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Want to transform how your business communicates important messages with employees and customers? Don't just share complex ideas, missions, and product demos using text only. Instead, connect with your viewers and increase engagement with corporate explainer videos.
With over 96% of marketers saying explainer videos increase user understanding, video is the perfect way to enhance communication, retention, and brand awareness in minutes. All you have to do is record your face or voice, generate accessible subtitles, overlay stickers and annotations, then share your video in HD quality directly to OneDrive or LinkedIn.
Let's explore how your brand can easily create a corporate explainer videos with no experience required with Clipchamp video editor.
How to make explainer videos for business
Step 1. Import videos, select stock footage, or record a video
To import your own videos, photos, and audio, click on the import media button in the your media tab on the toolbar to browse your computer files, or connect your OneDrive.
If you would like to use stock footage, click on the content library tab on the toolbar then select the visuals drop down arrow. Here, you can select videos, images, or backgrounds, and more. Search through different stock categories using the search bar as well.
You can also record your explainer video directly in the video editor using the webcam recorder. Click on the record & create tab on the toolbar, then click on the camera option. Follow the prompts to record a video and explore how to webcam record online for more help.
Drag and drop your media onto the timeline to start editing.
Step 2. Add visuals like text, stickers, and annotations
To add text to your explainer video, click on the text tab on the toolbar, then select a title that best suits your demo video. We recommend using the lower third title in the captions category to add subheadings, names, and additional context. Drag and drop the title onto the timeline, then edit your text in the text tab on the property panel.
Make your explainer videos easier to navigate with sticker and annotation overlays. Click on the content library tab on the toolbar, then select the sticker & annotations option in the video drop down menu. Choose from a wide range of overlays like arrows, circles, stars, lines, and more. Drag and drop an overlay onto the timeline above your text asset.
Step 3. Use background music and video transitions
Add soft background music to your explainer video using royalty-free stock music. Click on the content library tab then select audio. Choose an audio track then drag and drop the asset onto the timeline below your video. Don't forget to adjust the volume of your music by clicking on the audio tab on the property panel then decreasing the audio slider.
If your corporate explainer video includes multiple video assets, change between clips using smooth scene transitions. Click on the transitions tab on the toolbar, then drag a transition between two clips on the timeline. You can edit and remove transitions inside the transitions tab on the property panel.
Step 4. Add subtitles to your explainer video
Make your explainer videos easier to watch on mute and more accessible to viewers by adding subtitles. Click on the captions tab on the property panel, then click on the transcribe media button. Follow the prompts to create subtitles, or check out how to add subtitles to videos for more help.
Step 5. Use the brand kit tool to add your brand logo and watermark
To use the brand kit tool, click on the brand kit tab on the toolbar. Here, you will be able to import your brand logos, fonts, and color schemes. Once you have added your branding to the tab, drag and drop your brand logo onto the timeline above your video asset. This will create a logo overlay. Adjust the transparency of your logo to make a watermark.
Step 6. Preview and save your explainer video in HD video quality
Before saving your corporate explainer video, make sure to preview by clicking on the play button. When you’re ready to export and share, click on the export button then select a video resolution.
Why your brand should create corporate explainer videos
Create clear communication: explainer videos can simplify complex business ideas and convey messages in a way that’s easy to understand. This ensures your message resonates with a wider audience, regardless of their industry knowledge.
Boost viewer engagement: videos are more engaging than lengthy text paragraphs and can hold your audience's attention longer, increasing the likelihood of interaction and sharing across platforms.
Increase brand awareness: showcase your brand’s personality, values, and products in a visually appealing way. A high-quality explainer video can strengthen your brand identity and foster trust with your audience.
Build versatility: repurpose and share explainer videos on various different platforms—on your website, social media, and email campaigns. Shareable videos allows your brand to reach your audience wherever they are, maximizing impact.
Frequently asked questions
How long should a corporate explainer video be?
We recommend keeping your explainer video for business between 60 to 90 seconds to maintain viewer engagement. This video length ensures your message is concise and avoids overwhelming your audience with too much information. Shorter videos are more likely to be fully watched, increasing the chances of your message being understood and retained.
What type of content works best in a corporate explainer video?
Focus on the most critical information—what your product does, how it benefits the user, and why they should care. Avoid unnecessary details and jargon, and stick to clear, actionable content that speaks directly to your target audience.
Communicate your brand’s message clearly and effectively with polished corporate explainer videos. Check out more high-quality explainer video examples for more ideas.
Start creating videos today with Clipchamp, download the Microsoft Clipchamp Windows app, or check out Clipchamp for work.
