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Anybody can be a YouTuber. But not everybody wants to be on camera. And you don’t need to be. Thanks to accessible video editing software and easy generative AI tools, anybody can become a content creator and make a living off YouTube by jumping on the faceless content creation trend.
In this ultimate guide, we’ll walk you through everything you need to know about faceless YouTube channels, including AI YouTube channel ideas, and how to make faceless AI YouTube videos in minutes with the Clipchamp video editor and AI tools like Copilot and Designer.
What is a faceless YouTube channel?
Like the name suggests, on a faceless YouTube channel the content creator never reveals their face. The videos don’t feature any person or subject directly addressing the camera. Instead, the content creator remains anonymous and primarily uses a combination of voiceovers, slideshows, and animated text.
Faceless YouTube channels focus on the content rather than the creator. They’re a popular format for content creators who want to create valuable and monetizable content but don’t wish to feature as the ‘on-air’ talent. Due to their anonymous nature, faceless YouTube channels are often generated using a variety of AI tools.
There are three defining elements of a faceless YouTube channel:
No face: There is no person in front of the camera narrating or performing. There may be stock footage of people or repurposed content featuring faces, but the content creator never makes an appearance on camera.
Voice only: A voice narrates the visuals and provides the information, but who that voice belongs to remains anonymous. Creators can record their voice or use text to speech generators to create high quality AI voiceovers without special microphones or sound engineering knowledge.
AI video tools: Faceless videos are usually created using generative AI visuals, AI voices, AI slideshow makers, among other AI video tools.
Who should create a faceless YouTube channel?
YouTube newbies: A faceless channel has a low barrier of content creation for new YouTube content creators. Faceless content creation has lower production demands and is simpler to edit. You don’t need to worry about cameras, lighting, and microphones. You can simply write a script then create slideshow videos and narrate them with an AI-generated voiceover.
Privacy-minded content creators: Not everybody wants to be the star of the show. Some people want to inform, entertain, and educate without becoming influencers or internet celebrities. A faceless YouTube channel empowers creatives who are shy or value their cyber privacy. That way they can still share their knowledge and make a living creating video content.
Aspiring entrepreneurs: Many content creators have generated thousands of dollars in monthly revenue from faceless channels, and many others want to join in on the action. A faceless YouTube channel presents an opportunity for entrepreneurs with SEO expertise who want to automate and monetize content. A strong niche with well-crafted content that provides value to YouTube viewers can become a passive revenue stream.
How to create engaging YouTube videos without showing your face
Start with a YouTube channel niche
This is the first step and the most important, especially if your primary goal is monetization. Determine a clear niche – category or genre of topics – that you will focus on.
The key to creating a profitable and valuable niche is choosing a specific and unique angle. For example, investing is a very broad topic, but you can create more targeted content by focusing on investing for college students. It’s a unique topic and it has a clear target audience in mind.
Then you’ll want to put some hard work into your video SEO and keyword strategy. You can use keyword and trend tools like Google Trends and Ahrefs to research your YouTube keywords to attract viewers and subscribers.
Focus on visuals quality
Because your videos will be faceless, you need to put a lot of effort into making your videos engaging. Strong visuals are key to making your videos engaging. You can create your own unique imagery with a combination of DIY and generative AI tools. Ensure your stock footage of people, landscapes or whatever suits your video theme is royalty-free so avoid any copyright claims on your YouTube video.
Record your own visuals without showing your face, such as footage for an unboxing video or recipe video. Or use AI tools like Designer and ChatGPT image generator to make stunning visuals and click-inspiring thumbnails from scratch. You can also use dynamic royalty-free stock footage to bring your narration to life. This will also allow you to avoid copyright issues so you’re able to monetize your channel.
Use music and voiceovers for storytelling
The voice is the star of the show in faceless videos. It is also the only human element, so when using AI-generated voiceovers, you don’t want it to sound robotic and lifeless. A strong faceless video has a vibrant and natural sounding voice. The text to speech tool in Clipchamp includes pitch and pace controls so you can create a humanized voiceover with a lifelike tone. You can then add personality and mood to your video with our library of royalty-free music and sound effects.
Utilize dynamic editing techniques
Good editing ties all your scenes together while having an impact on the viewing experience without being too distracting. Use dynamic edits when changing visuals with transformative transitions that add style and flair to your narration. Create the sense that your video is alive by using professional cuts like inserts and parallel edits. Add filters and effects like glitch or bokeh to paint your video with a visual aesthetic. There are endless possibilities for the number of thematic edits you can craft to keep your audience on the edge of their seat.
Highlight information with text elements
Subtitles are essential. They make videos more accessible and inclusive, while making your video content consumable without sound. This is great news for faceless video channels because it means you reach more audience members. You can easily add subtitles to your video by using AI subtitle generator. Then call out specific pieces of information like subscribe and comment CTA (calls to action) buttons with animated text and lower thirds.
7 trending AI YouTube niches
If you’re excited about the idea of creating faceless AI videos but you’re not sure where to begin, here’s 7 popular faceless YouTube channel ideas generating views and revenue.
History videos
History is perfect for faceless videos because the focus is the subject. It’s also a topic that needs historical visuals, so a performer isn’t necessary. History Explained creates bite-sized history lessons and uses visuals for its topical references.
Fun facts videos
Unknown facts and trivia bits make not only great faceless content but there’s ripe opportunity to create multiple fun fact videos for YouTube Shorts. The Bright Side channel has a variety of informational and educational faceless fact videos.
Motivation and philosophy videos
Faceless motivational videos are usually a montage video of different speeches and moments from real-life and movies. Motiversity’s entire platform is motivational and philosophic videos. The star of the show is repurposed footage of non-fictional and fictional personalities matched with stirring music.
Documentary videos
Great documentaries owe their success to their incredible narrators. Like history videos, the heroes are the facts and events. Travpedia is a great example of a faceless documentary channel with beautiful footage of historical landmarks paired with a soothing narrator.
How to tutorials
There’s really no need for a performer in a tutorial video. The shorter and sweeter the better. Research high-volume how-to search queries then create videos with the answers. Cleverly has hundreds and hundreds of DIY tips and hacks videos where the only hero is that thing you want to do. No face needed.
Gaming highlights videos
Video game videos are all about the action on the screen. While there are many popular gamer YouTubers, if you don’t want to show your face, you don’t have to. Dream creates humorous Minecraft gaming videos where his loyal viewers tune in just as much for his funny narration as the games he plays.
Meditation videos
Guided meditations are faceless by nature. You can record or generate a peaceful and tranquil voiceover and score it with calming and restorative music. Great Meditation create dozens of themed guided meditations for several purposes from mindfulness to sleep.
How to make a faceless YouTube video with AI and Clipchamp
Step 1. Generate a script with Copilot
In the age of AI, you always have a one-person film crew at your disposal. Start your video script using Copilot as your personal writing assistant. Enter your topic idea and prompt Copilot to write an outline or a first draft of your script.
Step 2. Generate visuals using Designer
No still-life camera? No problem! Use Designer to create visuals for your video like photo slides, thumbnails, and infographics. Prompt what sort of visuals you require. Refine the design with follow-up prompts then once you’ve finished, download them.
Step 3. Use auto compose in Clipchamp
Not only can AI help you script and create visuals, but you can also use the built-in Clipchamp AI video generator to create a working template for your video. Grab your script from Copilot and your visuals from Designer then use AI auto compose in Clipchamp to start building your video.
Upload media
Open up Clipchamp and click create a video with AI.
Upload all your visual media, including the assets you just created with Designer. Then click on the get started button.
Choose a style
Next, it’s time to choose the style of your video – this will apply filters and provide you with music choices. Click the red thumb down button to scroll to the next option. Click the green thumb up button to save a style. Click next once you’ve selected your choices.
Choose aspect ratio and length
Now choose your preferred aspect ratio and video length. Choose landscape for longform YouTube videos and portrait for mobile videos like YouTube Shorts.
Choose music and font
Based on your current data, auto compose will suggest some music. Preview each track then add your favorite sound.
Like the music, you will now see various font options. Choose your preferred style.
Continue editing in Clipchamp
Save your AI video or continue editing your video in the full video editor in Clipchamp. Click the edit in timeline button to continue working on your video.
You can then continue customizing the video by adding stock footage from the content library.
Step 4. Add an AI voiceover
Click on the record & create tab on the toolbar then click text to speech. The AI voiceover generator will display in the property panel. Paste in part of your script from Copilot then select your voice and adjust the pitch and pace. Click on the save button to add the voiceover to your timeline.
Step 5. Save and share on YouTube
When you’re ready to share your faceless video with the world, click on the export button and select a resolution. We recommend 1080p as the highest-quality perfect for YouTube and all major social media platforms.
After you select your resolution, you can use the YouTube integration in Clipchamp to immediately upload and publish your video to YouTube.
YouTube guidelines for AI generated videos
YouTube understands how generative AI tools unlock new opportunities for content creation, but they also have disclosure policies around the responsible use of AI as part of their overall community guidelines.
YouTube has an AI policy where all content creators are required to disclose the use of altered or synthetic content. This will then add a label to your video. This is to prevent misleading viewers and to inform them of the nature of the content they are consuming. If your content is AI generated and you repeatedly don’t disclose it, YouTube may take actions including removal of content and account suspension.
According to Google, disclosing YouTube content as altered or synthetic will not impact your videos views or monetization. But as a content creator it’s best to monitor YouTube’s evolving policies on AI content generation, so keep an eye on this field as AI content creation develops.
Faceless YouTube content is really just another avenue for creativity, giving content creators flexibility to make valuable and monetizable videos.
If you’ve got an idea for a faceless YouTube channel, don’t stop with this article. There’s lots of ways you can grow your YouTube channel like how to increase the watch time of your videos. Once you’re ticking over those views, you can then add to your channel strategy by exploring how to get sponsored.
Start creating faceless YouTube videos with Clipchamp or download the Clipchamp Windows app.
