Video Editing

3 video ideas to create leads for business coaching professionals

Clipchamp is a free online video editorTry for free
Share this post

With nearly 2 billion people logging into YouTube every month and having a watch time of over 1 billion hours every single day, video is one of the most powerful tools for any online business.

Online business coaches have become a popular YouTube genre to watch as more people are tuning in to learn about starting and growing their business.

If you are a business owner and want to expand your online video content, this blog will help you with 3 video ideas to create leads for business coaching professionals using our online editor. We’ll explore: 

  • Why does a business coach need to create videos?

  • Video ideas to generate leads to your coaching business

  • How to end your video with strong call to actions

  • An easy online video editor and mobile app can help

Coaching video-3 video ideas to create leads for business coaching professionals-Clipchamp blog

Why does a business coach need to create videos?

As a business coaching professional, the fundamental goal is to create an authentic relationship between business and coach clients either in person or online sessions. 

Video has given business coaches the opportunity to communicate with their customers wherever they may be. Building trust and connections via online video will help generate your client base and keep your existing client relationships strong. 

Speak to clients' emotions and show them that you understand their situation or concerns and care to resolve them. 

Take advantage of the new video era in business coaching by sharing your inspirational videos on a YouTube channel, allowing viewers to watch them at any time and anywhere. 

Video ideas to generate leads to your coaching business

Video marketing for business doesn't always have to be traditional. Stand out in your industry and get clients on autopilot by learning how to incorporate video content into your business strategy. 

Below are our top video marketing ideas that will help business owners generate leads to their landing pages or YouTube channel.

1. Interview a previous client to make a customer testimonial video

Hearing success stories from first-hand customers is what every potential client wants to hear. Build trust and credibility by creating a video with past client results, showing how happy they are with your services. 

In the below YouTube video, Morgan is the coaching client sharing her experience with a business coach, Pam. The interview/question and answer style video is a simple yet great way to effortlessly share client's positive personal experiences with the audience. This might just encourage potential clients to the buy now button or fill out an intake form to start working together. This video idea also works for remote clients. 

If your clients are online, don’t hesitate to use Google Hangouts or Zoom to produce your client testimonial video with the help of our video editor. 

2. Give advice or share tips on how to start a new business video

Online videos for a life coach can consist of so many different types of videos. One of which stands out the most and should be introduced into your video marketing strategy is advice and sneak peek videos. People love to learn via video, so these videos are specifically tailored to your target audience of potential coach clients. 

Without giving away too many business model secrets or information, create a video that gives viewers a helping hand when figuring out the ropes in starting a new business. 

Potential coach clients may not be ready to sign up yet, but the few pieces of advice they take away from your video will stick with them, and possibly refer back to you in the future. 

The below YouTube channel of Goldman Sachs shares some advice to small business owners whilst promoting their channel for further advice.

3. Candid live video streaming video

Whether you’re sharing your expertise on business or sales, business owners need to market in order to grow. Human interaction generates both followers and potential leads, so why not try marketing your coaching business with Live Streaming? 

More coaches are now utilizing this new technique in the marketing field as they have found it widens their target audience reach and increases conversation (meaning more leads). Going live consistently shows followers your dedication and passion for your coaching business. 

Existing followers will recommend your live stream to other potential clients as they will see your determination for others to succeed. Followers can comment questions in the comment section on the Live Stream, allowing instant feedback and answers from the professionals. 

Lancaster Business Coach is a perfect example of teaching clients through live stream coaching in an interview-style casual chat.

How to end your video with strong call to actions  

There is no better way to create leads for your business than including strong call to actions within your video. No matter what topic you are discussing, viewers and potential clients need to know how they can further contact you. 

You could reference landing pages, future video topics, where to subscribe or sign up-- these are all great ways to draw your target audience back to your website. 

Vanessa Lau shares her knowledge as an online business coach via her YouTube channel. Lau always includes call to actions at the end of every video to make sure video viewers know what they’re in for in the next video, how to subscribe and be notified when a video is live. 

An easy online video editor and mobile app can help!

Feeling optimistic about your future promo video content? Keep the above video ideas in mind when brainstorming your next coaching video.

With all your new video ideas, it’s time to start the editing process. Lucky, business coaching videos aren’t hard to edit with the help of our desktop video editor or new iOS mobile app! All you need to do is find a quiet, comfortable filming set up, prop up your smartphone or camera and start talking to the device as if you were speaking directly to coach clients.

Create a video with Clipchamp and share your promo video with potential and current clients online. Hopefully, you should start to see the video views rolling in. 

Create, share and view!

You don’t have to be an expert to create an awesome promo video for your business coaching YouTube channel. From customer testimonial video to video ads, Clipchamp has everything you need. If you’re stuck for ideas, head on over to our template library for some inspiration. If you’re new to the editing game, check out or step by step tutorial on how to merge videos on your iPhone for free! 

Share this post
Written by Christie Passaris on March 21, 2021
About the Author

Christie Passaris is a freelance writer by day, and fashion designer by night. While she enjoys creating iconic looks and teaching others about Clipchamp's latest features, her true love is for her dog, Billy the Beagle.

More from the Clipchamp blog

How to reverse a video on TikTok

July 21, 2021
Want to create scroll-stopping videos on TikTok ? Try out the reverse video TikTok…

How to send a large video through email on Outlook, Gmail, Yahoo mail, ZohoMail and iCloud

July 20, 2021
You’ve perfected and saved your new video creation and are ready to send the video…

We’ve updated Clipchamp Teams — centralized payment, new permissions, and team plans

July 18, 2021
Adopting new features is fun because you get to see them evolve in real time 👀 That’s…

Start creating free videos with Clipchamp