YouTube marketing, you should know that VidIQ is one of the best video marketing tools out there to help you boost your organic growth. With VidIQ, you can identify and keep track of the most popular keywords, perform competitor analysis, get email alerts for trending topics and more. Coming to some simpler facts about VidIQ, it’s easy to use, has great customer support, and is available as a Chrome extension. You get a basic plan for free, but you have paid plans for when you move up in terms of features. You can also look throughout VidIQ Alternatives for more additional information.
Video editing can make or break your video marketing efforts. The storytelling and “look-and-feel” make a big difference in your engagement rate. That’s why it’s important to aim to create a professional-looking video for your viewers. Here are video editing tools that can definitely come in handy:
Clipchamp - Gone are the days of installing video editing software on your Mac or PC. Clipchamp is an online video editor that is really simple to use. It packs tons of features, all of which you would get with an offline video editing tool, and without the steep learning curve!It gives you a video editor screen just like you would get on Adobe Premiere Pro or Final Cut Pro (FCP), only simpler and less time-consuming. Whether it’s trimming, adding text, transitions, intros or outros, Clipchamp offers a seamless experience. It also has products to compress or convert your videos for all types of social media.
OpenShot - Let’s be honest--offline tools have lots of capabilities. But I’m still not going to talk about Premiere Pro or FCP, because we understand that if you’re reading this, you don’t want to burn a hole in your pocket. Besides, OpenShot’s intuitive interface and minimal design eliminate the need for more complex tools. It’s available for Windows, Mac, and Linux and is completely free. If you’re a small business, you’ll love it because of its features like clip resizing and capability to do credit scrolling, time mapping, frame stepping and audio editing.
The quality of the sound is really important if you want to leave a lasting impression, especially when through a marketing video. Use royalty-free music or not, these budget-friendly tools can help you create good quality audio files:
Audacity - Audacity is a free and open-source DAW (Digital Audio Workstation) that has multi-track recording abilities and is available for Windows, Mac as well as Linux. If you’re only dealing with audio files, Audacity is a really good tool to get by with. Most DAWs (Digital Audio Workstation) take up a lot of storage space. Industrial standard DAWs like Pro Tools, Cubase, Studio One, etc are packed with features that you won’t even require as an average video creator. Audacity takes barely 82MB of space, as opposed to 4-5 GB.
Ableton Live Lite - Ableton is entirely different from Audacity. While Audacity helps you use raw audio files, Ableton is used for creating sounds with the already existing electronic sound samples.
There’s a library that comes with it that offers tons of sounds for you to arrange and create your own music, and layer it over your voiceover or any other audio. Oh, and it’s free since it’s a stripped-down version of Ableton Live. Despite being the lite version, it serves as one of the best video marketing tools out there.
Social Media Management
Why should you care about social media marketing when we’re talking about the best video marketing tools? That’s because videos are a key lead generation tool on channels such as LinkedIn and Facebook. Let’s look at some of the tools that will help you capitalize on social media:
Hootsuite - It’s important to know what people are saying about your brand, and Hootsuite helps you track exactly that. It’s a social media management tool more than a video marketing tool but it can help you monitor and manage your multiple social media accounts. As you scale up your business, you can get a more feature-packed plan. One that I personally adore is its team management facility. Let’s say you have 10 social media accounts, and you’re posting multiple video clips through each one of them, Hootsuite allocates tasks to each team member so that you don’t end up responding to a post that has already been replied to. Note that it starts at $29/month. Make sure to research Hootsuite alternatives before opting into a paid plan.
Buffer - Just like Hootsuite, Buffer is a social media management tool that helps you schedule your posts and analyze your campaigns. It has an Instagram story planner, hashtag planner, shop grid, ability to create custom reports and so much more. Buffer has an upper hand when creating publishing schedules for different social channels. Now you can focus on creating your videos all at once and schedule them to add new content regularly. Hootsuite has a similar feature but is restricted to a single schedule.
Aritic Pinpoint - Aritic PinPoint is a full-stack marketing automation software platform for small and medium businesses which helps post social media content directly to company profiles from a dashboard. Aritic PinPoint integrates with social media platforms like Facebook, Twitter, LinkedIn, Google Plus, Foursquare, Instagram, and more to help you build brand awareness online, efficiently. You can also execute your video marketing strategy by publishing your video on multiple marketing channels to capture and nurture leads.
These were the best video marketing tools that could get you started even if you have a limited budget. If you use 5 tools (1 from each category) and do have an accessories like controller for video editing you can go all in and capitalize on every single piece of information you derive from it. In short, have a holistic strategy, leave nothing to chance, and go out there and win!