Webinars. They’re live, they’re designed to educate and they’ve been a successful way for businesses to increase their brand awareness and connect with potential customers while the world was locked down. Although restrictions have eased since then, it looks like the trend is here to stay.
The notion of webinars came to life when the concepts of web and seminar were combined. The concept was so lucrative that a lot of tutoring agencies switched to hosting webinars as their primary format altogether.
Right now, a webinar is definitely not the one-trick pony of virtual events that it was. The term webinar can apply to everything from a conference meeting or online presentation, online sales information session, all the way to a tutoring session by a trained professional.
Hosting a webinar requires a good amount of preparation, and no one would want that time and effort to go wasted due to low attendance numbers.
Since webinars have become more common, businesses do need to work harder to make their webinars visible and increase registration numbers. With that in mind, here are the top six ways you can enhance your webinar marketing in order to attract more attendees:
1. Choose the right influencers to promote your webinar
Influencer marketing is lucrative when used correctly. This means finding the right influencer. This is not just about choosing them only based on the number of followers they have. In fact, a micro-influencer in the right field can serve you better than an A-list celebrity.
For instance, if you’re promoting a website development webinar, a tech or digital marketing micro-influencer will probably have the audience that could become a potential lead after attending your webinar.
2. Blog about your upcoming webinar
The next thing you can do to attract people to your webinar is offer them a preview of the knowledge they could get by attending.
The simplest way to do so is to introduce yourself and the topic to them via blogs.
By carefully composing your blog posts and formatting them in a way that suits your audience the most, you can easily create interest around your webinars.
Quality content can take hours to produce and the bloggers who post on a daily basis see the best results. That’s why you’ll need to pre-plan this aspect. If it suits your marketing budget, you could hire a content writer to do this for you.
3. Use email marketing to spread the word
If you aren’t already using it, email marketing is something that you need to take a closer look at when promoting your business. While marketing automation used to cost a lot in the past, there are plenty of cheap email marketing tools out there now that can fully automate the sign-up, reminders, and follow-up of your webinar.
To promote your webinar efficiently, a key point is to write a compelling email subject line and that will make a difference in the CTR (click-through rate) of your email marketing campaign.
Subject lines need to be brief, descriptive, and to the point. Think about why people attend seminars and webinars to begin with and this will inspire your content.
4. Use social media to increase registrations
An average user consumes about 144 minutes of social media every single day. In other words, this is a perfect environment to reach out to them in a seamless, non-imposing, yet efficient manner.
Don't forget that every platform has its own preferred formats and that's why your promotion material needs to be adequately resized or edited. For instance, IG stories only last about 15 seconds, which is why you might have to adopt a different content creation strategy than you would for a YouTube promotion video. Personalized video content, in general, is the right way to go.
5. Promote it on your website homepage
Your existing audience is a key target audience for your webinar marketing campaign.
That’s why you need to make this information accessible to them as well. So, what’s the best, least imposing way for you to do so? Announce this on your home page. In order to further increase the hype train and create anticipation among your audience, you can add a countdown timer indicating the time left before the webinar begins. This way, you can even create some FOMO and make your audience even more invested.
6. Add a guest speaker
A renowned person in your industry might be what draws some additional attention to your webinar. Moreover, that person may have their own loyal audience base and by becoming visible to them, they might turn into your own audience in the future.
Some of them may be so impressed by your content and organizational abilities that they’ll eventually become brand ambassadors. In other words, adding a guest speaker is a great idea to improve the quality of your webinar and it will fit your overall webinar marketing strategy quite efficiently.
Get started on promoting your webinar marketing strategy!
In the end, you need to understand that enhancing your webinar marketing strategy helps your webinars gain popularity and become more profitable.
From an ethical standpoint, it allows you to spread the knowledge to a bigger audience. From a business perspective, it allows you to earn more by doing so.
Seeing as how resources are huge in the webinar industry, you need to keep in mind that earning more will allow you to keep producing quality content too. In other words, it's for everyone’s benefit! About the author: Nick is a blogger and a marketing expert currently engaged in projects for Redback Connect. He is an aspiring street artist and does Audio/Video editing as a hobby.