Video Marketing

The ultimate guide to Facebook Reels

Posted June 21, 2022

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 Image of an Android, laptop, and iOS smartphone with Facebook Reels on the screen.

Do you love posting short videos and Instagram Reels? Facebook has launched its very own Facebook Reels in 150 countries on Android, iOS, and desktop! Read on to explore everything you need to know about Facebook Reels, how this format is helpful for creators, and how to create Facebook Reels easily.

What are Facebook Reels?

Facebook Reels are vertical, 30-second videos with music, audio, text, filters, stickers, and more. Like TikTok videos and Instagram Reels, Facebook Reels can be created directly on your mobile device using the ‘Create’ button on the News Feed.

What are Facebook Reels?

Facebook Reel dimensions and size

Facebook Reels are 3-second to 30-second videos in a 9:16 aspect ratio. All videos should have a resolution of 500 x 888 pixels, saved in an MP4 or MOV file type, and must not exceed a 4GB file size. Captions and video sound are optional but highly recommended.

Why should creators use Facebook Reels? 

With Facebook Reels, creators can reach new audiences, stand out from competitors, and even earn from sharing Reel videos.

1. Grow your followers and friends

Facebook Reels allow creators to broaden their audience and Facebook community through accessible short-form videos. With the help of SEO descriptions, user tags, and hashtags, new friends and followers can quickly discover Reels on Facebook just by scrolling down the News Feed. Reels are a quick and effective way to reach a higher engagement rate and increase followers.

2. Earn more money

With the Reels Play program, eligible creators can earn money from Reels shared on Facebook and Instagram. Facebook Reel creators who receive 1000 views over 30 days can earn a bonus if they are in the invite-only program.

3. Stand out in the News Feed

Whether you want to share a new recipe, organizational hack, funny skit, or promo video, Facebook Reels can help you stand out from your competitors. Sometimes viewers don’t have time to watch a full-length Facebook video, making Reels the perfect solution to set you apart from other creators. You can share a 30-second video to interest your audience to learn or watch more on your Facebook page or direct them to your content on other platforms like YouTube.

4. Repurpose existing video content

Don’t have time to create new video content? Repurpose older videos from other platforms like Instagram Reels, Facebook Stories, and TikTok to retain views in a different format with Facebook Reels. Some viewers might not know about your other social media platforms, so sharing the same content can save time, and broaden your audience. Make sure to batch create Reels to save time, then share them on Facebook, TikTok, and Instagram.

Where to access Facebook Reels

Facebook Reels live in a dedicated Reels section in the News Feed. Whether you’re on an iOS, Android, or desktop, just scroll on your News Feed, and a Reels and short videos section will appear. Swipe left and right on the Reels to view more previews without sound, or tap on the specific Reel you want to watch fullscreen and with sound.

Where to access Facebook Reels

Are Reels not showing up in your News Feed? You can also find Facebook Reels under the Reels shortcut tab in Menu.

Find Facebook Reels under the Reels shortcut tab in Menu.

Android users can also view Reels next to Stories and Rooms in the Reels tab. The Reels tab will appear at the top of your News Feed.

Android users can also view Reels next to Stories and Rooms in the Reels tab. The Reels tab will appear at the top of your News Feed.

How to create Facebook Reels

You must use the Facebook iOS or Android app to create Facebook Reels. You won’t be able to create Facebook Reels on the Facebook desktop, but you can still view Reel videos.

  1. Open the Facebook app 

  2. Scroll down your News Feed to the Reels and short videos section

  3. Tap on the Create button 

  4. Record your video directly or select a video from your camera roll. 

  5. If you have not recorded a video before, you must allow Facebook access to the microphone and camera.

  6. Edit your video

  7. Tap Next to publish your Reel

How to create Facebook Reels

Facebook Reel editing features

Before publishing your Facebook Reel, edit your video in-app with features like audio and music, speed up and slow down control, special effects, and a hand-free timer. If you want more advanced editing features like background remover and AI voiceovers, edit your video with Clipchamp’s free online video editor.

Easy Facebook Reels video ideas

Not sure what to post on Facebook Reels? Whether you’re sharing hacks, demo videos, or comedy skits, here’s a list of our top 10 ever-green Reel ideas for creators.

1. Introduction Reel

Let your audience get to know you better by showing your personality and face in a 30-second video. You can share fun facts about yourself, your morning routine, or your favorite meal.

2. How-to Reel

Do you have a secret hack that you want to share with your followers? Share your tips and tricks in a short-form video that will appear in your follower's News Feeds. The options are endless, from organizational, cleaning, lunch box ideas, gardening tips, and much more. Explore more easy Reel ideas for creators and businesses in our 10 Instagram video ideas blog.

If you love shopping, share your recent trending finds with your audience or showcase your new products and decor with a simple voice-over in a quick slideshow video Reel.

4. Share a recipe Reel

One of the easiest ways to connect with your audience is by sharing your all-time favorite recipe or meal. All you have to do is show your ingredients, a small snippet of yourself cooking the meal, and then the final result.

5. Unboxing Reel

Received an exciting package? Share an unboxing with your Facebook followers. Your audience will get a true insight into your honest reaction and might even influence them to purchase the product themselves.

6. Epic fail Reel 

Entertain your audience with an epic fail Reel. These videos don’t have to be your fails but make sure to receive permission from the owner of a video before sharing it.

7. Holiday recap Reel

Look back on your memories by sharing holiday highlights with a Facebook Reel. Add multiple short clips from your recent trip to add up to a 30-second video. You can even add royalty-free music downloaded from YouTube to the background of your Reel.

8. Slideshow photos Reel

One of the easiest ways to create a Facebook Reel is by collecting some photos and turning them into a slideshow video with music. The images should change to the beat of a song and can be about absolutely anything.

9. Behind the scenes Reel

Audiences love behind-the-scenes content. So instead of posting an Instagram Story or Facebook Story of your work in progress, share a Reel with a longer shelf life.

10. Mini day in the life Reel

Share a mini day in the life Reel with your followers to enjoy. All you have to do is take short clips of your day, piece them together, and add groovy text and music, and that’s it.

Are you looking for more ideas? Create awesome social media videos without editing experience with Clipchamp’s ready-to-use video templates.


Why can't I watch Reels on Facebook?

Check your internet connection and enable mobile data if you can’t watch Facebook Reels or the videos aren’t loading. Your Facebook app must also have the latest update.

Why do I not have Reels on Facebook?

If Facebook Reels aren’t appearing in your News Feed, there is a possibility that you might have removed them. In the Menu tab, tap Reels, then ensure Hide Reels isn’t toggled on.

How to search for Reels on Facebook  

Looking for a particular Facebook Reel? Search Reels by clicking or tapping on the search icon (magnifying glass icon) in the top right corner of a Reel. Search keywords, phrases, or user names in the search text box.

How to stop seeing Reels on Facebook 

Stop seeing a specific genre of Reels on Facebook by tapping on the three dots option in the Reels and short videos section in the News Feed. Then tap on Hide. You’ll be able to see fewer posts similar to the Reel you have hidden.

How to stop others from sharing your Facebook Reels

Stop other users from sharing your Reels on Facebook tap on the Menu tab on the Facebook app, then tap Settings. Scroll down to the Audience and visibility section, then tap on Reels. Here you can allow others to share your Reels to their stories, and change the default audience options from public, friends, and friends except.

Create fun Facebook Reels in just a few taps

Ready to share authentic Facebook Reels with your audience? Easily edit Facebook Reels in just a few clicks with Clipchamp’s free online video editor.

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